Connect Google Ads to Domo for Real-Time Data Flow

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Google Ads?

Google Ads is a powerful online advertising platform that allows enterprises to create and manage ads across the Google network. By using Google Ads, large enterprises can reach their target audience, drive website traffic, and increase brand awareness. Google Ads offers various ad formats, including display, search, and video ads, giving businesses the flexibility to tailor their campaigns to achieve their marketing objectives.

What is Domo?

Domo is a cloud-based Business Intelligence (BI) and data visualization platform designed for enterprise companies. It enables businesses to aggregate, analyze, and visualize data from multiple sources in real-time. Domo offers customizable dashboards and advanced data visualization features that help decision-makers gain insights into their company's performance and make data-driven decisions. By leveraging Domo, enterprises can improve collaboration, drive operational efficiency, and optimize their marketing efforts.

Connecting Google Ads to Domo

Connecting Google Ads to Domo can be accomplished through several methods:

  • Using the native Google Ads connector provided by Domo: This connector allows you to easily import Google Ads data into your Domo dashboard without any coding or complex integrations.
  • Manually exporting Google Ads data and importing it into Domo: With this method, you will need to regularly export your Google Ads data (such as cost, clicks, impressions, etc.) in a compatible format (like CSV) and then import it into Domo for analysis.
  • Developing a custom integration using the Google Ads API and the Domo API: This option requires programming expertise and can be time-consuming, but it provides a high level of customization and control over the data you want to sync between Google Ads and Domo.
  • Utilizing a third-party integration tool: There are several third-party tools available that can help you connect Google Ads to Domo, but they may come with additional costs and limitations.
  • Choosing Improvado as your data connector: With Improvado, you can seamlessly extract and load data from Google Ads to Domo, without the need for manual exports or custom integrations. Improvado offers a comprehensive solution that goes beyond other methods of connecting Google Ads to Domo.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ads to Domo with Improvado

Improvado is the best solution for connecting Google Ads to Domo for several reasons. First, it provides a streamlined and automated process for extracting and loading data from Google Ads to Domo. Improvado supports a wide range of metrics and dimensions that can be automatically extracted from Google Ads, ensuring your analysis is comprehensive and up-to-date. Additionally, Improvado offers a highly customizable solution, allowing you to tailor the data import process to your specific needs.

Another key advantage of using Improvado is its ability to handle large volumes of data, making it a scalable solution for enterprise companies with extensive marketing efforts. Furthermore, Improvado centralizes your marketing and sales data, enabling you to gain a holistic view of your company's performance and make more informed decisions.

Finally, Improvado is known for its exceptional customer support, ensuring that you have access to the assistance you need when connecting Google Ads to Domo or navigating any challenges that may arise throughout the process.

Summary of connection Google Ads to Domo

In conclusion, connecting Google Ads and Domo is crucial for enterprise companies looking to analyze and visualize their marketing data. Improvado offers a superior solution for this integration, with scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data, you can gain valuable insights and drive your business forward. To learn more about the benefits of using Improvado to connect Google Ads to Domo, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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