Connect Google Ads to Tableau Automatically

Accelerate data connection between marketing platforms with Improvado.

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What is Google Ads?

Google Ads is a powerful online advertising platform that enables large enterprises to create and manage targeted advertising campaigns. By using Google Ads, businesses can reach a vast audience, increase brand awareness, generate leads, and drive sales. With features like keyword targeting, bidding strategies, and advanced reporting, Google Ads helps companies optimize their advertising efforts and maximize return on investment.

What is Tableau?

Tableau is a leading data visualization and business intelligence tool that empowers enterprises to make data-driven decisions. With its intuitive drag-and-drop interface, users can easily create interactive and shareable dashboards, analyze trends, and identify insights. Tableau enables companies to connect to various data sources, blend data, and create custom visualizations, helping them to gain a competitive edge by making informed decisions based on real-time data.

Connecting Google Ads to Tableau

Connecting Google Ads to Tableau can be accomplished through several methods:

  • Use the Google Ads API to query data and import it into Tableau. This method requires programming knowledge and can be time-consuming.
  • Export Google Ads data as a CSV file and then import it into Tableau. This process can be tedious and requires manual updates.
  • Use a pre-built Google Ads Tableau connector, available in Tableau's connector gallery. This option simplifies the process but may have limitations in terms of data granularity and customization.
  • Utilize a third-party data connector for Tableau, such as the Tableau Google Ads connector, which offers more flexibility and customization options. Be aware that not all connectors are created equal and may require additional configuration.
  • Employ an advanced marketing analytics platform like Improvado, which provides a complete data pipeline from data extraction through data transformation and normalization to data visualization. This method eliminates the need for manual data handling and offers a streamlined, efficient approach to connecting Google Ads and Tableau.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ads to Tableau with Improvado

Improvado is the ideal solution for connecting Google Ads to Tableau, as it simplifies the entire process while offering numerous benefits. With Improvado, you can seamlessly extract data from Google Ads and load it into Tableau without any programming knowledge. The platform offers a comprehensive data dictionary that includes all the metrics and dimensions you need for in-depth analysis. Additionally, Improvado enables you to customize the data extraction process, ensuring that you have access to the most relevant information for your business needs.

Moreover, Improvado is built to handle large volumes of data, making it the perfect choice for large enterprises. Its data processing capabilities ensure that your marketing and sales data is centralized, allowing for more accurate and efficient analysis. With Improvado's exceptional customer support, you can rest assured that you will receive timely assistance whenever you need it. Ultimately, choosing Improvado to connect Google Ads to Tableau will save you time and resources while providing a superior data integration experience.

Summary of connection Google Ads to Tableau

In summary, connecting Google Ads to Tableau is an essential step in optimizing your marketing efforts and making data-driven decisions. With Improvado, you can streamline this process and enjoy numerous benefits, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can unlock valuable insights and drive your business to new heights. To experience the benefits of Improvado firsthand, book a call with their team of experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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