Connect Mixpanel to Looker for Insightful Visualizations

Accelerate data connection between marketing platforms with Improvado.

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What is Mixpanel?

Mixpanel is a powerful analytics platform that allows enterprise companies to track user interactions with web and mobile applications. By collecting and analyzing data on user behavior, Mixpanel helps businesses optimize their customer experience, improve retention, and increase revenue. With its robust set of features, such as funnel analysis, cohort analysis, and A/B testing, Mixpanel provides valuable insights that can drive data-driven decisions across the organization.

What is Looker?

Looker is a modern data platform that empowers enterprise companies to explore, analyze, and share data through a web-based interface. With its innovative data modeling language, LookML, Looker enables users to create customizable reports and dashboards, providing a single source of truth for data-driven decision making. Looker's flexibility allows organizations to easily integrate with various data sources, ensuring that all relevant information is readily accessible to stakeholders. By leveraging Looker's powerful data visualization capabilities, companies can gain a better understanding of their data, leading to more informed decisions and improved business outcomes.

Connecting Mixpanel to Looker

Connecting Mixpanel to Looker can be done in several ways. Here are some possible methods:

  • Directly connecting Mixpanel's API to Looker: This approach requires writing custom code to query Mixpanel's API, extract data, and load it into Looker. This method can be time-consuming and may require ongoing maintenance as APIs change or new features are added.
  • Using a third-party connector: Several data connector services are available to help streamline the process of connecting Mixpanel to Looker. These connectors handle the data extraction, transformation, and loading (ETL) process, making it easier to visualize Mixpanel data in Looker. However, these services can come with additional costs and may not provide the level of customization or support needed for specific use cases.
  • Building a custom data pipeline: This approach involves creating a custom data pipeline to extract data from Mixpanel, transform it as needed, and load it into Looker. While this method may provide greater flexibility and control, it can also be more complex and time-consuming to implement and maintain.
  • Using Improvado: Improvado is an advanced marketing analytics platform that simplifies the process of connecting Mixpanel to Looker. With its complete data pipeline, Improvado handles data extraction, transformation, and normalization, making it easy to visualize Mixpanel data in Looker. Unlike other methods, Improvado offers a robust solution specifically designed for large enterprises, ensuring a seamless and efficient integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Connecting Mixpanel to Looker with Improvado

Improvado is the best solution for connecting Mixpanel to Looker for several reasons. First, it offers a seamless data integration process, simplifying the complex task of extracting, transforming, and normalizing data from Mixpanel to Looker. Improvado's platform is specifically designed to handle large volumes of data, making it the ideal choice for enterprise companies. Additionally, Improvado provides a comprehensive data dictionary, detailing the metrics and dimensions that can be automatically extracted from Mixpanel, ensuring that all relevant data is available for analysis in Looker.

Improvado also offers a high level of customization, allowing businesses to tailor their data integration and visualization processes to their specific needs. This flexibility ensures that the resulting insights are aligned with the company's unique objectives and requirements. With a dedicated customer support team, Improvado is committed to helping its clients achieve success by providing ongoing guidance and assistance throughout the integration process.

Summary of connection Mixpanel to Looker

In summary, connecting Mixpanel and Looker is a critical step for enterprise companies looking to leverage their marketing data for better decision-making. Improvado offers the ideal solution for this integration, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, businesses can gain valuable insights that drive growth and success. To learn more about how Improvado can help with your Mixpanel to Looker integration, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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