Connect Adobe Analytics (ex. Omniture) to Grafana for Unbiased Marketing Insights

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What is Adobe Analytics (ex. Omniture)?

Adobe Analytics (ex. Omniture) is a leading web analytics solution that helps enterprise companies gain valuable insights into their customers' digital behavior. By analyzing user interactions across websites, mobile apps, and other digital touchpoints, companies can optimize their marketing strategies, improve user experience, and drive better business results. Adobe Analytics (ex. Omniture) provides advanced segmentation and real-time analytics, making it a powerful tool for enterprises looking to make data-driven decisions.

What is Grafana?

Grafana is a popular open-source visualization platform that enables users to create, explore, and share custom dashboards. With support for numerous data sources, including time series databases and SQL, Grafana provides a flexible and extensible solution for visualizing complex data. Enterprises benefit from Grafana's features like alerting, annotations, and collaboration tools, which help them monitor key performance indicators, identify trends, and make informed decisions.

Connecting Adobe Analytics (ex. Omniture) to Grafana

Connecting Adobe Analytics (ex. Omniture) to Grafana can be achieved through the following steps:

  • Choose a connector or plugin that supports both Adobe Analytics (ex. Omniture) and Grafana, such as the data connector for Grafana Adobe Analytics (ex. Omniture).
  • Configure the connector or plugin to authenticate with your Adobe Analytics (ex. Omniture) account, allowing data access.
  • Select the metrics and dimensions you want to visualize from Adobe Analytics (ex. Omniture) in Grafana. You may need to import data from Adobe Analytics (ex. Omniture) to Grafana or sync Grafana with Adobe Analytics (ex. Omniture) to ensure the data is up-to-date.
  • Build custom dashboards in Grafana using the available visualization options, such as graphs, tables, and heatmaps, to display the Adobe Analytics (ex. Omniture) data.
  • Set up alerts and notifications in Grafana to receive updates on critical changes in the data, allowing you to take timely action based on the insights provided by the Adobe Analytics (ex. Omniture) Grafana dashboard.
  • Collaborate with team members by sharing Grafana dashboards and annotations to facilitate data-driven discussions and decision-making.
  • Consider using Improvado as an alternative to other data connectors, as it provides a comprehensive solution for extracting, transforming, and loading data from Adobe Analytics (ex. Omniture) to Grafana, as well as other BI and visualization tools.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Analytics (ex. Omniture) to Grafana with Improvado

Improvado is the ideal solution for connecting Adobe Analytics (ex. Omniture) to Grafana due to its ability to handle the entire data pipeline, from extraction to visualization. With Improvado, enterprises can easily extract data from Adobe Analytics (ex. Omniture) and load it into Grafana, without the need for manual data wrangling or complex coding. The platform supports a wide range of metrics and dimensions, ensuring that you can access the most relevant data for your analysis and visualization needs.

Moreover, Improvado is designed to scale with your business, accommodating large volumes of data and seamlessly integrating with multiple marketing and sales data sources. The platform's customization capabilities allow you to tailor your data pipeline to your specific requirements, ensuring that your data is accurate and relevant. Additionally, Improvado offers high-quality customer support, helping you troubleshoot any issues and maximize the value of your data.

Summary of connection Adobe Analytics (ex. Omniture) to Grafana

In summary, connecting Adobe Analytics (ex. Omniture) and Grafana is a powerful way to gain insights from your marketing data, enabling you to make data-driven decisions and drive better business results. By using Improvado, you can enjoy the benefits of a scalable, customizable solution that centralizes your marketing and sales data, allowing you to process large volumes of data and create compelling visualizations in Grafana. To experience the advantages of Improvado firsthand, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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