How Improvado consolidates data from multiple regions

Problem and background

Building brand awareness and increasing sales go alongside marketing reporting. Multiple data sources, tons of metrics, and manual data aggregation make it hard for marketing analysts to identify valuable insights and make informed decisions. And when it comes to analyzing and comparing data from different regions, scattered data turns the reporting process into a complete mess.

Let’s take an on-site marketing team from the U.S. that aims for the Asian market as an example. Before launching a large-scale marketing campaign, specialists have to conduct thorough research. A/B testing on advertisement platforms, market analysis, regional trends, and experimental PPC campaigns generate huge amounts of data. This data should be aggregated and normalized for further analysis making the task far more time-consuming. The “Western” mindset of the marketing team from our example makes it far more difficult to analyze industry trends in Asia. So, what step do our specialists need to take?

How Improvado works with this use case

Improvado helps marketing teams streamline data flow and organize information in a unified data warehouse. With our solution, companies can rest assured that their data is accurate, up-to-date, and normalized across their various marketing channels. Our clients get full control over their data and gain a better understanding of their advertising processes. We ensure the ease of access to comprehensive data sets and visualized reports. Not to mention that marketing experts reduce the time spent on manual data manipulations by 90 percent. Normalized data accelerates analysis and positively influences the outcomes of multiple marketing strategies.


What’s more, integration with any third-party visualization tool like Google Data Studio enables simultaneous analysis of insights from various regions. Thus, specialists can compare Chinese market trends and metrics with the same in the U.S. and find correlations that can help remove cultural barriers. The U.S.-based team now understands what strategies work for both markets, and what’s better for the specific one they’re focusing on. You don’t have to switch to our solution if you’re already using other data visualization tools. Improvado integrates with all popular products like Tableau, Looker, Qlik, and others.