Connect Mailchimp to Google Sheets for Unbiased Marketing Insights

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What is Mailchimp?

Mailchimp is a leading marketing automation platform, widely used by enterprises to manage their email marketing campaigns, create targeted content, and track campaign performance. Large organizations benefit from Mailchimp's robust features, like advanced segmentation, A/B testing, and in-depth analytics, to optimize their marketing strategies and drive higher ROI.

What is Google Sheets?

Google Sheets is a powerful, cloud-based spreadsheet application that allows enterprises to create, edit, and collaborate on spreadsheets in real-time. It provides a range of features, such as data analysis, data visualization, and data manipulation, making it an ideal choice for businesses looking to streamline their workflows and improve decision-making. With its easy-to-use interface and seamless integration with other Google Workspace applications, Google Sheets is a popular choice for enterprises seeking a flexible and scalable spreadsheet solution.

Connecting Mailchimp to Google Sheets

Connecting Mailchimp to Google Sheets can be achieved through a variety of methods, including:

  • Using Mailchimp's built-in integrations: Mailchimp offers native integration with Google Sheets, allowing you to export campaign data directly into a spreadsheet.
  • Utilizing third-party tools: Various third-party applications can facilitate the connection between Mailchimp and Google Sheets, automating the process of exporting and importing data.
  • Creating custom scripts: Advanced users can develop custom scripts using Mailchimp's API and Google Sheets' API, enabling data synchronization between the two platforms.
  • Employing a data connector for Google Sheets Mailchimp: Data connectors simplify the process of connecting the two platforms by providing a pre-built solution for data extraction and import.
  • Opting for a marketing analytics platform like Improvado: Improvado offers a comprehensive data pipeline solution, handling everything from data extraction to data transformation, normalization, and visualization, making it an ideal choice for connecting Mailchimp to Google Sheets.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Connecting Mailchimp to Google Sheets with Improvado

Improvado is the best solution for connecting Mailchimp and Google Sheets due to several reasons. With its advanced marketing analytics platform, Improvado streamlines the process of extracting data from Mailchimp and importing it into Google Sheets. It offers a wide range of metrics and dimensions for automatic extraction, ensuring that you get the most relevant data for your analysis.

Improvado's robust platform handles large volumes of data, making it suitable for enterprise-level organizations with complex marketing data needs. Its customizable solution allows for seamless integration with other marketing tools and BI platforms, offering a centralized solution for all your marketing and sales data. Additionally, Improvado's dedicated customer support ensures that you receive the assistance you need to effectively connect Mailchimp and Google Sheets, and leverage your data to its fullest potential.

Summary of connection Mailchimp to Google Sheets

In summary, connecting Mailchimp and Google Sheets can be achieved through various methods, but Improvado stands out as the best solution for large enterprises. Its unique combination of scalability, customization, high-quality customer support, and ability to process large volumes of data make it the ideal choice for organizations looking to centralize their marketing and sales data. By using Improvado to connect Mailchimp to Google Sheets, you can effectively visualize, analyze, and leverage your marketing data to drive better decision-making and optimize your marketing strategy. To learn more about how Improvado can help you unlock the potential of your marketing data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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