Connect Amplitude to Looker to Streamline Marketing Analytics

Empower your marketing analytics with automated data connections using Improvado.

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What is Amplitude?

Amplitude is a powerful product analytics platform designed to help enterprise companies gain valuable insights into user behavior and optimize their digital products. By leveraging Amplitude, enterprises can track user activity, segment customers, and make data-driven decisions to improve overall performance and user experience.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization platform that enables enterprises to explore, analyze, and visualize large volumes of data. With Looker, companies can create customizable dashboards, share insights across the organization, and make informed decisions based on real-time data analysis.

Connecting Amplitude to Looker

Connecting Amplitude to Looker can be achieved through several methods:

  • Using Amplitude's native integration with Looker, which allows you to connect data sources directly and visualize Amplitude data within Looker.
  • Exporting data from Amplitude and importing it into Looker using CSV files or other common file formats.
  • Utilizing a third-party data connector for Looker Amplitude, such as a cloud-based ETL (extract, transform, load) service, to automate data synchronization between the two platforms.
  • Building a custom integration using Amplitude and Looker APIs to programmatically extract data from Amplitude and load it into Looker for visualization and analysis.
  • Choosing Improvado as an all-in-one solution to seamlessly connect Amplitude to Looker, providing an effortless way to visualize Amplitude data and centralize marketing and sales data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Free marketing stack analysis

Connecting Amplitude to Looker with Improvado

Improvado is the best solution to connect Amplitude to Looker for several reasons:

  • Improvado offers a complete data pipeline, handling data extraction, transformation, normalization, and visualization with ease.
  • With Improvado, you can automatically extract metrics and dimensions from Amplitude, saving time and ensuring data accuracy.
    Metrics and dimensions
  • Improvado provides a scalable and customizable solution, making it ideal for large enterprises with complex data requirements.
  • High-quality customer support ensures a smooth integration process and ongoing assistance.
    Data extraction or load

Summary of connection Amplitude to Looker

In summary, connecting Amplitude and Looker is an essential step for enterprises looking to leverage the full potential of their marketing and sales data. By choosing Improvado as your integration solution, you gain access to a platform that provides scalability, customization, high-quality customer support, and the ability to process large volumes of data. Furthermore, Improvado centralizes your marketing and sales data, empowering you to make data-driven decisions and optimize your digital products. To learn more about how Improvado can help with your Amplitude and Looker integration, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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