How to Connect LinkedIn to Looker

LinkedIn Ads is a professional advertising platform that enables businesses to target decision-makers and professionals on LinkedIn. It offers ad formats like sponsored content, text ads, and InMail to reach audiences based on job titles, industries, and skills. Marketers use LinkedIn Ads for B2B campaigns that drive awareness, leads, and event registrations. With analytics, retargeting, and integration into marketing platforms, LinkedIn Ads provides precise targeting capabilities, making it a critical channel for companies focused on business-to-business marketing.

Looker provides a governed analytics framework that ensures consistent metrics across the business. Its semantic modeling layer helps organizations standardize calculations while still offering self-service exploration. Executives rely on Looker for reliable dashboards, while analysts appreciate its flexibility. Looker integrates seamlessly with cloud warehouses, making it a scalable solution. By combining governance with user empowerment, Looker helps businesses maintain accuracy while fostering a culture of data-driven decision-making.

Integrating LinkedIn with Looker optimizes your data pipeline by removing the need for manual interventions. To establish a seamless connection, consider the following steps:

• Implement API authentication protocols and establish appropriate data access rights
• Define and apply data mapping alongside transformation logic
• Automate recurring data refresh cycles through scheduled syncs
• Continuously track data integrity and system performance indicators
• Develop tailored dashboards and analytical reports

This setup facilitates immediate data-driven insights, minimizes manual workload, and consolidates information into a cohesive analytical environment.

Improvado streamlines the process of channeling LinkedIn metrics into Looker through an entirely no-code interface, removing any technical hurdles. Here’s a breakdown of what the platform delivers:

• Ready-to-use connectors with built-in schema alignment
• Continuous data ingestion with performance tracking
• Embedded transformation routines alongside integrity validations
• Robust security framework and regulatory adherence
• Around-the-clock technical assistance

Bypassing the necessity for bespoke coding, Improvado slashes deployment timelines from multiple weeks down to a few days and guarantees uninterrupted, accurate data delivery.

Integrating LinkedIn with Looker delivers significant enhancements in data visibility and workflow efficiency. Key benefits include:

• Cutting social media reporting efforts by up to 75%
• Accelerating campaign performance evaluation by a factor of five
• Improving query speeds on social datasets between 1.5 to 5 times faster

Businesses experience measurable gains in as little as 2 to 3 months, driven by a drastic decrease in manual reporting and a fivefold increase in the speed of attribution analysis.