Performance Marketing Dashboard for PPC Specialists

How to Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel for PPC Specialists

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My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making cri

Peter S
Digital Marketing Manager
Peter S
Digital Marketing Manager

My team used to spend a lot of time manually downloading and cleaning publisher data for client reporting. Improvado has all but eliminated our time doing that, which has enabled us to spend more time on analyzing performance and making critical optimizations. We are also providing reliable client-facing reports on a more consistent basis now. The Improvado support team has been really accessible and proactive in making sure I have everything I need.

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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

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PPC Specialists Face the Same Problems

  • Marketing data is never right after you pull it out of the platform
  • You don’t have SQL skills, but you need to transform my data
  • You need to compare key metrics’ forecasted values to their actuals across all channels

Insightful dashboards will help you

Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel.

  • Everyday control of the performance of ad campaigns
  • Identify the most efficient campaigns, those that drive more transactions than others
  • Make data-driven decisions to pause or double down on campaign spend limits
Marketing Dashboard example

Key metrics you need to measure

key metrics for marketing dashboard for PPC Specialists
  • AOV - Knowing the AOV metric helps you evaluate overall marketing efforts and pricing strategy. Also, it can help to compare the performance of different channels on a deeper level
  • Cost per Acquisition, also known as Cost per Action or CPA - This marketing metric measures the cumulative costs of a customer taking an action that leads to a conversio

How to build these dashboards?

Way Without Improvado

  1. Extract sales data from your CRM or e-Commerce platform - for example, Salesforce, Shopify, or BigCommerce
  2. Extract data about all your products
  3. Get data on expenses from advertising platforms, such as Facebook Ads, YouTube Ads...
  4. Bring all data to a single, unified format
  5. Get a log of actions from your Analytics platform, for example-Google Analytics
  6. Link data about expenses, income, and user actions together using Transformation tools
  7. Load data in your WareHouse
  8. Build dashboards, graphs, and reports in your BI platform

or Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.

Performance Marketing Dashboard for PPC Specialists

How to Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel for PPC Specialists

Schedule a demo
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Get all your data from 200+ data sources into one, unified format

Over 200 connectors empower your marketing team to use their favourite tools to map data, build and visualize custom dashboards and more.

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Performance Marketing Dashboard for PPC Specialists

How to Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel for PPC Specialists

Schedule a demo
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Build custom dashboards in any platform of your choice

or Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.

PPC Specialists Face the Same Problems

  • Marketing data is never right after you pull it out of the platform
  • You don’t have SQL skills, but you need to transform my data
  • You need to compare key metrics’ forecasted values to their actuals across all channels

Insightful dashboards will help you

Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel.

  • Everyday control of the performance of ad campaigns
  • Identify the most efficient campaigns, those that drive more transactions than others
  • Make data-driven decisions to pause or double down on campaign spend limits
Marketing Dashboard example

Key metrics you need to measure

key metrics for marketing dashboard for PPC Specialists
  • AOV - Knowing the AOV metric helps you evaluate overall marketing efforts and pricing strategy. Also, it can help to compare the performance of different channels on a deeper level
  • Cost per Acquisition, also known as Cost per Action or CPA - This marketing metric measures the cumulative costs of a customer taking an action that leads to a conversio

Connectors for this dashboards

Improvado provides over 200 connectors empower your marketing team. For this dashboard you need the following connectors:

How to build these dashboards?

Way Without Improvado

  1. Extract sales data from your CRM or e-Commerce platform - for example, Salesforce, Shopify, or BigCommerce
  2. Extract data about all your products
  3. Get data on expenses from advertising platforms, such as Facebook Ads, YouTube Ads...
  4. Bring all data to a single, unified format
  5. Get a log of actions from your Analytics platform, for example-Google Analytics
  6. Link data about expenses, income, and user actions together using Transformation tools
  7. Load data in your WareHouse
  8. Build dashboards, graphs, and reports in your BI platform

or Improvado way!

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only book a demo-call with our manager.

Book a demo

Performance Marketing Dashboard for PPC Specialists

How to Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel for PPC Specialists

Automate your marketing data with Improvado

Schedule a demo
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Improvado helps you to get this dashboard in your favorite business intelligence tool

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Connected to the leading data warehouse solutions

Get effective dashboards clearly displaying your marketing's results and KPIs

Connect your business to Improvado and we will do everything for you on a turn-key basis.

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We're here to help with any questions
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SCHEDULE A DEMO
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Get effective dashboards clearly
displaying your marketing's results and KPIs

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Improvado customer testimonial

Now, our Tableau reports update daily and Instagram engagement has increased by 50%.

Caroline Ettinger
Afropunk

Eliminated 90% of manual reporting hours per week.

Ryan Booth
COO at Chacka Marketing
Improvado customer testimonial

We used to have someone doing this manually and it took them about 20 hours a week.

Asher King-Abramson
Partner, Bell Curve

Get all your marketing data in one place

We're here to help with any questions
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