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12 Best Marketing Dashboard Examples and Templates [2023]

Marketing dashboards are essential for a healthy analytics process. Without them, it gets very muddy, and you can't see the forest for the trees.

It takes only 20% of the time to get the marketing dashboard up and running. But the 80% goes to polishing and visualizing required metrics that make the whole picture look consistent.

After all changes, the dashboard might be overcomplicated so that only the creator can understand it. Eventually, it gets put on a shelf, and no one ever uses it.

What if we showed you marketing dashboard templates that both help marketers optimize campaigns and provide explicit understanding for the C-suite? 

We've built 12 marketing dashboards tailored to marketers' needs and pains. Let's get moving and uncover how real-time dashboards can boost your performance and ROI.

Unlock 10x ROAS potential with our Marketing Data Centralization Guide

What is a marketing dashboard?

💡A marketing dashboard displays key marketing metrics and KPIs in a visual way.

A well-designed analytics dashboard serves as a control panel in your car. You get all the vital information about the condition of your vehicle without opening the hood and measuring oil level by yourself. 

The same goes for marketing campaigns. You get an in-depth overview of your marketing efforts without crunching numbers in spreadsheets and analyzing metrics in tens of different marketing platforms.

This level of visibility allows you to make informed decisions, experiment with your campaigns more effectively, and make tweak campaigns on the go. However, such an analytics dashboard is possible only with a well-established data flow to your dashboarding tools. 

Analysts often use marketing data platforms to organize and streamline data flow. For example, Improvado automatically extracts data from 300+ marketing platforms, makes it analysis-ready, and loads them to any warehouse and visualization tools marketing teams may use.

This can exist in an excel spreadsheet or using a BI or visualization tool like Tableau, Looker, or Google Data Studio.

What does a marketing dashboard include?

Every marketing dashboard should include some basic metrics to understand that shed more light on the campaign performance. Here are some of them:

  • Traffic sources
  • CTR (clickthrough rate)
  • Bounce rate
  • Conversion rate
  • Budget pacing

However, metrics depend on the type of marketing activities you're going to monitor. For example, email marketing reports will be quite different from cross-channel marketing reports

By the way, Improvado can help you gather all required metrics for any kind of marketing dashboard and prepare them for the future analysis.

Marketing dashboard templates for holistic insights into your advertising efforts
Combine spend data with conversion analytics from your website to understand how your revenue varies from channel to channel.
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What is a good marketing dashboard?

Depending on the goals of your business and marketing activities KPI, a good marketing dashboard should:

  • answer your questions - a good marketing dashboards contain all the metrics you want to see and gives you an opportunity to build more complex ones, that might require additional calculation;
  • be flexible and scalable - a good marketing dashboard will let to add new marketing metrics and work with large data sets;
  • easy to read - whether you build a marketing dashboard for your team or board members, it should be clear and easy to understand;
  • secured - data leakage is a huge problem these days. In case if you’re going to use third-party solutions to build your marketing dashboard, make sure you read Privacy Policies carefully;
  • and provide up-to-date information to viewers.

What Software to Use to Build Marketing Dashboards?

This will depend directly on a few aspects:

  • what questions should the dashboard answer,
  • who is going to read the dashboard,
  • how many tools should be connected to the dashboard,
  • other resources, such as your time and budget.

The software you can use to build analytics dashboards ranges from Google Analytics with its default reporting capabilities, to Looker or Power BI customized dashboards based on real-time data from your marketing platforms.

Most Popular Types of Marketing Dashboards

Marketing Performance Dashboard

Marketing performance dashboard template

A marketing performance dashboard provides a high-level perspective into key performance indicators, overall conversion funnel, and other digital marketing metrics. The dashboard helps marketers execute a marketing strategy, make informed business decisions, and automate up to 84% of manual reporting routines.

Each touch point is given a tangible value, allowing marketers to gauge the marketing campaign's success. KPIs and metrics typically found on a marketing performance dashboard include return on marketing investment, return on ad spend, goal completion rate, channel effectiveness metrics, and campaign performance indicators. Such dashboards are built around different attribution models assigning credit to individual steps of the customer journey under the hood.

With Improvado, you can get a perfectly tailored marketing performance dashboard based on quality data in about a month, have any customizations, and automate most of the monitoring and reporting routines.

Digital Marketing Dashboard

A digital marketing dashboards can be used to track the performance of your business’s online marketing activities. This type of dashboard lets you monitor your campaigns and other digital marketing efforts in real-time, allowing you to make educated decisions about how to best allocate your marketing budget.

It’s crucial for digital marketers to track a variety of metrics across multiple channels, such as social media, advertising, email marketing, website, and lead generation. The digital marketing dashboard focuses on lead generation data and displaying progress towards goals, displaying data for lead generation metrics and web analytics metrics.

Our digital marketing dashboard example allows marketers to not only monitor the basic metrics, but also dig into demographical and geo data about target audience. Get a copy of Improvado's digital marketing dashboard to better know your target audience and make better campaign decisions.

SEO Dashboard

SEO dashboard template

Our SEO analytics dashboard example can be thought of as a one-stop destination providing a complete look of your SEO performance through a variety of metrics.

SEO specialists and content marketers work together to increase the page rank and overall authority of their domain. This SEO monitoring dashboard helps them quickly understand what’s working and what’s not with the following metrics:

  • Sessions
  • Unique visits
  • Pages per session
  • Average session duration
  • Time spent per session
  • Kyeword ranks
  • Backlinks per page
  • Growth dynamics of traffic

The SEO performance dashboard makes it easier to determine website areas that need optimization, keywords that you need to rank for, track month-over-month changes, and more.

You can get this search engine optimization dashboard template from us and turbocharge your SEO efforts.

eCommerce Dashboard

eCommerce dashboard template

This type of marketing dashboard provides a central location for data aggregation that impacts your company’s day-to-day activities, marketing strategy, budget, and ultimately, decision making. What is tracked on an eCommerce marketing dashboard depends on what exactly you’re aiming to do with data.

The eCommerce marketing dashboard displays the metrics and KPIs marketers dealing with eCommerce sites need to track on a continuous basis. Some of the metrics you can track with this type of marketing dashboard include cost per lead, web traffic sources, return on marketing investment (ROI), MRR, ARR, churn rate, retention, new subscribers, added to cart, sales by contact method, and goal completion rate.

Amazon Marketing Dashboard

Amazon dashboard template

Amazon marketing dashboard example is the next visualization on our list. This dashboard helps you dive into online sales by diving deeper into conversions generated by organic and paid traffic. 

The dashboard displays the following key metrics:

  • Total product sales
  • Total sales generated by organic traffic
  • Total sales generated by paid traffic
  • YoY growth of organic and paid traffic conversions
  • Overall number of sessions on your listings 

With these metrics marketers can track the sales growth dynamics and dig deeper into touchpoints to find points of growth. Month-over-month comparison allows you to quickly react to sales decline and adjust your campaigns accordingly.

Get your Amazon dashboard template and visualize sales and marketing data after a quick call with our dashboard experts.

Web Analytics Dashboard

Web analytics dashboard template

Here's a web analytics marketing dashboard example that tracks website performance in real-time, allowing you to track how your website is performing in regards to your marketing objectives by focusing on a high-level, and at the same time in-depth view of your site’s performance across a number of different timeframes.

This dashboard lets you monitor website performance by tracking metrics such as:

  • Online conversions
  • Pageviews
  • Visitors
  • Bounce rate
  • Goal conversion rates
  • Pages viewed per sessions
  • Referral traffic
  • Unique and recurring visitors

Web analytics can be used in several different contexts, including eCommerce, user experience, SEO, social media, and digital marketing, with each use-case bringing its own perspective to your website’s performance.

Get our web analytics dashboard template to understand how your website influences revenue growth and how prospects interact with its content.

Social Media Dashboard

Social media dashboard

This social media marketing dashboard example provides a detailed overview of all social efforts. On the grander scale, marketers can see the breakdown of different activities by ad spend and analyze crucial metrics, such as:

  • Impressions
  • Clicks
  • CPM
  • CTR
  • CPC

To get a more in-depth look into all campaigns, marketers can dig deeper into dimensions (channel, campaign, ad set, creative levels) and analyze the performance down to each individual banner. 

You can get this social media monitoring dashboard template as a part of Improvado’s MCDM analytics suite. It also extracts and shows you an overview of all creatives you use across different channels and campaigns to identify the one that works better.


YouTube Ads Dashboard

YouTube dashboard template

In case if you need to check the performance of a particular social media channel performance, the native dashboards might not be enough. In that case, a custom YouTube dashboard for that channel will help you. For example, our YouTube dashboard example can help you track the following metrics and merge them with data from other platforms:

  • Views
  • Video shares
  • Likes added
  • Avg. watch time
  • Subscriptions
  • Subscribers lost
  • Comments
  • Watch time by video
  • Likes

In the age of the video content boom, performance marketers deal with a lack of resources to process large data sets of YouTube videos. In that case, a marketing data platform will help you pull the required data from your marketing platforms to connect them with other data sources.

Need help with loading your YouTube ads data to this kind of dashboards?

Schedule a free 30 min call with our team to see how it can be built in a few minutes.

Google Ads (AdWords) Campaign Dashboard

Google Ads dashboard template

The Google AdWords campaign marketing dashboard gives you the ability to closely track the ROI of Google Ads campaigns, as well as the KPIs and metrics that influence them. Tracking return on marketing investment is crucial to any successful AdWords campaign to ensure you’re spending the appropriate cost to acquire leads.
Monitoring keyword ranking, CPCs(cost per click), audience targeting, bidding strategies, CTRs as well as impressions, can give your a deeper understanding of which topics and keywords your PPC strategy should focus on.
There are a few tools that will allow you to do it. You can try this Google Data studio report and a few templates that come with it.

There are also tools helping to build customized reports, in case if Google AdWords campaigns are implemented as a part of your integrated marketing activities.

Email marketing dashboard template

If you'd like to access this dashboard, you can set up a free call with our experts.📞

Email Marketing Dashboard

This email marketing dashboard example demonstrates all performance metrics of your nurturing, drip, or regular email marketing campaigns. The dashboard helps marketers find the messaging that resonates with the audience, identify the best time to send emails, and automate analytics across hundreds of disparate email campaigns.

Some of the main metrics to display on the email marketing dashboard include:

  • Email open rate
  • Conversion rate
  • Revenue generated by email campaigns
  • Email list subscribers
  • Bounce and unsibscrive rates
  • URL sessions generated by emails

In combination with a well-thought attribution model, this email marketing dashboard shows how emails influence revenue and what messaging suits better for direct sales or brand awareness.

Improvado can help you get a detailed email marketing dashboard to understand the value behind your emails in the shortest terms, customize it the way you need, and automate all email reporting activities.

CMO Dashboard

CMO Dashboard example

The CMO dashboard offers an overview of all of your company’s marketing services, from website performance to email marketing and social media. It’s designed to answer the important question of “how are we performing?" at a glance. Here is dashboard overview example below.

Metrics from several sources are woven together to provide a complete look at your marketing performance, allowing executives to check performance daily to make informed decisions about marketing campaigns.

Enterprise Marketing Dashboard

Enterprise marketing dashboard template

This enterprise marketing dashboard example provides a unified view of performance metrics gathered across different regions and markets your company operates on. A single source of truth for distributed marketing efforts provides accessible insights for both cross-regional team use and in-team use.

Moreover, this enterprise marketing dashboard example includes a template for UTM tags’ quality audit. Large companies often struggle with a unified UTM naming convention for campaign analytics. According to our experience, over 30% of campaigns don’t have UTM tags at all, leaving no chance to track their effectiveness over time.

Improvado’s UTM quality dashboard helps with the following:

  • Verifies the presence of UTM tags across all campaigns
  • Shows the percentage of ad spend that can’t be tracked over time
  • Identifies any mistakes in your naming convention. 

Get enterprise marketing dashboard template and UTM quality audit dashboard to improve cross-team visibility and standardize your analytics.

Agency Command Center

Agency Command Center dashboard template

An agency command center dashboard provides a birds-eye, accurate view of the performance of your agency. You can roll up and track all of your client performance in a single place, with no switching between platforms and accounts required.

With this dashboard, your agency can turn analytics into a true differentiator, enabling you to acquire more business by utilizing data to uncover impressive benchmarks that can be used in your sales pitch.

Online Marketing Dashboard

Online marketing dashboard template

An online marketing dashboard is designed to provide marketers with a high-level overview of important marketing channels since online marketing spans across numerous channels. The channels highlighted in this dashboard include email marketing, social media, revenue generation, inbound lead generation, digital advertising, and website performance.

Conversion rates of leads are one of the most crucial metrics tracked by this type of marketing dashboard, showing how visitors to your website convert into leads, and then eventually into conversions or customers. Also marketing CRM dashboard integration is very helpful.

Need help building your marketing dashboard?

At Improvado, marketing dashboards are our bread and butter. We help marketers collect their data from multiple channels, and input everything into a single dashboard. All of your data gets updated in real-time so it's easy to analyze and create visualizations in minutes. Using a dashboard to centralize and report on your data could save you anywhere from 10-40 hours every week.

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Get on a call with an expert to see how easy it can be to build any dashboard you want

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Frequently Asked Questions

- What is a marketing dashboard?

A marketing dashboard is a visual representation of the key marketing metrics and KPIs from multiple sources in a centralized report. It provides an at-a-glance overview of your marketing efforts and how your team progresses toward the marketing objective. 

- What does a good marketing dashboard look like?

A good marketing dashboard displays information clearly and provides an in-depth overview of your marketing activities, which allows the team to make informed decisions and spot trends and any changes in performance fast. A dashboard should also be flexible enough to scale with your marketing strategy, i.e., work with increasingly large volumes of data and incorporate new metrics to build more complex reports. 

- What are the key benefits of a marketing dashboard?

A marketing dashboard is more than a visualization solution. A dashboard gives a better insight into your marketing performance, audience purchasing behavior, and revenue generation activities. This, in turn, helps marketing teams make data-driven decisions, design more accurate strategies, and act on data and findings in a timely manner. A good dashboard also provides more visibility into marketing performance for everyone involved in the process, company management, and other departments. 

- How do you create a marketing dashboard?

To build an effective marketing dashboard, establish the objective of your dashboard. Do you want a high-level overview of all your marketing efforts across all social media channels? Or a dive deep into the demographics of your Facebook Ads audience?

Based on the marketing objective, determine what channels you want to monitor, as well as the metrics and/or KPIs you want to display. Pull data from all data sources and transform it (deduplicate, harmonize naming conventions, etc.) to prepare for analysis. Once you have all your data, visualize it. 

- What software should you use to build a marketing dashboard?

The software you can use to build a marketing dashboard ranges from built-in data source analytics tools like Twitter or Google Analytics to data visualization tools like Looker or Tableau. It depends on the marketing objective and level of report granularity. To save time on setting up a dashboard and feeding it data, consider advanced marketing analytics solutions like Improvado that extract data from marketing and sales applications, prepare it for analysis, and load it to the designated destination.

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