25 Best Marketing Dashboard Examples and Templates 
Marketing dashboards are essential for a healthy analytics process. Without them, it gets very muddy, and you can't see the forest for the trees.
Still, the marketing dashboard might be overcomplicated so only the creator can understand it. Eventually, it gets put on a shelf, and no one ever uses it.
This guide provides 25 best marketing dashboard templates and examples to reduce the time and effort your team spends creating a dashboard and promote insights discovery. These pre-structured, user-friendly solutions bring efficiency, consistency, and best practices to the dashboard design process.
What Is a Marketing Dashboard?
A marketing dashboard helps teams identify trends, measure campaign success, and make data-driven decisions. This powerful tool offers both a high-level view for executives and a detailed analysis for marketing professionals, becoming an indispensable asset in shaping and refining marketing strategies.
The effectiveness of any marketing dashboard hinges on the quality, accuracy, and relevance of the data it presents. That's why marketing analytics tools form the backbone of the dashboard's functionality and effectiveness. These tools automate data collection from multiple sources, handle data cleaning and transformation, and feed processed data into dashboards. This end-to-end support not only saves significant time and effort but also reduces the risk of errors that can occur in manual data handling.
What Are the Benefits of a Marketing Dashboard?
Marketing is an extremely data-driven field, with numerous channels, campaigns, and metrics to keep track of. A marketing dashboard that provides a unified view of all this data is very important for making sound decisions. Let’s explore the benefits of using a marketing dashboard in more detail.
Core marketing data stored in one place
One of the biggest benefits of a marketing dashboard is that it centralizes data from all of your marketing platforms. This means that instead of manually pulling data from numerous ad accounts or platforms, marketers can quickly access all the data they need in one place.
A single view of core marketing metrics helps marketing teams to stay on top of their marketing performance and be certain that none of campaigns ever slip away from their sight.
Real-time data updates eliminate the risks of human error
Advanced marketing dashboard can automatically refresh data at a set frequency, providing marketers with the most recent insights into their marketing efforts. This addresses the need to refresh/update data in your marketing dashboard manually each time you need to track changes in your campaigns performance.
Hence, digital marketing reporting dashboards aren’t only saving time, but also increase the accuracy of the analyzed metrics. Because no one wants to second-guess where did 5% of the marketing budget go at the end of the year.
Increased transparency at all stages of the funnel
A cross-department marketing dashboard provides transparency into what happens when lead goes to Sales and helps to establish the sales/marketing alignment.
Here’s what happens when marketing and sales departments are isolated from one another:
- Inconsistent messaging: The marketing team might be overpromising, making it hard for the sales team to close deals.
- Unclear lead qualification process: Marketers attract a lot of leads that eventually get disqualified due to wrong intent, low paying capacity, and other reasons.
- Lack of context on the lead: The sales team doesn’t know which channel, campaign, or slogan has brought the lead on a discovery call. Without this information, it becomes difficult to form a compelling pitch and adjust the sales deck.
Standardized view of all marketing metrics
Standardizing naming conventions can be a huge time-suck for marketers in large marketing agencies or enterprise-level companies. Incomplete UTMs, similar metrics that are called differently across platforms, data scattered across different ad accounts, and other factors make it difficult to get a clear-cut view of marketing efforts.
Digital marketing reporting dashboards help teams standardize metrics and their naming conventions across all platforms and channels.
Marketing Performance Dashboard
A marketing performance dashboard provides a high-level perspective into key performance indicators, overall conversion funnel, and other digital marketing metrics. The dashboard helps marketers execute a marketing strategy, make informed business decisions, and automate up to 84% of manual reporting routines.
Each touch point is given a tangible value, allowing marketers to gauge the marketing campaign's success. KPIs and metrics typically found on a marketing performance dashboard include return on marketing investment, return on ad spend, goal completion rate, channel effectiveness metrics, and campaign performance indicators. Such marketing dashboards are built around different attribution models assigning credit to individual steps of the customer journey under the hood.
With Improvado, you can get a perfectly tailored marketing performance dashboard based on quality data. Schedule a 30-minute, commitment-free consultation to discuss your dashboard requirements and learn how Improvado can build a marketing performance dashboard for your team.
Digital Marketing Dashboard
A digital marketing dashboards can be used to track the performance of your business’s online marketing activities. This type of dashboard lets you monitor your campaigns and other digital marketing efforts in real-time, allowing you to make educated decisions about how to best allocate your marketing budget.
It’s crucial for digital marketers to track a variety of metrics across multiple channels, such as social media, advertising, email marketing, website, and lead generation. The digital marketing dashboard focuses on lead generation data and displaying progress towards goals, displaying data for lead generation metrics and web analytics metrics.
Our digital marketing dashboard example allows marketers to not only monitor the basic metrics, but also dig into demographical and geo data about target audience.
Schedule a consultation with Improvado to learn how we can build a similar dashboard that aligns with your marketing goals.
Our SEO analytics dashboard example can be thought of as a one-stop destination providing a complete look of your SEO performance through a variety of metrics.
SEO specialists and content marketers work together to increase the page rank and overall authority of their domain. This SEO monitoring dashboard helps them quickly understand what’s working and what’s not with the following metrics:
- Unique visits
- Pages per session
- Average session duration
- Time spent per session
- Kyeword ranks
- Backlinks per page
- Growth dynamics of traffic
The SEO performance dashboard makes it easier to determine website areas that need optimization, keywords that you need to rank for, track month-over-month changes, and more.
Schedule a call with Improvado to learn how we can build a clear-cut dashboard on top of data from organic channels and SEO reporting tools.
This type of marketing dashboard provides a central location for data aggregation that impacts your company’s day-to-day activities, marketing strategy, budget, and ultimately, decision making. What is tracked on an eCommerce marketing dashboard depends on what exactly you’re aiming to do with data.
The eCommerce marketing dashboard displays the metrics and KPIs marketers dealing with eCommerce sites need to track on a continuous basis. Some of the metrics you can track with this type of marketing dashboard include cost per lead, web traffic sources, return on marketing investment (ROI), MRR, ARR, churn rate, retention, new subscribers, added to cart, sales by contact method, and goal completion rate.
Improvado connects data from eCommerce platforms with data from organic and paid channels to determine which of your efforts drive sales. Schedule a consultation to learn more.
Amazon marketing dashboard example is the next visualization on our list. This dashboard helps you dive into online sales by diving deeper into conversions generated by organic and paid traffic.
The dashboard displays the following key metrics:
- Total product sales
- Total sales generated by organic traffic
- Total sales generated by paid traffic
- YoY growth of organic and paid traffic conversions
- Overall number of sessions on your listings
With these metrics marketers can track the sales growth dynamics and dig deeper into touchpoints to find points of growth. Month-over-month comparison allows you to quickly react to sales decline and adjust your campaigns accordingly.
Schedule a call with us to see how Improvado can visualize your sales and marketing data.
Web Analytics Dashboard
Here's a web analytics marketing dashboard example that tracks website performance in real-time, allowing you to track how your website is performing in regards to your marketing objectives by focusing on a high-level, and at the same time in-depth view of your site’s performance across a number of different timeframes.
This dashboard lets you monitor website performance by tracking metrics such as:
- Online conversions
- Bounce rate
- Goal conversion rates
- Pages viewed per sessions
- Referral traffic
- Unique and recurring visitors
Web analytics can be used in several different contexts, including eCommerce, user experience, SEO, social media, and digital marketing, with each use-case bringing its own perspective to your website’s performance.
Improvado can help you understand how your website influences revenue growth and how prospects interact with its content. Schedule a quick call with us.
Social Media Dashboard
This social media marketing dashboard example provides a detailed overview of all social efforts. On the grander scale, marketers can see the breakdown of different activities by ad spend and analyze crucial metrics, such as:
To get a more in-depth look into all campaigns, marketers can dig deeper into dimensions (channel, campaign, ad set, creative levels) and analyze the performance down to each individual banner using their social media dashboard.
Schedule a demo with Improvado to see this social media dashboard in action. Improvado can also help you extract all social media data and show you an overview of all creatives you use across different marketing channels and campaigns to identify the one that works better.
YouTube Ads Dashboard
In case if you need to check the performance of a particular social media channel performance, the native dashboards might not be enough. In that case, a custom YouTube dashboard for that channel will help you. For example, our YouTube marketing dashboard example can help you track the following metrics and merge them with data from other platforms:
- Video shares
- Likes added
- Avg. watch time
- Subscribers lost
- Watch time by video
In the age of the video content boom, performance marketers deal with a lack of resources to process large data sets of YouTube videos. In that case, a marketing data platform will help you pull the required data from your marketing platforms to connect them with other data sources.
Need help with loading your YouTube ads data to this kind of dashboards?
Google Ads Dashboard
The Google AdWords campaign marketing dashboard gives you the ability to closely track the ROI of Google Ads campaigns, as well as the KPIs and metrics that influence them. Tracking return on marketing investment is crucial to any successful AdWords campaign to ensure you’re spending the appropriate cost to acquire leads.
Monitoring keyword ranking, CPCs(cost per click), audience targeting, bidding strategies, CTRs as well as impressions, can give your a deeper understanding of which topics and keywords your PPC strategy should focus on.
There are a few tools that will allow you to do it. You can try this Google Data studio report and a few templates that come with it to build your Google Ads marketing campaign dashboard.
There are also tools helping to build customized reports, in case if Google AdWords campaigns are implemented as a part of your integrated marketing activities.
If you'd like to visualize your Google Ads data, you can set up a free call with our experts.📞
Email Marketing Dashboard
This email marketing dashboard example demonstrates all performance metrics of your nurturing, drip, or regular email marketing campaigns. The dashboard helps marketers find the messaging that resonates with the audience, identify the best time to send emails, and automate analytics across hundreds of disparate email campaigns.
Some of the main metrics to display on the email marketing dashboard include:
- Email open rate
- Conversion rate
- Revenue generated by email campaigns
- Email list subscribers
- Bounce and unsibscrive rates
- URL sessions generated by emails
In combination with a well-thought attribution model, this email marketing dashboard shows how emails influence revenue and what messaging suits better for direct sales or brand awareness. Instead of using a spray'n'pray approach to emails, you can connect all dots between marketing, sales, and revenue data and cerate highly targeted campaigns with an email marketing dashboard.
Improvado can help you build a detailed email marketing dashboard to understand the value behind your emails in the shortest terms, customize it the way you need, and automate all email reporting activities.
The CMO dashboard offers an overview of all of your company’s marketing services, from website performance to email marketing and social media. It’s designed to answer the important question of “how are we performing?" at a glance.
At this marketing dashboard example metrics from several sources are woven together to provide a complete look at your marketing performance, allowing executives to check performance daily to make informed decisions about marketing campaigns.
Enterprise Marketing Dashboard
This enterprise marketing dashboard example provides a unified view of performance metrics gathered across different regions and markets your company operates on. A single source of truth for distributed marketing efforts provides accessible marketing insights for both cross-regional team use and in-team use.
Moreover, this enterprise marketing dashboard example includes a template for UTM tags’ quality audit. Large companies often struggle with a unified UTM naming convention for campaign analytics. According to our experience, over 30% of campaigns don’t have UTM tags at all, leaving no chance to track their effectiveness over time.
Improvado’s UTM quality dashboard helps with the following:
- Verifies the presence of UTM tags across all campaigns
- Shows the percentage of ad spend that can’t be tracked over time
- Identifies any mistakes in your naming convention.
Schedule a call with Improvado to see a demo of a UTM quality dashboard.
Agency Command Center
An agency command center dashboard provides a birds-eye, accurate view of the performance of your agency. You can roll up and track all of your client performance in a single place, with no switching between platforms and accounts required.
With this marketing data dashboard, your agency can turn analytics into a true differentiator, enabling you to acquire more business by utilizing data to uncover impressive benchmarks that can be used in your sales pitch.
Online Marketing Dashboard
An online marketing dashboard is designed to provide marketers with a high-level overview of important marketing channels since online marketing spans across numerous channels. The channels highlighted in this dashboard include email marketing, social media, revenue generation, inbound lead generation, digital advertising, and website performance.
Conversion rates of leads are one of the most crucial metrics tracked by this type of marketing dashboard, showing how visitors to your website convert into leads, and then eventually into conversions or customers. Also marketing CRM dashboard integration is very helpful.
Analytics dashboards allow to assess and track performance and health of a website. Webmasters, e-commerce managers, and digital marketers use them to learn whether a website works well for a business.
An analytics dashboard can provide you with information about traffic, bounce rate, session length, users’ activity on various pages, traffic sources, etc. With such a solution, you can:
- spot problems that your users encounter and solve them,
- decide to increase traffic by running some additional marketing campaigns,
- identify weaknesses of your website and work on them.
A proper analytics dashboard design is essential for swift decision-making. Data should be presented clearly so that the user can read and analyze it quickly. Related metrics are to be displayed close to each other to provide the most detailed information to draw insights from.
If you require a custom marketing analytics dashboard, you should consider using one of the analytics dashboard templates to set up your dashboard. Book a call with Improvado to disucss your analytics needs and find a marketing dashboard that will suit your business case.
Shopify analytics dashboard is considered to be one of the most important marketing dashboard examples in the e-commerce niche. Shopify is, after all, a very popular platform that serves many businesses around the world.
A Shopify dashboard provides actionable insights into your online store performance. Running a Shopify business without sales and marketing analysis might end up badly. Well-thought Shopify analytics dashboards bring a lot of actionable data to users, and they also:
- Allow for smarter decisions in an e-commerce company
- Enable collaboration with stakeholders and third parties
- Display data from different sources in one place
Data gathered and displayed in a Shopify marketing campaign dashboard can help you plan your sales and marketing campaigns, solve problems on your e-commerce website, establish prices and manage your inventory.
Many marketing analytics solutions offer customizable dashboards that correspond to suit your business requirements. Schedule a call with us to get a tailored Shopify dashboard and keep track of your web store’s performance.
Content Marketing Dashboard
Content marketers rely heavily on analytics and various marketing metrics dashboards to understand whether their content gets traction on Google and how it impacts the company’s bottom line.
Content marketing dashboards are used to display all of this data in a digestible form. Visualizations make it a lot easier to track keyword position changes, impression trends, articles’ CTR, and many more. The dashboard gathers everything in one place. You will be able to quickly compare:
- Referral traffic
- Organic traffic
- Revenue generated by your content
- Page views
- Time on page
- Pages visited per session
- Bounce rates
The content marketing dashboard example above combines these metrics with SEO analytics and the keyword analysis tells you which content on your website is well-optimized and engaging, and which content should be updated to rank higher on SERP and better resonate with your audience.
Improvado can help you create an actionable content marketing dashboard to shed more light on your content performance.
Marketing Attribution Dashboard
Measuring the effectiveness of your marketing efforts is possible with the right marketing attribution dashboard. A proper tool will visualize the results of your various activities. You will be able to see the entire sales process in numbers – stage by stage.
A marketing attribution dashboard gives you a unique opportunity to analyze your customers’ journey and identify communication channels that contribute the most to your success. You surely understand that each moment of your potential client’s interaction with your brand can be meaningful and help you improve your strategy.
Data matters - that is why you need a reliable marketing analytics solution that allows you to create multiple marketing metrics dashboards with high-quality data from hundreds of sources that enables collaboration. Improvado is such a tool. Check it out on your own or talk to an expert to learn more.
Account-Based Marketing Dashboard
Imagine you could target a group of accounts with an extremely high purchase intent with campaigns adjusted to the audience’s needs. Sounds great, right? Fortunately, this is possible, as there are account-based marketing dashboards (ABM dashboards) that can help you analyze information about your targeted groups.
An ABM dashboard can show you some of the following account-based marketing KPIs to draw insights from:
- Account penetration
- Marketing influence
- Account engagement
- Customer retention
- Deal-to-close time
- Net-new revenue
- Marketing-qualified accounts
- Percent of deals closed
These and other metrics and KPIs are used by both marketers and sellers to design personalized buying experiences for similar clients. Learn how Improvado can help you get an all-round ABM dashboard on a quick call. to track these metrics and target the right audiences.
TikTok Ads Dashboard
Social reporting tools cannot be omitted in a guide with marketing dashboard examples. Each social media platform has some built-in reporting tools, but they rarely provide users with flexibility and customization options.
Thankfully, you can use one of many TikTok analytics dashboards from external providers to track your organic and non-organic campaign’s performance. Solutions of this type mainly display information about:
- ad spendings,
- cost per click (CPC),
- publications reach,
- ad video views.
This is the same data you can find in built-in social media analytics, but you can adjust the dashboard to your individual needs. What’s more, with third-party tools such as Improvado, you can merge TikTok Ads data with metrics from other platforms to create a holistic picture of your cross-channel marketing performance.
Grab our TikTok Ads dashboard to upgrade your social media analytics.
Lead Generation Dashboard
How do you measure the efficiency of the lead generation process? There are plenty of channels, organic and paid traffic sources, referral traffic, direct traffic to your website, and more. The question is, how do you track everything if the process is so complex?
Lead generation dashboards gather information about lead generation from multiple sources in real time. The typical data types you should analyze, to learn if your prospects will progress to making purchasing decisions, are:
- Website user retention
- Types of leads in nurture campaigns
- Conversions across paid ads
- Inbound calls
The typical metrics for lead generation dashboards are:
- Conversion rates across different funnel stages
- Leads by source
- Total lead value
- Number of free trials/Demo requests
- Cost Per Conversion
- Return on Investment.
Without a lead generation dashboard, it is difficult to understand which channels drive the most promising leads, at what stage of the funnel your leads fall off, and what actions are required to convert those leads into actual customers.
Choose a tool for analyzing lead generation efforts that enables collaboration. In this way, marketing, sales, and financial departments can access lead generation data and optimize budgets and strategies according to provided insights. Schedule a call with Imrpvoado to make sense out of raw metrics and optimize your marketing funnel.
A/B Test Dashboard
A/B tests are performed by marketers, web and mobile developers, and designers to learn which solutions are better. For example, which of two similar versions of ad creatives are more effective.
The A/B testing dashboard visualizes test outcomes, so the expert could compare the performance of two versions of a tested element. In fact, such an A/B test dashboard simply allows your experts to observe how the specific experiment progresses in real time.
The metrics and data displayed on a dashboard depend on the type of test, but these are most often:
- Total conversions
- Conversion rate
The best A/B testing dashboard should display results for two versions on the same page. Viewing the results of the experiment for version A and version B at the same time, you can dispassionately assess which solution is the best for your project.
If you’re still running A/B tests without a proper dashboard to track the performance of your tests, Improvado can help you out. Schedule a quick call with us to learn how we can help you aggregate all marketing data on a precise marketing dashboard.
YouTube Live Dashboard
The YouTube live dashboard is a tool that helps video creators to better understand their audience, plan their moves carefully and react accordingly to the demands of YouTube users. Customizable YouTube live dashboards can be set up by users in the way they need them. The most important information that can be displayed on such dashboard include:
- Watch Time
- Audience Retention
- Playback Locations
- Traffic Sources and Devices
- demographics (audience age, nationality, gender, etc.),
- ads performance (views, clicks, engagement, etc.),
- channel popularity (subscriptions).
Insights made based on the information presented on the YouTube live dashboard can be used for better targeting and creating a more effective strategy for the business by checking which content users are interested in.
Improvado’s YouTube Live dashboard template will help you effectively analyze crucial metrics post-live stream.
Google Analytics Dashboard
Google Analytics is one of the marketing analytics dashboards for analyzing a website's performance. Insights provided by this tool can be used to improve user experience and increase conversion numbers.
You can track the effectiveness of your marketing campaigns and website performance by combining data from various sources with information from Google Analytics. Dashboard templates from advanced marketing dashboards can aggregate information from various sources, which gives the user a more complete view of their business efficiency.
The Google Analytics Dashboard is quite clear and the data is easy to understand. The truth is, though, that it only provides users with basic information about websites’ performance (demographics, traffic, traffic source, etc.). You can use a more advanced marketing dashboard to make more informed decisions.
Improvado extracts data from Google Analytics to merge it with insights from other marketing platforms and create a 360-degree view of your marketing performance. Schedul a call with Improvado to learn how it can get you to your analytics goals.
The marketing KPI dashboard is probably the most comprehensive platform for tracking and analyzing your business performance. Tools available on the market allow users to set up such a dashboard according to their individual requirements.
If you compare some marketing KPI dashboard examples, you will realize they provide you with various metrics (CPA, CPL, Average order value, CRM, Sales target & growth and more), so you can easily create dashboard which will keep you fully informed about your company’s progress.
Schedule a consultation with Improvado to discuss your marketing KPIs and get an all-in-one dashboard to keep an eye on your progress.
How to Create a Marketing Dashboard
Now, let’s have a quick look at different ways of creating digital marketing dashboards. This section will help you find the most suitable and resource-efficient way to create a marketing dashboard that aligns with your business objectives.
DIY Dashboard created with business intelligence tools
One popular way to build a digital marketing reporting dashboard is to use a business intelligence tool such as Looker Studio, Power BI, Tableau, etc. These tools offer a user-friendly interface that allows you to connect to various data sources and build custom marketing reports and visualizations. Here is a step-by-step guide to building a marketing dashboard with Google Data Studio:
- Define your goals and KPIs: Start by defining your marketing goals and the KPIs that will help you track progress towards those goals.
- Connect to data sources: Connect to the platforms that you want to include in your marketing dashboard, such as Google Analytics, social media platforms, or advertising accounts.
- Choose data visualization types: Choose the visualization types that best suit your data and goals. For example, use a line chart to track website traffic over time, or a pie chart to show the distribution of leads by channel.
- Customize your dashboard: Customize your marketing dashboard with colors, logos, and fonts that align with your brand identity. You can also add text boxes, images, or other elements to provide context or insights.
- Share your dashboard: Share your marketing dashboard with other team members or stakeholders, and set up automatic email reports to keep everyone informed on a regular basis.
Can Excel be used as a dashboard?
While business intelligence tools like Google Data Studio are a popular choice for creating marketing dashboards, you can also use Excel or Google Sheets to create simple dashboards.
Spreadsheet software allows you to store data, use built-in charts to visualize metrics, and even automate data flow with external APIs provided by marketing platforms. Here’s how to create a basic marketing dashboard in Excel.
- Set up a spreadsheet: Start by populating your spreadsheet with the data that you want to visualize on your marketing dashboard.
- Choose visualization types: Choose the visualization types that you want to use, such as bar charts, line charts, or tables. Use different visualization types which would represent your data in a most convenient way.
- Customize your dashboard: Customize your marketing dashboard with colors, logos, and fonts, and add text boxes or other elements to provide context or insights.
- Update data manually: Update your marketing dashboard manually as often as you need by importing data from marketing platforms using .CSV files.
Dashboard built with third-party templates
Another option is to use third-party marketing dashboard templates, which can be found online (just like the ones you can find further in this article ). These templates are basically pre-built dashboards that can be customized to some degree to fit your needs. You can find templates for different tools, starting with marketing dashboard templates for Excel and ending with templates for Tableau. Here’s how to set up a marketing dashboard using templates:
- Find a template that fits your needs: Search for templates that align with your goals and KPIs. Start by researching our list of 25 best marketing dashboard templates furter in the article.
- Customize the template: Customize the template with your branding, metrics, and other data.
- Update data: Update your marketing dashboard manually with new data on a regular basis.
- Use API connectors (optional): Set up automatic data updates using APIs to populate your marketing dashboard with fresh data.
Using marketing analytics platform to automate reporting
Proficient marketers use marketing analytics platforms to automate all things related to marketing reporting.
For example, Improvado is specifically designed to empower marketing decision-makers from large agencies, multi-brand, or multi-national companies. By integrating with over 500+ marketing platforms and visualizing metrics in custom cross-channel dashboards Improvado enables you to make timely and data-driven decisions for marketing budget allocation and campaign optimization.
With Improvado, you can seamlessly collect and integrate data from all marketing channels and platforms, ensuring accuracy and consistency in your reports. Here’s how to start with Improvado.
What Software to Use to Build Marketing Dashboards?
This will depend directly on a few aspects:
- what questions should the marketing dashboard answer,
- who is going to read the dashboard,
- how many tools should be connected to the marketing dashboard,
- other resources, such as your time and budget.
The software you can use to build marketing analytics dashboards ranges from Google Analytics with its default reporting capabilities, to Looker or Power BI customized dashboards based on real-time data from your marketing platforms.
Review the top seven marketing dashboard software solutions to choose the best platform to automate your reporting and improve operations.
Need help building your marketing dashboard?
At Improvado, marketing dashboards are our bread and butter. We help marketers collect their data from multiple channels, and input everything into a single dashboard. All of your data gets updated in real-time so it's easy to analyze and create visualizations in minutes. Using a dashboard to centralize and report on your data could save you anywhere from 10-40 hours every week.
Learn about Best Dashboard Software