Connect Zendesk to Google Sheets to Make Data-Driven Decisions

Accelerate data connection between marketing platforms with Improvado.

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What is Zendesk?

Zendesk is a cloud-based customer service software that helps businesses streamline their customer support processes. With features like ticketing, live chat, and knowledge base management, Zendesk enables enterprise companies to efficiently handle customer inquiries, improve response times, and increase customer satisfaction. By centralizing customer support data, Zendesk helps organizations gain valuable insights and make data-driven decisions to improve their customer service experience.

What is Google Sheets?

Google Sheets is a widely-used, web-based spreadsheet application that allows users to create, edit, and share spreadsheets in real-time. Enterprise companies benefit from Google Sheets' collaborative functionalities, which enable teams to work together on data analysis and reporting. With built-in functions for data manipulation, visualization, and sharing, Google Sheets is a powerful tool for organizing, analyzing, and presenting data from various sources, including marketing and sales platforms like Zendesk.

Connecting Zendesk to Google Sheets

There are multiple ways to connect Zendesk to Google Sheets for data analysis and visualization:

  • Manually export Zendesk data as a CSV file and import it into Google Sheets. This method may be time-consuming and requires manual updates to keep data in sync.
  • Utilize a third-party integration tool or a Google Sheets add-on, such as a data connector for Google Sheets Zendesk, to automate the data import process. These tools typically provide pre-built connections and templates for data visualization, but may have limitations in functionality and customization.
  • Develop custom scripts using the Zendesk API to extract data and load it into Google Sheets. This method requires technical expertise and ongoing maintenance of the scripts to ensure data accuracy and reliability.
  • Use the Improvado platform, a comprehensive marketing analytics solution, to effortlessly connect Zendesk to Google Sheets. Improvado not only automates the data extraction and loading process, but also provides powerful data transformation and normalization functionalities to ensure high-quality data for analysis and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Zendesk to Google Sheets with Improvado

Improvado is the ideal solution for connecting Zendesk to Google Sheets, offering a complete data pipeline that simplifies the data extraction, transformation, normalization, and visualization process. With Improvado, you can automatically extract metrics and dimensions from Zendesk and easily load the data into Google Sheets. The platform enables customization of data connections, allowing you to tailor the integration to your specific needs and requirements.

Improvado's robust infrastructure can handle large volumes of data, ensuring smooth data transfers and updates from Zendesk to Google Sheets. The platform is designed to centralize your marketing and sales data, providing a unified view of your customer interactions and business performance. Furthermore, Improvado offers exceptional customer support, assisting you throughout the entire process, from setup to maintenance.

Summary of connection Zendesk to Google Sheets

In summary, connecting Zendesk and Google Sheets with Improvado offers numerous advantages, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data, Improvado empowers you to make data-driven decisions and optimize your customer service experience. To learn more about connecting Zendesk to Google Sheets with Improvado, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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