Connect Twilio to Google Sheets Automatically

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What is Twilio?

Twilio is a cloud communications platform that enables developers to build, scale, and operate real-time communications within software applications. Large enterprises benefit from Twilio by integrating voice, messaging, and video communication solutions into their applications to improve customer engagement and streamline internal communication processes. Twilio's API-driven platform provides flexibility, scalability, and reliability for various industries, including e-commerce, healthcare, and financial services.

What is Google Sheets?

Google Sheets is a powerful, web-based spreadsheet application that enables users to create, edit, and collaborate on spreadsheets in real-time. It is part of the Google Workspace suite of productivity tools, offering robust data analysis and visualization features. Enterprise companies benefit from using Google Sheets due to its seamless integration with other Google Workspace applications, ease of collaboration, and support for real-time data updates. Additionally, Google Sheets' API allows for the integration of custom data sources, enabling businesses to analyze and visualize data from various platforms in a single, unified dashboard.

Connecting Twilio to Google Sheets

There are several ways to connect Twilio to Google Sheets:

  • Using Zapier: Zapier acts as a bridge between Twilio and Google Sheets, allowing you to automate data transfers and create customized workflows.
  • Developing a custom script: Write a script using Twilio's API and Google Sheets' API to fetch data from Twilio and push it into Google Sheets. This method offers more control and customization but requires technical expertise.
  • Using a Google Sheets Add-on: Some third-party add-ons can help you import Twilio data directly into Google Sheets without any coding knowledge.
  • Using Improvado: Improvado offers a comprehensive, out-of-the-box solution for connecting Twilio to Google Sheets, handling all aspects of data extraction and load, transformation, and normalization, with minimal configuration required.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Twilio to Google Sheets with Improvado

Improvado is the best solution for connecting Twilio to Google Sheets because it simplifies the entire process, eliminating the need for manual data extraction and manipulation. With Improvado, you can automatically extract and load a wide range of metrics and dimensions from Twilio into Google Sheets, making it easy to visualize and analyze your Twilio data. The platform is built for scalability and customization, allowing you to handle large volumes of data from multiple sources and tailor the solution to your specific needs. Furthermore, Improvado's dedicated customer support team is available to assist you in setting up and optimizing your data pipeline, ensuring a seamless integration between Twilio and Google Sheets.

Summary of connection Twilio to Google Sheets

In summary, connecting Twilio and Google Sheets using Improvado provides a scalable, customizable solution that streamlines your marketing data pipeline, enabling you to centralize and visualize Twilio data effortlessly. With Improvado, you can process large volumes of data, synchronize marketing and sales data, and access high-quality customer support for any issues that may arise. To learn more about how Improvado can help you connect Twilio to Google Sheets, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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