AdRoll is a retargeting and prospecting platform for advertisers.
Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.
Improvado automatically collects all of your marketing data and sends it into your Looker dashboard.
Built by marketers, for marketers.
Improvado has over 90+ granular integrations with marketing platforms.
Understand your company’s marketing performance from a birds-eye-view or get granular all the way down to specific channels, ads, creatives or keywords.
Quickly identify performance outliers to address red flags and replicate success.
Gain clarity into your cross-channel activities with granular KPI data from every major social media, search engine and display platform.
For marketing agencies to monitor aggregate client & platform performance.