How to Connect Google Ads to Domo

Google Ads is a powerful online advertising platform that allows enterprises to create and manage ads across the Google network. By using Google Ads, large enterprises can reach their target audience, drive website traffic, and increase brand awareness. Google Ads offers various ad formats, including display, search, and video ads, giving businesses the flexibility to tailor their campaigns to achieve their marketing objectives.

Domo is a cloud-based Business Intelligence (BI) and data visualization platform designed for enterprise companies. It enables businesses to aggregate, analyze, and visualize data from multiple sources in real-time. Domo offers customizable dashboards and advanced data visualization features that help decision-makers gain insights into their company's performance and make data-driven decisions. By leveraging Domo, enterprises can improve collaboration, drive operational efficiency, and optimize their marketing efforts.

Linking Google Ads with Domo enhances your data management by automating workflows and removing the need for manual intervention. Follow these steps for a seamless connection:

• Establish API credentials and authorize data permissions
• Define data mapping and apply transformation settings
• Automate regular data syncing with a set schedule
• Track data accuracy and key performance indicators
• Build tailored dashboards and comprehensive reports

By merging these tools, you gain instant access to analytics, minimize manual tasks, and unify insights from multiple sources for smarter decision-making.

Improvado takes the headache out of connecting Google Ads to Domo by offering a zero-code platform that absorbs every bit of technical complexity. Here’s what you get with Improvado:

• Ready-to-use connectors that automatically map your data fields
• Continuous, real-time syncing and health checks
• Built-in tools for transforming data and verifying its accuracy
• Top-tier security measures and strict compliance standards
• Around-the-clock support and upkeep

With our solution, you’ll skip custom development, cut integration time from weeks down to days, and enjoy a steady, dependable data pipeline.

Integrating Google Ads with Domo delivers powerful business benefits and a strong edge over competitors. The main results include:

• Cutting data prep time by 90%
• Boosting analytical efficiency by 2 to 3 times
• Eradicating 99% of data inconsistencies
• Slashing manual reporting efforts by 75%
• Accelerating insight generation up to 5 times through consolidated data

Businesses often realize a return on investment in just three months, driven by a 75% drop in reporting duration and a fivefold acceleration in uncovering actionable insights.