Connect HubSpot to Grafana to Get Analysis-Ready Data

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What is HubSpot?

HubSpot is a leading marketing, sales, and customer service platform designed for large enterprises. It helps businesses streamline their marketing efforts by providing tools for inbound marketing, content management, email marketing, social media, and web analytics. HubSpot enables companies to generate leads, nurture relationships, and close deals more efficiently, driving revenue growth and improving customer satisfaction.

What is Grafana?

Grafana is an open-source data visualization and monitoring tool that allows businesses to create interactive dashboards for tracking and analyzing data. It supports a wide range of data sources, such as databases, time-series data, and application performance monitoring tools. Enterprise companies benefit from Grafana's ability to centralize data across multiple sources, providing a unified view of their operations, and its customizable visualization options help users quickly identify trends, patterns, and potential issues.

Connecting HubSpot to Grafana

Connecting HubSpot to Grafana can be done using the following methods:

  • Develop a custom integration using HubSpot's APIs and Grafana's data source plugin system. This approach requires programming knowledge and ongoing maintenance.
  • Use an existing HubSpot Grafana connector, if available. These connectors can simplify the process but may have limitations in terms of data access, functionality, or customization.
  • Utilize a third-party data connector for Grafana, such as a general-purpose data connector that supports multiple data sources, including HubSpot. This can provide more flexibility and features compared to a dedicated HubSpot Grafana connector.
  • Employ a data extraction and normalization solution, such as Improvado, to extract and load data from HubSpot to Grafana. This method offers a more streamlined and scalable approach for connecting HubSpot and Grafana, ensuring data accuracy and consistency.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting HubSpot to Grafana with Improvado

Improvado is the best solution for connecting HubSpot to Grafana because it offers a complete data pipeline solution, from data extraction to visualization. Unlike other methods, Improvado can automatically extract a wide range of metrics and dimensions from HubSpot, transform and normalize the data, and load it into Grafana for visualization. This saves time and effort, allowing marketing and analytics teams to focus on insights and decision-making instead of data management and integration.

Furthermore, Improvado provides scalability, customization, and high-quality customer support to ensure that the integration process is seamless and efficient. Large enterprises with complex data requirements can rely on Improvado to handle large volumes of data and centralize their marketing and sales data for visualization in Grafana.

Summary of connection HubSpot to Grafana

In summary, connecting HubSpot and Grafana can be achieved using various methods, but Improvado offers the most comprehensive and scalable solution. With Improvado's advanced marketing analytics platform, businesses can streamline their data pipeline, centralize marketing and sales data, and visualize it in Grafana for better decision-making. The benefits of using Improvado include scalability, customization, high-quality customer support, the ability to process large volumes of data, and a more straightforward approach to data management. To learn more about how Improvado can help your business, book a call with our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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