How to Connect Adobe Analytics (ex. Omniture) to Redash

Adobe Analytics (ex. Omniture) is a powerful web analytics tool that helps large enterprises gain valuable insights into their customers' behavior and preferences. It collects, analyzes, and reports on website and app data, enabling businesses to optimize their digital marketing strategies. Companies use Adobe Analytics to track and measure performance, identify trends, and make data-driven decisions to improve customer experiences, drive conversions, and increase revenue.

Redash is an open-source data visualization and collaboration platform designed for enterprises to simplify data analysis and reporting. It allows users to connect to various data sources, create interactive dashboards, and share insights with their teams. Redash streamlines the process of turning raw data into actionable insights, helping businesses make informed decisions and improve their performance. Its user-friendly interface and customizable visualization options make it an ideal choice for organizations seeking a flexible, efficient way to analyze and present data.

Integrating Adobe Analytics (formerly Omniture) with Redash enhances your data management by automating workflows and removing the need for manual intervention. Follow these steps to establish a seamless connection:

• Establish API credentials and define appropriate access rights
• Design data schema mappings and apply necessary transformation logic
• Implement scheduled automated data refreshes
• Track data integrity and evaluate system performance indicators
• Develop tailored dashboards and generate insightful reports

By linking these platforms, you gain real-time analytical capabilities, minimize manual data handling, and consolidate insights into a single, cohesive view.

Improvado delivers a streamlined, code-free pathway for funneling data from Adobe Analytics (formerly Omniture) into Redash, abstracting away every technical hurdle. Here’s how our solution stands out:

• Ready-to-deploy connectors that auto-align schema and fields
• Continuous data pulls with live update tracking
• Integrated ETL capabilities alongside rigorous validation routines
• Robust security protocols and compliance certifications
• Around-the-clock monitoring, support, and upkeep

Bypassing the need for bespoke engineering, our platform shortens integration cycles from several weeks to just a few days, all while guaranteeing a seamless and consistent flow of analytics data.

Integrating Adobe Analytics (formerly Omniture) with Redash delivers significant enhancements and operational efficiencies. Key advantages include:

• Data preparation efforts decrease by up to 90%
• Analytical output accelerates by a factor of 2 to 3
• Data inconsistencies are virtually eradicated, reaching a 99% reduction
• Manual report generation is cut by 75%
• Combined datasets enable insights to be obtained five times faster

Organizations begin experiencing measurable impact within three months, driven by a 60% drop in repetitive activities and over 85% seamless collaboration across departments.