Use case

How Improvado consolidates data from multiple regions

Maintaining brand presence may be tricky when aiming at multiple regions. Improvado helps to gather data from multiple markets in your data warehouse.

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Problem and background

Building brand awareness and increasing sales go alongside marketing reporting. Multiple data sources, tons of metrics, and manual data aggregation make it hard for marketing analysts to identify valuable insights and make informed decisions. And when it comes to analyzing and comparing data from different regions, scattered data turns the reporting process into a complete mess.

Let’s take an on-site marketing team from the U.S. that aims for the Asian market as an example. Before launching a large-scale marketing campaign, specialists have to conduct thorough research. A/B testing on advertisement platforms, market analysis, regional trends, and experimental PPC campaigns generate huge amounts of data. This data should be aggregated and normalized for further analysis making the task far more time-consuming. The “Western” mindset of the marketing team from our example makes it far more difficult to analyze industry trends in Asia. So, what step do our specialists need to take?

How Improvado works with this use case

Improvado helps marketing teams streamline data flow and organize information in a unified data warehouse. With our solution, companies can rest assured that their data is accurate, up-to-date, and normalized across their various marketing channels. Our clients get full control over their data and gain a better understanding of their advertising processes. We ensure the ease of access to comprehensive data sets and visualized reports. Not to mention that marketing experts reduce the time spent on manual data manipulations by 90 percent. Normalized data accelerates analysis and positively influences the outcomes of multiple marketing strategies.


What’s more, integration with any third-party visualization tool like Google Data Studio enables simultaneous analysis of insights from various regions. Thus, specialists can compare Chinese market trends and metrics with the same in the U.S. and find correlations that can help remove cultural barriers. The U.S.-based team now understands what strategies work for both markets, and what’s better for the specific one they’re focusing on. You don’t have to switch to our solution if you’re already using other data visualization tools. Improvado integrates with all popular products like Tableau, Looker, Qlik, and others.

Ingredients

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.

Problem and background

Building brand awareness and increasing sales go alongside marketing reporting. Multiple data sources, tons of metrics, and manual data aggregation make it hard for marketing analysts to identify valuable insights and make informed decisions. And when it comes to analyzing and comparing data from different regions, scattered data turns the reporting process into a complete mess.

Let’s take an on-site marketing team from the U.S. that aims for the Asian market as an example. Before launching a large-scale marketing campaign, specialists have to conduct thorough research. A/B testing on advertisement platforms, market analysis, regional trends, and experimental PPC campaigns generate huge amounts of data. This data should be aggregated and normalized for further analysis making the task far more time-consuming. The “Western” mindset of the marketing team from our example makes it far more difficult to analyze industry trends in Asia. So, what step do our specialists need to take?

How Improvado works with this use case

Improvado helps marketing teams streamline data flow and organize information in a unified data warehouse. With our solution, companies can rest assured that their data is accurate, up-to-date, and normalized across their various marketing channels. Our clients get full control over their data and gain a better understanding of their advertising processes. We ensure the ease of access to comprehensive data sets and visualized reports. Not to mention that marketing experts reduce the time spent on manual data manipulations by 90 percent. Normalized data accelerates analysis and positively influences the outcomes of multiple marketing strategies.


What’s more, integration with any third-party visualization tool like Google Data Studio enables simultaneous analysis of insights from various regions. Thus, specialists can compare Chinese market trends and metrics with the same in the U.S. and find correlations that can help remove cultural barriers. The U.S.-based team now understands what strategies work for both markets, and what’s better for the specific one they’re focusing on. You don’t have to switch to our solution if you’re already using other data visualization tools. Improvado integrates with all popular products like Tableau, Looker, Qlik, and others.

Heading
Heading
Campaign Entity

Info about Campaign - ID/Name, Budget, Start/End dates, Status, etc.

Adset Entity

Info about Ad Sets - ID/Name, Targeting, Strategy, etc.

Ads Entity

Info about Ads - ID/Name, URL, etc

Creative Entity

Info about Creatives - URL, Type, Text, Size, Preview URL, etc.

Basic Performance

Daily performance at Creative level - Impressions, Clicks, Conversions, Spend, Shares, Commens, Video Views, etc.

Device performance

Same as Basic performance, broken down by Device

Gender performance

Same as Basic performance, broken down by Gender

Age performance

Same as Basic performance, broke down by Age

Geo performance

Same as Basic performance, broke down by Geo

Problem and background

Building brand awareness and increasing sales go alongside marketing reporting. Multiple data sources, tons of metrics, and manual data aggregation make it hard for marketing analysts to identify valuable insights and make informed decisions. And when it comes to analyzing and comparing data from different regions, scattered data turns the reporting process into a complete mess.

Let’s take an on-site marketing team from the U.S. that aims for the Asian market as an example. Before launching a large-scale marketing campaign, specialists have to conduct thorough research. A/B testing on advertisement platforms, market analysis, regional trends, and experimental PPC campaigns generate huge amounts of data. This data should be aggregated and normalized for further analysis making the task far more time-consuming. The “Western” mindset of the marketing team from our example makes it far more difficult to analyze industry trends in Asia. So, what step do our specialists need to take?

How Improvado works with this use case

Improvado helps marketing teams streamline data flow and organize information in a unified data warehouse. With our solution, companies can rest assured that their data is accurate, up-to-date, and normalized across their various marketing channels. Our clients get full control over their data and gain a better understanding of their advertising processes. We ensure the ease of access to comprehensive data sets and visualized reports. Not to mention that marketing experts reduce the time spent on manual data manipulations by 90 percent. Normalized data accelerates analysis and positively influences the outcomes of multiple marketing strategies.


What’s more, integration with any third-party visualization tool like Google Data Studio enables simultaneous analysis of insights from various regions. Thus, specialists can compare Chinese market trends and metrics with the same in the U.S. and find correlations that can help remove cultural barriers. The U.S.-based team now understands what strategies work for both markets, and what’s better for the specific one they’re focusing on. You don’t have to switch to our solution if you’re already using other data visualization tools. Improvado integrates with all popular products like Tableau, Looker, Qlik, and others.

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.
No items found.

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.
No items found.

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.
No items found.

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.
No items found.

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.
No items found.

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Thank you! Your submission has been received!
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Scott H
President
Scott H
President

Improvado does a great job at allowing for the flexibility of variable output demands.

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Read the case study

Improvado does a great job of allowing for the flexibility of variable

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms