Connect Campaign Monitor to Looker Automatically

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What is Campaign Monitor?

Campaign Monitor is a powerful email marketing and automation platform designed to help enterprise companies streamline their marketing campaigns. With its advanced features, easy-to-use interface, and robust analytics capabilities, Campaign Monitor enables businesses to create targeted, personalized email campaigns, track their performance, and generate insights for improvement. Enterprise companies benefit from using Campaign Monitor as it allows them to efficiently manage large volumes of email communications, improve customer engagement, and drive better results from their marketing efforts.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization platform that empowers enterprise companies to make data-driven decisions. With its robust data modeling capabilities, flexible and customizable dashboards, and seamless integration with various data sources, Looker allows businesses to easily analyze, visualize, and share insights from their data. Enterprise companies benefit from using Looker as it helps them uncover hidden trends, identify growth opportunities, and optimize their operations for better performance and profitability.

Connecting Campaign Monitor to Looker

Connecting Campaign Monitor to Looker can be achieved through several methods:

  • Using Campaign Monitor's API: With this approach, you can extract data from Campaign Monitor and import it into Looker by leveraging Campaign Monitor's API. This method requires technical knowledge and involves writing custom scripts to fetch and process the data.
  • Utilizing a third-party ETL (Extract, Transform, Load) tool: A variety of ETL tools are available that can help you connect Campaign Monitor to Looker. These tools simplify the data extraction and transformation process, making it easier to import your marketing data into Looker for analysis.
  • Building a custom connection: If you have the technical expertise, you can create a custom connection between Campaign Monitor and Looker using a programming language like Python or R. This approach requires a deep understanding of both platforms' APIs and may involve ongoing maintenance as APIs change over time.
  • Using Improvado: Improvado is an advanced marketing analytics platform that offers a complete data pipeline, from data extraction to data transformation and normalization, to data visualization. Choosing Improvado as your solution to connect Campaign Monitor to Looker eliminates the need for custom scripts or third-party ETL tools, streamlining the process and simplifying data management.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Campaign Monitor to Looker with Improvado

Improvado is the best solution to connect Campaign Monitor to Looker for several reasons:

  • Streamlined data management: Improvado automates the entire process of extracting, transforming, and loading data from Campaign Monitor to Looker, saving time and reducing the risk of errors.
  • Customizable metrics and dimensions: Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Campaign Monitor, allowing you to create customized reports and dashboards in Looker.
  • Scalability: Improvado is designed to handle large volumes of data, making it an ideal solution for enterprise companies looking to connect their Campaign Monitor data with Looker.
  • Centralized marketing and sales data: With Improvado, you can easily centralize all your marketing and sales data in one place, simplifying analysis and decision-making.
  • High-quality customer support: Improvado offers dedicated customer support to help you quickly resolve any issues and ensure a smooth integration between Campaign Monitor and Looker.

Summary of connection Campaign Monitor to Looker

In summary, connecting Campaign Monitor and Looker allows enterprise companies to efficiently analyze and visualize their marketing data, leading to better insights and improved decision-making. Improvado is the ideal solution for this integration, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can uncover valuable insights and drive better results from your marketing efforts. To learn more about how Improvado can help you connect Campaign Monitor to Looker, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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