Connect Google Ads to Google Sheets to Make Data-Driven Decisions

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What is Google Ads?

Google Ads is a powerful online advertising platform developed by Google that enables businesses to create and manage pay-per-click (PPC) campaigns. Large enterprises benefit from using Google Ads as it helps drive targeted traffic to their websites, increase brand visibility, and generate leads or sales. With its vast network, advanced targeting options, and robust analytics, Google Ads is an essential tool for businesses looking to reach their target audience and maximize their ROI.

What is Google Sheets?

Google Sheets is a versatile, cloud-based spreadsheet application that allows users to create, edit, and share spreadsheets online. It offers real-time collaboration, making it a valuable tool for large enterprises looking to streamline their workflow and improve team productivity. With Google Sheets, businesses can easily store, organize, and analyze their data, create dynamic reports, and integrate with other Google Workspace tools for seamless collaboration.

Connecting Google Ads to Google Sheets

There are several ways to connect Google Ads to Google Sheets, including:

  • Using Google Ads scripts to create custom reports and automatically import data into Google Sheets
  • Utilizing the Google Ads API to develop a custom integration and sync data between Google Ads and Google Sheets
  • Employing Google Sheets' built-in Google Ads add-on to import and analyze data directly within Google Sheets
  • Exploring third-party tools and connectors to bridge the gap between Google Ads and Google Sheets, such as Supermetrics or Zapier
  • Opting for an advanced marketing analytics platform like Improvado that simplifies the process of connecting Google Ads to Google Sheets and offers powerful data transformation and visualization capabilities

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ads to Google Sheets with Improvado

Improvado is the best solution for connecting Google Ads to Google Sheets for several reasons. First, it provides a seamless, automated data extraction process, eliminating the need for manual data imports or complex scripting. With Improvado, you can easily access a wide range of metrics and dimensions from your Google Ads account and have them automatically imported into Google Sheets for analysis.

Moreover, Improvado offers powerful data transformation and normalization capabilities, allowing you to clean, combine, and prepare your Google Ads data for visualization in a way that makes sense for your business. This means you can create custom dashboards and reports tailored to your unique needs, without having to rely on pre-built templates or limited customization options.

Lastly, Improvado's platform is designed to handle large volumes of data, making it an ideal solution for large enterprises with complex marketing and sales data requirements. With its robust infrastructure and dedicated customer support, you can trust Improvado to deliver high-quality data insights and performance improvements for your organization.

Summary of connection Google Ads to Google Sheets

In summary, connecting Google Ads and Google Sheets is a powerful way for large enterprises to centralize and analyze their marketing data. By leveraging an advanced marketing analytics platform like Improvado, businesses can benefit from scalable, customizable data integration solutions that handle large volumes of data with ease. With its high-quality customer support, dedicated data transformation capabilities, and ability to centralize marketing and sales data, Improvado is the ideal choice for organizations looking to optimize their Google Ads data analysis and visualization efforts. To learn more about how Improvado can help you connect Google Ads to Google Sheets, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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