Connect Adobe Analytics (ex. Omniture) to Redash to Streamline Marketing Analytics

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What is Adobe Analytics (ex. Omniture)?

Adobe Analytics (ex. Omniture) is a powerful web analytics tool that helps large enterprises gain valuable insights into their customers' behavior and preferences. It collects, analyzes, and reports on website and app data, enabling businesses to optimize their digital marketing strategies. Companies use Adobe Analytics to track and measure performance, identify trends, and make data-driven decisions to improve customer experiences, drive conversions, and increase revenue.

What is Redash?

Redash is an open-source data visualization and collaboration platform designed for enterprises to simplify data analysis and reporting. It allows users to connect to various data sources, create interactive dashboards, and share insights with their teams. Redash streamlines the process of turning raw data into actionable insights, helping businesses make informed decisions and improve their performance. Its user-friendly interface and customizable visualization options make it an ideal choice for organizations seeking a flexible, efficient way to analyze and present data.

Connecting Adobe Analytics (ex. Omniture) to Redash

Connecting Adobe Analytics (ex. Omniture) to Redash involves several steps, including:

  • Setting up an Adobe Analytics API integration account and obtaining the necessary credentials (client ID, client secret, and Adobe Analytics company ID).
  • Creating a custom data connector that will allow Redash to connect to and communicate with the Adobe Analytics API.
  • Establishing a connection between Redash and Adobe Analytics by configuring the data connector with the appropriate credentials and API endpoint.
  • Querying the Adobe Analytics API to extract the desired metrics and dimensions for your analysis.
  • Mapping the extracted data to Redash visualization components, such as charts, tables, or maps, depending on your reporting requirements.
  • Creating and refining your Adobe Analytics (ex. Omniture) Redash dashboard to display the information in a clear and actionable format.
  • Regularly syncing the Adobe Analytics data with Redash to ensure your dashboard remains up-to-date with the latest information.
  • Alternatively, using Improvado to simplify the entire process, saving time and effort while ensuring data accuracy and consistency.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Analytics (ex. Omniture) to Redash with Improvado

Improvado is the best choice for connecting Adobe Analytics (ex. Omniture) to Redash because it offers a seamless integration process that doesn't require any coding or technical expertise. With Improvado, you can automatically extract data from Adobe Analytics and load it into Redash, ensuring a smooth and efficient data pipeline. The platform supports a wide range of metrics and dimensions, allowing you to customize the data you want to visualize in Redash. Additionally, Improvado provides excellent customer support, ensuring any questions or issues are promptly addressed.

Improvado's marketing analytics platform can handle large volumes of data while centralizing your marketing and sales data, making it an ideal solution for large enterprises. Its scalability and customization capabilities allow you to adapt the platform to your specific business needs, ensuring you always have access to the insights that matter most to your organization.

Summary of connection Adobe Analytics (ex. Omniture) to Redash

In summary, connecting Adobe Analytics (ex. Omniture) and Redash can be a complex process, but Improvado offers a streamlined solution that simplifies the integration and ensures data accuracy. By leveraging Improvado's scalability, customization, and high-quality customer support, you can efficiently process large volumes of data and centralize your marketing and sales insights. To learn more about how Improvado can help your organization optimize its Adobe Analytics and Redash integration, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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