Connect Klaviyo to Google Sheets to Streamline Marketing Analytics

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What is Klaviyo?

Klaviyo is a powerful email marketing platform designed for enterprise companies to drive revenue and improve customer engagement. By leveraging advanced features like segmentation, automation, and personalization, large businesses can deliver targeted marketing campaigns and analyze customer behavior. Klaviyo's robust integration capabilities make it easy for organizations to connect with various data sources and tools, allowing them to better understand their audience and make data-driven decisions.

What is Google Sheets?

Google Sheets is a widely-used, online spreadsheet application that enables enterprise companies to collaborate on data analysis and reporting in real-time. With its intuitive interface and seamless integration with other Google applications, businesses can easily manage and share data across teams, reducing the time spent on manual tasks and improving decision-making processes. Google Sheets offers powerful data analysis tools, including built-in formulas, pivot tables, and conditional formatting, ensuring that organizations can efficiently track and visualize their most important metrics.

Connecting Klaviyo to Google Sheets

There are several ways to connect Klaviyo to Google Sheets:

  • Using Zapier to automate the data transfer between Klaviyo and Google Sheets. This method requires a Zapier account and some knowledge of how to set up automated workflows, but it can save time by automating the data sync process.
  • Exporting data from Klaviyo as a CSV file and then manually uploading it to Google Sheets. This method is more time-consuming and requires manual updates, but it does not require any additional tools or subscriptions.
  • Utilizing a third-party data connector for Google Sheets Klaviyo, like Supermetrics or Data Studio, which offers pre-built connectors for integrating the two platforms. These tools typically require a subscription, but they can streamline the process of importing data from Klaviyo to Google Sheets and offer additional features for data analysis.
  • Using Improvado, an advanced marketing analytics platform that simplifies the process of connecting Klaviyo to Google Sheets. Improvado offers a complete data pipeline solution, from data extraction and load to data transformation and normalization, making it an ideal choice for large enterprises looking to centralize and visualize their marketing data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Klaviyo to Google Sheets with Improvado

Improvado is the best solution for connecting Klaviyo to Google Sheets, as it offers superior scalability, customization, and customer support. Unlike other data connectors, Improvado is specifically designed for large enterprises and can handle massive volumes of data without sacrificing performance or accuracy. With Improvado, businesses can access a comprehensive list of metrics and dimensions that can be automatically extracted from Klaviyo, enabling them to create highly customized dashboards and reports in Google Sheets. Furthermore, Improvado's dedicated customer support team ensures that any issues or questions are promptly resolved, minimizing downtime and ensuring a smooth integration process.

Summary of connection Klaviyo to Google Sheets

In summary, connecting Klaviyo and Google Sheets is an efficient way for enterprise companies to centralize and visualize their marketing data. Improvado offers the most comprehensive solution for this integration, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By leveraging Improvado's powerful data pipeline capabilities, businesses can gain valuable insights into their marketing efforts and make better-informed decisions. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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