Looker Data Integration — BI Metrics Centralized
Looker is a data analytics platform that combines business intelligence data with team collaboration, allowing each team member to explore and understand data to support effective decision-making. This powerful online business analytics service helps you get a 360° view of your customer in a single place and monitor the row-level data to adjust your business strategy effectively.
Top performer: Brand campaigns at 8.1x ROAS.
Connect marketing platforms to Looker
Improvado connects marketing data to Looker through your existing data warehouse—BigQuery, Snowflake, Redshift, or Azure. Extract campaign metrics from Facebook Ads, Google Ads, Salesforce, and 500+ other sources without building custom ETL pipelines. Data flows automatically into your warehouse, where Looker can model and visualize it immediately. Enterprise-grade security and compliance ensure your marketing data meets the same standards as your business intelligence infrastructure.
From connection to autonomous action in three steps
Connect
Authenticate Looker via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Looker performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Exploring All Your Marketing Data in Looker
- A great level of customization without coding. With Improvado, you can enjoy Looker’s visualization library with a variety of charts and graphs to choose from – chord diagrams, bubble charts, word clouds, heatmaps, and spider web charts – without an extra IT specialist.
- Easy collaboration. The platform provides easy link-sharing. It makes the data-sharing process in large enterprises between teams and departments rapid and effortless. Moreover, Looker has mobile, tablet, and desktop versions, making it easy to implement even among remote workers.
- Meaningful marketing insights without BI tools experience. Improvado allows you to harness flows of data with a simple, intuitive interface and controls. Get closer to your audience now!
- Automatically update Looker dashboards.
- Sync hard-to-extract data sources, like Snapchat, LinkedIn, and Sizmek and so on.
- Custom integrations? No problem.
- Extract data via API, FTP, S3, CSV Uploads, Google Spreadsheets or email.
- Dedicated Customer Success Manager included.
Standardized marketing data for LookML modeling
Improvado's Marketing Common Data Model (MCDM) delivers clean, consistent data that integrates seamlessly with LookML. All platforms use standardized field names, data types, and metric definitions, reducing modeling complexity. Build explores and dashboards that accurately compare performance across Facebook, Google, LinkedIn, and other platforms without custom transformation logic. The MCDM includes attribution modeling, customer journey data, and 500+ normalized marketing dimensions.
What teams ask their AI agent about Looker
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Create unified marketing attribution models combining paid, organic, and offline touchpoints
Your AI agent analyzes Looker data and delivers actionable insights — automatically, in seconds.
Build executive dashboards showing ROI and ROAS across all marketing channels in Looker
Your AI agent analyzes Looker data and delivers actionable insights — automatically, in seconds.
Analyze customer acquisition costs and lifetime value by campaign, channel, and audience
Your AI agent analyzes Looker data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Looker — it acts on it
Read
Pull metrics, dimensions, and trends from Looker — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Looker through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Looker data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Looker as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Looker today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.