Visualize Hubspot in Tableau -- explore now

Analyze All Your Marketing Metrics from Hubspot in Tableau

Improvado is an ETL platform that extracts data from Hubspot, transforms it, and seamlessly loads the results to Tableau. Speed up your decision-making processes and quickly implement optimizations without wasting time crunching the data.

Quickly extract your marketing data from Hubspot with just a few clicks;
Combine data from multiple sources. There are 200+ connectors to empower your marketing team;
Load data from Hubspot directly to your data warehouses in minutes. Just connect the two to start building data pipelines faster;
Visualize enterprise-scale data warehouses with Tableau. Gain deeper insights into your marketing data with Improvado;
Our support team is always available to help you along the way. We also have helpful tutorials and templates to assist you.

Transform your data without SQL

Use Improvado’s data transformation tool to perform both simple and complex data transformations to fit your business needs.

Simply connect data warehouse to Improvado and start building data pipelines faster, without any code. Anyone who knows Excel can build scalable data pipelines in data warehouse.

Display active ad creatives on your dashboard

Control what creatives are being run or monitor them on your dashboard. Streaming active creatives directly to your database presents many opportunities to increase your marketing efficacy.

Automate cross-channel data normalization

Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.

With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.

More than software

You are not only getting access to the most advanced and innovative marketer-focused reporting software but also unparalleled customer experience, including:

‍Reliable support – We typically fulfill requests within 24 hours.‍
An easy-to-use solution – Our software is suitable for all experience levels.‍
Inexhaustible dashboard choices – Create practically any kind of digital marketing dashboard you want.‍
Custom problem-solving – We’ll help you push your data to any unsupported visualization platform.

200+ connectors for every data source

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise. Improvado provides a link to more than 200 data sources and connects them with just a few clicks.

Transform your data without SQL skills

Improvado’s approach offers data consolidation on the fly. Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Load data to any Warehouse

Connect multiple data sources and analyze them as if they were a single virtual database. You can use Improvado Smart Data Warehouse or connect your own Google BigQuery, Amazon S3, Amazon Redshift, etc.

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with the Improvado Mapping Tool.

Automatically Connect Data From Hubspot to Tableau

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Fully Managed Data Pipelines For Marketing Teams

HubSpot

HubSpot is a reliable and leading CRM, sales, marketing, and customer service platform. HubSpot is used in SEO, content management, and social media marketing campaigns. You can choose either to integrate HubSpot into your current website, or you can develop your company's website on the platform—it also acts as an effective content management system (CMS).

Tableau

Tableau is a business intelligence platform and visualization tool that helps anyone see and better understand their data. People love using Tableau because it allows you to take raw data and turn it into charts, graphs, dashboards and reports that share insights and tell a story.

200+ Connectors for Every Data Source

We prepare data from all your sources, load it to your data analytics tool, and then structure it to create a clear set of spreadsheets so you can focus on building value.
We design spreadsheets to store data and set up values by data type so there are no mistakes in the process of loading your data. We take care of everything.
We solve sophisticated issues. An ETL tool extracts the data from the source during the data transfer process, but unexpected events may occur. For example, data from the Hubspot Ads API may not always be “flat” — some of the objects may actually be lists. In cases like this, we’ll create additional tables to capture the unpredictable cardinality in each record. This is just one of more than 100 such problems we can automatically solve for you.

Transform your Data without SQL skills

Quickly and easily integrate your marketing data from Hubspot, together with analytics data, with your favorite BI or database.
We help connect accounts so your data can cross-pollinate. This is great for your data as it provides richer reporting and allows you to be a smarter marketer!
Real-time data. Always.

Load Data to Any Warehouse

Combine data from multiple sources with Improvado's Tableau connector, then synchronize the formats and data types.
Using our effortless drag-and-drop interface, prepare your data for creating interactive dashboards and insightful real-time reports—no SQL knowledge required!

Analyze Data in Real-Time

Automatically keep your data up to by loading new data.
We handle all tasks surrounding data renewal. You can decrease the time required for report generation by up to 90%.

Supercharge your marketing team with real-time reports

Focus exclusively on data analysis, not data crunching.
Eliminate 90% of manual work with automated reporting. No more tedious manual work, errors or discrepancies.
Convenient analysis of key indicators from multiple datasources in a single report. Take your analytics to the next level with Improvado. Everything related to the analysis of key business indicators (CPC,CPO, ROI, DR, LTV and others) is conveniently, accurately and transparently collected in one place. Everything is within your control thanks to a 100% complete analysis, so you always know where, when and what to do.
Set up your data extraction and transformation in your data warehouse with the Improvado API, then visualize that data with your favorite BI tools (such as Power BI, Google Data Studio, Tableau, etc.)