Connect Airtable to Tableau to Eliminate Human Error

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What is Airtable?

Airtable is a powerful cloud-based collaboration platform that allows users to create, manage, and share custom databases. Its user-friendly interface and flexible features make it an ideal solution for enterprise companies looking to streamline workflows, boost productivity, and improve communication. With Airtable, businesses can easily centralize and organize data, track projects, and collaborate in real-time, making it an essential tool for efficient data management.

What is Tableau?

Tableau is a leading data visualization and business intelligence (BI) platform, designed to provide enterprise companies with the ability to unlock valuable insights from their data. With its intuitive drag-and-drop interface, Tableau enables users to create interactive and shareable dashboards, transforming raw data into actionable insights. By leveraging Tableau's powerful analytics capabilities, enterprises can gain a better understanding of their operations, discover trends, and make data-driven decisions to drive growth and efficiency.

Connecting Airtable to Tableau

Connecting Airtable to Tableau can be accomplished in several ways:

  • Export data from Airtable into a CSV file and then import it into Tableau. This method, however, requires manual data updates and lacks real-time synchronization.
  • Use a third-party connector such as Zapier or Integromat to automate the process of syncing data between Airtable and Tableau. While this approach can save time, it may require additional setup and maintenance.
  • Develop a custom API integration to directly connect Airtable to Tableau. This option enables real-time data syncing but may require more technical expertise and resources.
  • Utilize a dedicated data connector for Tableau Airtable, like Improvado, that streamlines the process of extracting, transforming, and loading data (EL) from Airtable to Tableau. With Improvado, you can eliminate manual work, ensure data consistency, and unlock robust analysis capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Airtable to Tableau with Improvado

Improvado is the ideal solution for connecting Airtable to Tableau, as it simplifies the entire data integration process. By automating data extraction, transformation, and normalization, Improvado enables seamless data synchronization between Airtable and Tableau. This means you can visualize Airtable data and create interactive dashboards in Tableau without any manual work.

With Improvado, you can access a comprehensive data dictionary that includes all the metrics and dimensions you need for in-depth analysis. Additionally, Improvado's platform is highly scalable and customizable, allowing you to integrate data from multiple sources, including marketing and sales data, into a centralized location. This ensures a consistent and unified view of your business performance.

Choosing Improvado also means benefiting from top-notch customer support and a dedicated team of experts who are ready to assist you in unlocking the full potential of your data. Furthermore, Improvado's platform is built to handle large volumes of data, ensuring high-quality insights even for enterprise companies with massive datasets.

Summary of connection Airtable to Tableau

In summary, connecting Airtable to Tableau enables businesses to unlock deeper insights from their data. Improvado is the best solution for this integration, as it offers scalability, customization, and the ability to process large volumes of data. With Improvado, you can centralize your marketing and sales data, ensuring a unified view of your business performance. Moreover, the high quality of customer support and expert assistance provided by Improvado ensures that you can make the most of your data. To learn more about how Improvado can help you connect Airtable to Tableau, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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