Connect Yandex Metrica to Looker to Streamline Marketing Analytics

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What is Yandex Metrica?

Yandex Metrica is a powerful web analytics tool for tracking and analyzing website traffic, user behavior, and the effectiveness of marketing campaigns. Large enterprises benefit from Yandex Metrica as it provides insights on user acquisition, engagement, and conversion rates, helping to optimize marketing strategies and improve ROI.

What is Looker?

Looker is a modern data platform designed for large enterprises, providing powerful data analytics and visualization capabilities. With Looker, businesses can gain insights from their data, make data-driven decisions, and share real-time, interactive dashboards across teams. Looker's customizable and scalable platform empowers organizations to build a data culture and leverage their data to drive growth.

Connecting Yandex Metrica to Looker

Connecting Yandex Metrica to Looker can be achieved through several methods, including:

  • Manually exporting data from Yandex Metrica and importing it into Looker, which can be time-consuming and error-prone.
  • Using a third-party integration tool, which might require additional setup and maintenance.
  • Building a custom data connector for Looker Yandex Metrica, which can be challenging and resource-intensive.
  • Utilizing the Improvado solution, which streamlines the process, guarantees data accuracy, and offers additional benefits such as scalability and customization.

To connect Yandex Metrica to Looker, follow these steps:

  • Obtain API credentials from Yandex Metrica, including the OAuth token and counter ID.
  • Configure the Looker Yandex Metrica connector with the API credentials.
  • Set up data synchronization between Yandex Metrica and Looker to keep data up-to-date.
  • Map Yandex Metrica dimensions and metrics to Looker data models for seamless data analysis.
  • Create custom Yandex Metrica Looker dashboards and visualizations to analyze and share insights.
  • Consider using Improvado for a seamless, scalable, and customizable solution to extract and load data from Yandex Metrica to Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex Metrica to Looker with Improvado

Improvado is the best solution for connecting Yandex Metrica to Looker due to its comprehensive data pipeline, which covers data extraction, transformation, and normalization. With Improvado, you can effortlessly extract data from Yandex Metrica and load it into Looker, ensuring a smooth data flow. Additionally, Improvado's platform provides access to an extensive data dictionary of metrics and dimensions, simplifying the process of mapping data between Yandex Metrica and Looker.

By leveraging Improvado's solution, you can save time and resources while maintaining data accuracy. Furthermore, Improvado offers exceptional customer support, ensuring that any issues are resolved promptly and efficiently.

Summary of connection Yandex Metrica to Looker

In summary, connecting Yandex Metrica to Looker is a crucial step in analyzing and visualizing marketing data for large enterprises. By utilizing Improvado's powerful solution, businesses can effectively centralize their marketing and sales data, enjoy scalability and customization, and process large volumes of data with ease. With Improvado's high-quality customer support, organizations can focus on deriving valuable insights from their data and driving growth. To learn more about how Improvado can streamline your data integration process, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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