Connect Shopify to Looker for Real-Time Data Flow

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What is Shopify?

Shopify is a leading e-commerce platform that enables businesses to create online stores and sell products. Enterprise companies benefit from using Shopify due to its scalability, customization options, and extensive app ecosystem. By integrating with various marketing tools and analytics platforms, Shopify allows large organizations to streamline their sales processes and gain valuable insights into customer behavior.

What is Looker?

Looker is a modern business intelligence (BI) platform that empowers organizations to access, analyze, and visualize their data. With its powerful data modeling capabilities, Looker enables enterprises to make data-driven decisions, optimize marketing campaigns, and improve overall performance. By connecting to various data sources, Looker provides a single source of truth for businesses to track key performance indicators (KPIs) and generate actionable insights.

Connecting Shopify to Looker

Connecting Shopify to Looker can be achieved through several methods:

  • Using Shopify's built-in API: Shopify provides an API that can be used to extract data from your store. This requires developing custom scripts to fetch and format the data before importing it into Looker.
  • Third-party data connectors: Several data connectors for Looker Shopify integration are available. These tools can simplify the data extraction and load process, but they may not support all the metrics and dimensions needed for your analysis.
  • Custom ETL solutions: Building a custom ETL (Extract, Transform, Load) pipeline can provide complete control over the data extraction and transformation process. This requires significant development resources and ongoing maintenance.
  • Using Improvado: Improvado is an advanced marketing analytics platform that offers a comprehensive solution for connecting Shopify to Looker. It covers the entire data pipeline, from data extraction to visualization, and provides unparalleled scalability and customization options.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Shopify to Looker with Improvado

Improvado is the best solution for connecting Shopify to Looker because it offers a complete data pipeline solution, from data extraction to visualization. By automating the data extraction process, Improvado ensures that you have access to the most up-to-date metrics and dimensions from your Shopify store. Additionally, Improvado's data transformation and normalization capabilities ensure that your data is always ready for analysis in Looker. With its high-quality customer support and ability to process large volumes of data, Improvado is the ideal choice for enterprise-level organizations looking to integrate their Shopify data with Looker.

Summary of connection Shopify to Looker

In summary, connecting Shopify and Looker can provide valuable insights into your e-commerce store's performance and help you optimize your marketing strategies. Improvado offers a scalable, customizable solution for integrating Shopify with Looker, ensuring you can access all the necessary data and analyze it efficiently. With its high-quality customer support, ability to process large volumes of data, and capability to centralize marketing and sales data, Improvado is the ideal choice for enterprise-level organizations. To learn more about how Improvado can help you connect Shopify to Looker, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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