Connect Adobe Analytics (ex. Omniture) to Google Sheets Automatically

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What is Adobe Analytics (ex. Omniture)?

Adobe Analytics (ex. Omniture) is a powerful digital marketing analytics platform that enables enterprise companies to gain valuable insights into customer behavior and marketing effectiveness. By using Adobe Analytics, organizations can make data-driven decisions to optimize their marketing strategies and improve their overall online customer experience.

What is Google Sheets?

Google Sheets is a popular cloud-based spreadsheet platform that allows users to create, edit, and share spreadsheets collaboratively. Enterprise companies benefit from using Google Sheets as it enables real-time collaboration, seamless integration with other Google Workspace apps, and easy access to data from any device. Moreover, it offers a wide range of built-in functions and add-ons to enhance data analysis and visualization capabilities.

Connecting Adobe Analytics (ex. Omniture) to Google Sheets

There are several ways to connect Adobe Analytics (ex. Omniture) to Google Sheets, including:

  • Using Adobe Analytics reporting APIs to extract data and then importing it into Google Sheets using Google Apps Script or third-party API connectors.
  • Utilizing a data connector for Google Sheets, such as Supermetrics or Klipfolio, to automatically import and sync Adobe Analytics data.
  • Exporting Adobe Analytics data as a CSV or Excel file and then manually uploading it to Google Sheets for further analysis and visualization.
  • Opting for a more advanced and scalable solution like Improvado to automate the data extraction, transformation, and load process, ensuring a seamless data sync between Adobe Analytics and Google Sheets.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Analytics (ex. Omniture) to Google Sheets with Improvado

Improvado is the best solution for connecting Adobe Analytics (ex. Omniture) to Google Sheets because it provides a complete data pipeline, from data extraction to visualization. With Improvado, you can automatically extract a wide range of metrics and dimensions from Adobe Analytics and normalize the data for seamless integration with Google Sheets. The platform offers customization options, allowing you to create tailored Adobe Analytics dashboards in Google Sheets that suit your specific needs.

Additionally, Improvado ensures high-quality customer support and can handle large volumes of data, making it the ideal choice for enterprise companies. Its ability to centralize marketing and sales data from various sources significantly improves data analysis and decision-making processes, ultimately contributing to the overall growth of your organization.

Summary of connection Adobe Analytics (ex. Omniture) to Google Sheets

In summary, connecting Adobe Analytics (ex. Omniture) and Google Sheets provides enterprise companies with a powerful data analysis and visualization solution. By leveraging Improvado's advanced marketing analytics platform, organizations can benefit from its scalability, customization, high-quality customer support, and ability to process large volumes of data. This integration enables businesses to centralize their marketing and sales data, ultimately improving decision-making and driving growth. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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