Connect Adform to Looker for Insightful Visualizations

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What is Adform?

Adform is a powerful advertising technology platform that enables enterprise companies to streamline their digital advertising efforts. With an integrated suite of tools, Adform provides a variety of services such as programmatic buying, campaign management, and ad serving. By leveraging Adform's robust features and extensive data insights, enterprises can optimize their marketing strategies and make more informed decisions to drive better business outcomes.

What is Looker?

Looker is a modern, user-friendly business intelligence (BI) and data visualization platform designed for enterprise companies. It allows users to explore, analyze, and share real-time business data from multiple sources easily. By using Looker, organizations can gain valuable insights and make data-driven decisions to improve their overall performance. With its intuitive drag-and-drop interface and customizable dashboards, Looker provides a flexible solution for transforming complex data into actionable insights for decision-makers.

Connecting Adform to Looker

Connecting Adform to Looker enables enterprises to visualize and analyze their marketing data effortlessly. There are several ways to achieve this integration:

  • Using Looker's native Adform connector: Looker provides a built-in connector for Adform, which allows users to import data from Adform to Looker directly. To set up this connection, users need to provide their Adform API credentials and configure the data models in Looker.
  • Using a third-party data connector: Several third-party data connectors are available for Looker Adform integration. These connectors can help users extract, transform, and load data from Adform to Looker without any coding knowledge. However, it may require additional costs and maintenance efforts.
  • Building a custom data connector: If none of the available options fit the needs of the organization, users can develop a custom data connector to link Adform to Looker. This process requires technical expertise and can be time-consuming, but it offers the flexibility to customize the integration according to specific requirements.
  • Using Improvado: As an alternative to the above options, enterprises can opt for Improvado, an advanced marketing analytics platform that simplifies the process of connecting marketing data sources to BI/visualization tools, including Adform and Looker. Improvado offers a complete data pipeline solution, covering data extraction and load, data transformation, and data visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adform to Looker with Improvado

Improvado stands out as the best solution for connecting Adform to Looker due to several reasons:

  • Scalability: Improvado is designed to handle large volumes of data, making it suitable for enterprise-level organizations with complex marketing data requirements.
  • Customization: With Improvado, users can customize the data models, metrics, and dimensions according to their specific needs. The platform provides a comprehensive list of metrics and dimensions that can be automatically extracted from Adform.
  • Data Centralization: Improvado enables enterprises to centralize their marketing and sales data from multiple sources, making it easy to analyze and visualize data across different platforms.
  • High-Quality Customer Support: Improvado offers dedicated customer support to help users with any issues that may arise during the integration process, ensuring a smooth and seamless experience.

Summary of connection Adform to Looker

In conclusion, connecting Adform to Looker can significantly enhance an enterprise's data analysis and visualization capabilities. By using Improvado, organizations can simplify this integration process and benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado allows users to centralize their marketing and sales data, making it easier to analyze and visualize the data across different platforms. To learn more about how Improvado can streamline your Adform Looker integration, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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