Connect MailerLite to Looker with Zero API Maintenance

Empower your marketing analytics with automated data connections using Improvado.

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What is MailerLite?

MailerLite is a powerful email marketing platform trusted by large enterprises worldwide. It offers a comprehensive suite of tools to create, send, and track email campaigns, automating the process of engaging with customers and prospects. MailerLite's features include customizable templates, advanced segmentation, and detailed analytics, enabling businesses to optimize their email marketing strategies and drive greater engagement, loyalty, and revenue growth.

What is Looker?

Looker is a cutting-edge business intelligence (BI) and data visualization platform designed for large enterprises. It enables organizations to explore, analyze, and share real-time business data, driving better decision-making and enhancing overall performance. Looker's robust data modeling capabilities, intuitive visualizations, and seamless integration with various data sources empower companies to uncover valuable insights, improve operational efficiency, and make data-driven decisions with confidence.

Connecting MailerLite to Looker

Connecting MailerLite to Looker can be achieved through various methods:

  • Using MailerLite's API: Develop custom scripts or use third-party tools to extract data from MailerLite and import it into Looker. This method requires knowledge of API integration and programming languages like Python or JavaScript.
  • Using a pre-built connector: Some BI tools offer pre-built connectors for MailerLite and Looker, simplifying the data integration process. This option may require additional configuration and maintenance.
  • Exporting and importing data manually: Export MailerLite data to CSV or Excel files and import them into Looker using the platform's built-in import functionality. This method is time-consuming and less efficient for large data sets.
  • Utilizing Improvado: As a comprehensive marketing analytics platform, Improvado offers a seamless way to connect MailerLite to Looker with minimal effort and technical expertise. It covers the entire data pipeline, from data extraction and transformation to data visualization, making it the most efficient and scalable solution for integrating these platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting MailerLite to Looker with Improvado

Improvado is the best solution for connecting MailerLite to Looker, offering several benefits over alternative methods. With Improvado, you can automate the data extraction process and import data from MailerLite to Looker without any custom development or coding. The platform provides a vast array of metrics and dimensions that can be automatically extracted from MailerLite, ensuring that you have access to the most relevant data for your analysis.

Moreover, Improvado is highly scalable and customizable, allowing you to process large volumes of data, centralize your marketing and sales data, and tailor the solution to your unique business needs. The platform also offers exceptional customer support to assist you in troubleshooting any issues that may arise during the integration process.

Summary of connection MailerLite to Looker

In summary, connecting MailerLite to Looker is essential for maximizing the value of your email marketing data and driving better business decisions. By leveraging Improvado's advanced marketing analytics platform, you can efficiently and seamlessly integrate MailerLite and Looker, gaining access to critical insights, customizable dashboards, and centralized data. With Improvado's scalability, customization options, high-quality customer support, and ability to process large data volumes, you can confidently unlock the full potential of your MailerLite data in Looker. To learn more about how Improvado can help, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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