Connect MediaMath to Google Docs to Streamline Marketing Analytics

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What is MediaMath?

MediaMath is a leading programmatic marketing platform that enables large enterprises to achieve better marketing outcomes. It provides powerful tools for marketers to optimize their digital advertising campaigns across various channels, such as display, mobile, video, and social media. Enterprise companies benefit from MediaMath's advanced targeting capabilities, real-time bidding, and robust analytics to make data-driven decisions and improve their return on investment (ROI).

What is Google Docs?

Google Docs is a cloud-based document management and collaboration platform that allows large enterprises to create, store, and edit various types of documents, such as text documents, spreadsheets, and presentations. Companies benefit from Google Docs' real-time collaboration features, enabling teams to work on the same document simultaneously, track changes, and provide feedback. This platform also offers robust security measures and seamless integration with other Google Workspace applications, making it ideal for streamlining business processes and improving productivity.

Connecting MediaMath to Google Docs

Connecting MediaMath to Google Docs can be achieved in several ways:

  • Manually export data from MediaMath and then import it into Google Docs. This process can be time-consuming and prone to errors, especially when dealing with large volumes of data.
  • Use a third-party data connector or integration tool to automate data transfer between MediaMath and Google Docs. This method allows for more efficient data syncing and reduces the risk of errors. However, it might require technical knowledge to set up and maintain.
  • Develop a custom solution using APIs to directly connect MediaMath and Google Docs. This option provides the highest level of customization and control but requires significant development resources and ongoing maintenance.
  • Use Improvado, an advanced marketing analytics platform, to simplify the entire data pipeline from data extraction and transformation to data visualization. This solution offers an efficient and scalable way to connect MediaMath to Google Docs and centralize marketing and sales data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting MediaMath to Google Docs with Improvado

Improvado is the best solution for connecting MediaMath to Google Docs because it simplifies the entire data pipeline process. With Improvado, you can easily extract a wide range of metrics and dimensions from MediaMath and automatically load them into Google Docs. This platform offers customizable data transformation and normalization features, allowing you to tailor the data to your specific needs.

Moreover, Improvado is built to handle large volumes of data, making it ideal for large enterprises with complex marketing data requirements. The platform is highly scalable, ensuring that it can grow with your business and accommodate increasing data demands. Finally, Improvado provides top-notch customer support, assisting you throughout the entire data pipeline process and ensuring that your data is accurate, timely, and reliable.

Summary of connection MediaMath to Google Docs

In summary, connecting MediaMath and Google Docs is made easy with Improvado. By leveraging this advanced marketing analytics platform, large enterprises can extract, transform, and visualize MediaMath data in Google Docs with ease. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. Ultimately, this solution enables companies to centralize their marketing and sales data, streamlining the data analysis process and improving decision-making. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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