Connect StackAdapt to Google Sheets to Eliminate Human Error

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What is StackAdapt?

StackAdapt is a leading programmatic advertising platform that helps enterprise companies reach their target audience through a variety of channels, such as native, video, and display. By leveraging machine learning and data-driven insights, StackAdapt enables marketers to optimize their campaigns and achieve better results. Some benefits of using StackAdapt include access to premium inventory, real-time bidding, and advanced targeting capabilities.

What is Google Sheets?

Google Sheets is a powerful, cloud-based spreadsheet application that allows enterprise companies to create, edit, and share spreadsheets in real-time. It simplifies collaboration and data organization, making it easier to track and analyze important business metrics. Google Sheets is a popular choice for businesses due to its flexibility, scalability, and seamless integration with other Google Workspace applications.

Connecting StackAdapt to Google Sheets

There are several ways to connect StackAdapt to Google Sheets, including:

  • Manual data export: Download CSV files from StackAdapt and import them into Google Sheets. This method requires manual effort and may not be suitable for frequent data updates.
  • API-based integration: Write custom code to query StackAdapt's API and push the data to Google Sheets. This method requires technical expertise and can be time-consuming to set up and maintain.
  • Third-party integration tools: Use an existing data connector for Google Sheets StackAdapt, such as Zapier or Integromat, to automate data transfer between the platforms. While these tools can save time, they may have limitations in terms of available metrics and data granularity.
  • Improvado: A comprehensive marketing analytics platform that simplifies the process of extracting and loading data from StackAdapt to Google Sheets. By using Improvado, you can save time and resources while ensuring data accuracy and completeness.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting StackAdapt to Google Sheets with Improvado

Improvado is the best solution for connecting StackAdapt to Google Sheets because it offers a complete data pipeline, from extraction to visualization. With Improvado, you can access a wide range of metrics and dimensions automatically, without the need for manual data exports or custom coding. Improvado also provides powerful data transformation and normalization features, allowing you to customize and tailor your data to meet your specific business needs.

Moreover, Improvado supports large enterprise companies with high data volumes, ensuring that your marketing and sales data is centralized and easily accessible. With its top-notch customer support and easy-to-use interface, Improvado is the ideal choice for connecting StackAdapt to Google Sheets and empowering your marketing analytics efforts.

Summary of connection StackAdapt to Google Sheets

In summary, connecting StackAdapt and Google Sheets is a crucial step in unlocking the full potential of your marketing data. By using Improvado, you can seamlessly integrate these platforms and benefit from scalability, customization, and high-quality customer support. With the ability to process large volumes of data and centralize your marketing and sales insights, Improvado is the clear choice for enterprises looking to optimize their analytics capabilities. To learn more and explore the benefits of using Improvado, book a call with one of our experts today.

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