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What is Yandex?

Yandex is a leading internet company in Russia, offering various services such as search, advertising, and eCommerce. For enterprise companies, Yandex provides beneficial tools like Yandex Direct, Yandex Metrica, and Yandex Market, which help in managing online advertising campaigns, analyzing website performance, and market analysis. By utilizing Yandex, large companies can improve their online presence, boost sales, and make data-driven decisions.

What is Grafana?

Grafana is an open-source, powerful data visualization and analytics platform, widely used by enterprises for creating interactive and dynamic dashboards. Grafana can connect with various data sources, making it an ideal tool for monitoring and analyzing metrics across different applications and databases. For enterprise companies, Grafana provides real-time insights, customizable visualizations, and alerts, enabling them to optimize their performance and make informed decisions.

Connecting Yandex to Grafana

Connecting Yandex to Grafana can be achieved through several steps:

  • First, you need to ensure that you have a Yandex account with access to the required marketing data.
  • Next, you'll need to create an API key for Yandex, which will enable Grafana to access your Yandex data. This can be done through the Yandex developer portal.
  • Once you have your API key, navigate to the Grafana dashboard, and choose the "Add Data Source" option.
  • From the list of available data sources, select Yandex or a compatible data connector for Grafana Yandex integration.
  • Enter your Yandex API key and other required details, such as the Yandex data source URL, in the Grafana data source configuration.
  • After the connection is set up, you can create Grafana dashboards and visualizations using your Yandex data.
  • However, a more straightforward and efficient method for connecting Yandex to Grafana is to use Improvado, an advanced marketing analytics platform that covers the entire data pipeline from data extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Yandex to Grafana with Improvado

Improvado is the best solution to connect Yandex to Grafana for numerous reasons:

  • It simplifies the data extraction process, enabling you to easily load data from Yandex to Grafana without any coding or complex configurations.
  • Improvado offers a comprehensive data dictionary that includes various metrics and dimensions from Yandex, which can be automatically extracted and visualized in Grafana.
  • The platform handles data transformation and normalization, ensuring that the data is compatible with Grafana and other BI tools.
  • Improvado is highly scalable and customizable, making it an ideal solution for large enterprises with vast volumes of marketing data.
  • With Improvado, you get access to high-quality customer support, ensuring a seamless integration process and ongoing assistance.

Summary of connection Yandex to Grafana

In summary, connecting Yandex and Grafana can provide valuable insights and improve decision-making for large enterprises. While there are several ways to connect these platforms, using Improvado offers numerous benefits, such as scalability, customization, high quality of customer support, the ability to process large volumes of data, and centralizing marketing and sales data. To learn more about how Improvado can help you integrate Yandex with Grafana, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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