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25 Best Marketing Dashboard Examples and Templates [2023]

Marketing dashboards are essential for a healthy analytics process. Without them, it gets very muddy, and you can't see the forest for the trees.

It takes only 20% of the time to get the marketing dashboard up and running. But the 80% goes to polishing and visualizing required metrics that make the whole picture look consistent.

After all changes, the marketing dashboard might be overcomplicated so that only the creator can understand it. Eventually, it gets put on a shelf, and no one ever uses it.

What if we showed you marketing dashboard templates that both help marketers optimize campaigns and provide explicit understanding for the C-suite? 

We've built 25 best marketing dashboards tailored to marketers' needs and pains. Let's get moving and uncover how real-time marketing dashboards can boost your performance and ROI.

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What is a marketing dashboard?

💡A marketing dashboard displays key marketing metrics and KPIs in a visual way.

A well-designed analytics dashboard serves as a control panel in your car. You get all the vital information about the condition of your vehicle without opening the hood and measuring oil level by yourself. 

The same goes for marketing campaigns. You get an in-depth overview of your marketing efforts without crunching numbers in Google Sheets and analyzing metrics in tens of different marketing platforms.

This level of visibility allows you to make informed decisions, experiment with your campaigns more effectively, and make tweak campaigns on the go. However, such an analytics dashboard is possible only with a well-established data flow to your dashboarding tools. 

Analysts often use marketing data platforms to organize and streamline data flow. For example, Improvado automatically extracts data from 500+ marketing platforms, makes it analysis-ready, and loads them to any warehouse and visualization tools marketing teams may use.

This can exist in an excel spreadsheet or using a BI or visualization tool like Tableau, Looker, or Google Data Studio.

What does a marketing dashboard include?

Every marketing dashboard should include key elements that make up a greater picture of campaign performance. Here are some fundamental elements you should include in your marketing dashboard:

  • Channels
  • Platforms
  • Campaigns
  • Metrics
  • Ad spend
  • Budget pacing

When going down the rabbit hole of marketing dashboard creation, it’s important to understand that each digital marketing reporting dashboard should serve a particular purpose. Therefore, your dashboards will include different metrics. It’s impossible to create a digital marketing reporting dashboard that includes all metrics in a single view. Eventually, your marketing team will get confused and your marketing kpi dashboard will look like this meme:

How it feels to have a marketing dashboard with excessive KPIs

If you’re struggling to extract the right metrics out of marketing platforms you’re using and come up with a measurable picture of your marketing performance, Improvado can help you with marketing dashboard creation. Here’s how:

Improvado is a marketing analytics platform that helps you optimize campaigns with an all-in-one reporting toolkit. Here's how it can help:

  • Improvado integrates with 500+ marketing and sales platforms to automatically consolidate performance data in a single source of truth.
  • The platform cleanses your data from duplicates and transforms it into analysis-ready view, so you can jump right into the analysis stage.
  • Improvado offers a variety of ready-made marketing dashboard templates for different use cases. Choose a preferred template and a BI tool and Improvado will automatically load all data, so you can start analyzing right away.

You can choose any metrics and charts to tailor the dashboard to your business needs. Improvado also helps you build custom dashboards from scratch and create advanced queries to drive you to your marketing analytics goals Book a consultation with an Improvado expert to see how the solution can streamline your marketing reporting.

What are the benefits of a marketing dashboard?

Marketing is an extremely data-driven field, with numerous channels, campaigns, and metrics to keep track of. A marketing dashboard that provides a unified view of all this data is very important for making sound decisions. Let’s explore the benefits of using a marketing dashboard in more detail.

Core marketing data stored in one place

One of the biggest benefits of a marketing dashboard is that it centralizes data from all of your marketing platforms. This means that instead of manually pulling data from numerous ad accounts or platforms, marketers can quickly access all the data they need in one place.

According to Hubspot, an average marketer spends 250 hours a year drawing on manual reporting. Here, at Improvado, we’re convinced that marketers spend even more time on repetitive tasks. Our clients free up to 30% of their time with real-time dashboards that fully automate their marketing reporting.

A single view of core marketing metrics helps marketing teams to stay on top of their marketing performance and be certain that none of campaigns ever slip away from their sight.

Real-time data updates eliminate the risks of human error

Advanced marketing dashboard can automatically refresh data at a set frequency, providing marketers with the most recent insights into their marketing efforts. This addresses the need to refresh/update data in your marketing dashboard manually each time you need to track changes in your campaigns performance.

It’s commonly accepted that the error rate in manual data entry is about 1%. Is it a significant error? Everyone decides for themselves. However, this error often leads to discrepancies between departments. Real-time data updates help you avoid awkward situations during quarterly reporting when sales and marketing teams report on different numbers. Plus, 1% is an approximate number, and the actual discrepancy might be much larger.

Hence, digital marketing reporting dashboards aren’t only saving time, but also increase the accuracy of the analyzed metrics. Because no one wants to second-guess where did 5% of the marketing budget go at the end of the year.

Increased transparency at all stages of the funnel

A cross-department marketing dashboard provides transparency into what happens when lead goes to Sales and helps to establish the sales/marketing alignment.

Here’s what happens when marketing and sales departments are isolated from one another

  • Inconsistent messaging.The marketing team might be overpromising, making it hard for the sales team to close deals.
  • Unclear lead qualification process.Marketers attract a lot of leads that eventually get disqualified due to wrong intent, low paying capacity, and other reasons.
  • Lack of context on the lead.The sales team doesn’t know which channel, campaign, or slogan has brought the lead on a discovery call. Without this information it becomes difficult to form a compelling pitch and adjust the sales deck.

A marketing dashboard that enables cross-departmental collaboration can address all of this issues and result in more closed/won deals. Schedule a consultation with Improvado if you’re interested in getting a customized dashboard automate your marketing reporting.

Standardized view of all marketing metrics

Standardizing naming conventions can be a huge time-suck for marketers in large marketing agencies or enterprise-level companies. Incomplete UTMs, similar metrics that are called differently across platforms, data scattered across different ad accounts, and other factors make it difficult to get a clear-cut view of marketing efforts. 

Digital marketing reporting dashboards help teams standardize metrics and their naming conventions across all platforms and channels.

For example, Improvado seamlessly aligns disparate marketing reports for large multi-brand and multi-national companies. By automating data collection and preparation from numerous marketing platforms, it delivers dashboards with analysis-ready data for any BI software. No matter how many, sources, channels, or accounts you need to extract data from, you get reliable and timely insights to track and optimize your efforts. Talk to sales to streamline analytics, improve efficiency, and eliminate data hassle with Improvado's cross-channel dashboards.

How to create a marketing dashboard

Now, let’s have a quick look at different ways of creating digital marketing dashboards. This section will help you find the most suitable and resource-efficient way to create a marketing dashboard that aligns with your business objectives.

DIY Dashboard created with business intelligence tools

Complexity 5 / 5

Scalability 4 / 5

Need for analytics and data expertise5 / 5

Time-effeciency1 / 5

Customization 5 / 5

User experience 5 / 5

One popular way to build a digital marketing reporting dashboard is to use a business intelligence tool such as Looker Studio, Power BI, Tableau, etc. These tools offer a user-friendly interface that allows you to connect to various data sources and build custom marketing reports and visualizations. Here is a step-by-step guide to building a marketing dashboard with Google Data Studio:

  • Define your goals and KPIs: Start by defining your marketing goals and the KPIs that will help you track progress towards those goals.
  • Connect to data sources: Connect to the platforms that you want to include in your marketing dashboard, such as Google Analytics, social media platforms, or advertising accounts.
  • Choose data visualization types: Choose the visualization types that best suit your data and goals. For example, use a line chart to track website traffic over time, or a pie chart to show the distribution of leads by channel.
  • Customize your dashboard: Customize your marketing dashboard with colors, logos, and fonts that align with your brand identity. You can also add text boxes, images, or other elements to provide context or insights.
  • Share your dashboard: Share your marketing dashboard with other team members or stakeholders, and set up automatic email reports to keep everyone informed on a regular basis.

Keep in mind that connecting and maintaining data sources requires API knowledge and continuous maintenance of the connection. Although this method seems not very complicated, marketing teams might spend months setting up a dashboard in BI tools. Plus, it requires analytics expertise to create suitable charts and transform data into digestible view.

Can Excel be used as a dashboard?

Complexity 2 / 5

Scalability 1 / 5

Need for analytics and data expertise 2 / 5

Time-effeciency 4 / 5

Customization 1 / 5

User experience 2 / 5

While business intelligence tools like Google Data Studio are a popular choice for creating marketing dashboards, you can also use Excel or Google Sheets to create simple dashboards. 

Spreadsheet software allows you to store data, use built-in charts to visualize metrics, and even automate data flow with external APIs provided by marketing platforms. Here’s how to create a basic marketing dashboard in Excel.

  • Set up a spreadsheet: Start by populating your spreadsheet with the data that you want to visualize on your marketing dashboard.
  • Choose visualization types: Choose the visualization types that you want to use, such as bar charts, line charts, or tables. Use different visualization types which would represent your data in a most convenient way.
  • Customize your dashboard: Customize your marketing dashboard with colors, logos, and fonts, and add text boxes or other elements to provide context or insights.
  • Update data manually: Update your marketing dashboard manually as often as you need by importing data from marketing platforms using .CSV files.

However, it's worth noting that these dashboards have limited customization capabilities, and data updates often require manual input, which affects the quality of insights and takes a lot of time. Also, keep an eye on metrics that might have different names across platforms (for example ‘Impressions’ and ‘Views’ are similar metrics, yet have different names)

Dashboard built with third-party templates

Complexity 1 / 5

Scalability 2 / 5

Need for analytics and data expertise 2 / 5

Time-effeciency 4 / 5

Customization 2 / 5

User experience 3 / 5

Another option is to use third-party marketing dashboard templates, which can be found online (just like the ones you can find further in this article ). These templates are basically pre-built dashboards that can be customized to some degree to fit your needs. You can find templates for different tools, starting with marketing dashboard templates for Excel and ending with templates for Tableau.  Here’s how to set up a marketing dashboard using templates:

  • Find a template that fits your needs: Search for templates that align with your goals and KPIs. Start by researching our list of 25 best marketing dashboard templates furter in the article.
  • Customize the template: Customize the template with your branding, metrics, and other data.
  • Update data: Update your marketing dashboard manually with new data on a regular basis.
  • Use API connectors (optional): Set up automatic data updates using APIs to populate your marketing dashboard with fresh data.

Despite the relative ease of setup, third-party templates are not tailored to the company's marketing objectives and require significant effort to customize them for your particular needs. Plus, data engineering is required to create real-time data updates. There are no one-size-fits-all templates, so marketers might be limited in metrics or other data they're tracking if they use templates.

Using marketing analytics platform to automate reporting

Complexity 2 / 5

Scalability 5 / 5

Need for analytics and data expertise 2 / 5

Time-effeciency 5 / 5

Customization 5 / 5

User experience 5 / 5

Proficient marketers use marketing analytics platforms to automate all things related to marketing reporting. 

For example, Improvado is specifically designed to empower marketing decision-makers from large agencies, multi-brand, or multi-national companies. By integrating with over 500+ marketing platforms and visualizing metrics in custom cross-channel dashboards Improvado enables you to make timely and data-driven decisions for marketing budget allocation and campaign optimization.

With Improvado, you can seamlessly collect and integrate data from all marketing channels and platforms, ensuring accuracy and consistency in your reports. Here’s how to start with Improvado.

Three simple steps to automate programmatic analytics

Improvado is a marketing analytics platform that takes care of all heavy-lifting when it comes to marketing analytics. Here's how you can save hundreds of manhours and get in-depth insights into campaign performance in three simple steps:

Step 1: Schedule a consultation with the Improvado expert to discuss your marketing data sources, analytics needs, and BI tools your team uses.

Step 2: Once you've gained access to Improvado, pick the marketing platforms your team uses out of Improvado's library of 500+ marketing and sales data sources. Our platform will extract all metrics you need in just a few moments.

Step 3: Choose one of Improvado's dashboard templates depending on your use case. The platform will automatically load data to a visualization tool. Now, you're all set to start analyzing trends and finding insights into your campaign performance.

And voila, you have a real-time dashboard with a mix of data across the platforms you use (just like the one below).

Improvado's web analytics and paid ads performance dashboard
Automated insights-rich dashboards for a variety of marketing use cases

Schedule a call to learn how Improvado can build dashboards tailored to your objectives

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What Software to Use to Build Marketing Dashboards?

This will depend directly on a few aspects:

  • what questions should the marketing dashboard answer,
  • who is going to read the dashboard,
  • how many tools should be connected to the marketing dashboard,
  • other resources, such as your time and budget.

The software you can use to build marketing analytics dashboards ranges from Google Analytics with its default reporting capabilities, to Looker or Power BI customized dashboards based on real-time data from your marketing platforms.

Review the top seven marketing dashboard software solutions to choose the best platform to automate your reporting and improve operations.

Marketing Performance Dashboard

Marketing performance dashboard template

A marketing performance dashboard provides a high-level perspective into key performance indicators, overall conversion funnel, and other digital marketing metrics. The dashboard helps marketers execute a marketing strategy, make informed business decisions, and automate up to 84% of manual reporting routines.

Each touch point is given a tangible value, allowing marketers to gauge the marketing campaign's success. KPIs and metrics typically found on a marketing performance dashboard include return on marketing investment, return on ad spend, goal completion rate, channel effectiveness metrics, and campaign performance indicators. Such marketing dashboards are built around different attribution models assigning credit to individual steps of the customer journey under the hood.

With Improvado, you can get a perfectly tailored marketing performance dashboard based on quality data. Schedule a 30-minute, commitment-free consultation to discuss your dashboard requirements and learn how Improvado can build a marketing performance dashboard for your team.

Digital Marketing Dashboard

Digital Marketing dashboard template

A digital marketing dashboards can be used to track the performance of your business’s online marketing activities. This type of dashboard lets you monitor your campaigns and other digital marketing efforts in real-time, allowing you to make educated decisions about how to best allocate your marketing budget.

It’s crucial for digital marketers to track a variety of metrics across multiple channels, such as social media, advertising, email marketing, website, and lead generation. The digital marketing dashboard focuses on lead generation data and displaying progress towards goals, displaying data for lead generation metrics and web analytics metrics.

Our digital marketing dashboard example allows marketers to not only monitor the basic metrics, but also dig into demographical and geo data about target audience.

Schedule a consultation with Improvado to learn how we can build a similar dashboard that aligns with your marketing goals.

SEO Dashboard

SEO dashboard template

Our SEO analytics dashboard example can be thought of as a one-stop destination providing a complete look of your SEO performance through a variety of metrics.

SEO specialists and content marketers work together to increase the page rank and overall authority of their domain. This SEO monitoring dashboard helps them quickly understand what’s working and what’s not with the following metrics:

  • Sessions
  • Unique visits
  • Pages per session
  • Average session duration
  • Time spent per session
  • Kyeword ranks
  • Backlinks per page
  • Growth dynamics of traffic

The SEO performance dashboard makes it easier to determine website areas that need optimization, keywords that you need to rank for, track month-over-month changes, and more.

Schedule a call with Improvado to learn how we can build a clear-cut dashboard on top of data from organic channels and SEO reporting tools.

eCommerce Dashboard

eCommerce dashboard template

This type of marketing dashboard provides a central location for data aggregation that impacts your company’s day-to-day activities, marketing strategy, budget, and ultimately, decision making. What is tracked on an eCommerce marketing dashboard depends on what exactly you’re aiming to do with data.

The eCommerce marketing dashboard displays the metrics and KPIs marketers dealing with eCommerce sites need to track on a continuous basis. Some of the metrics you can track with this type of marketing dashboard include cost per lead, web traffic sources, return on marketing investment (ROI), MRR, ARR, churn rate, retention, new subscribers, added to cart, sales by contact method, and goal completion rate.

Improvado connects data from eCommerce platforms with data from organic and paid channels to determine which of your efforts drive sales. Schedule a consultation to learn more.

Amazon Marketing Dashboard

Amazon dashboard template

Amazon marketing dashboard example is the next visualization on our list. This dashboard helps you dive into online sales by diving deeper into conversions generated by organic and paid traffic. 

The dashboard displays the following key metrics:

  • Total product sales
  • Total sales generated by organic traffic
  • Total sales generated by paid traffic
  • YoY growth of organic and paid traffic conversions
  • Overall number of sessions on your listings 

With these metrics marketers can track the sales growth dynamics and dig deeper into touchpoints to find points of growth. Month-over-month comparison allows you to quickly react to sales decline and adjust your campaigns accordingly.

Get your Amazon dashboard template and visualize sales and marketing data after a quick call with our dashboard experts.

Web Analytics Dashboard

Web analytics dashboard template

Here's a web analytics marketing dashboard example that tracks website performance in real-time, allowing you to track how your website is performing in regards to your marketing objectives by focusing on a high-level, and at the same time in-depth view of your site’s performance across a number of different timeframes.

This dashboard lets you monitor website performance by tracking metrics such as:

  • Online conversions
  • Pageviews
  • Visitors
  • Bounce rate
  • Goal conversion rates
  • Pages viewed per sessions
  • Referral traffic
  • Unique and recurring visitors

Web analytics can be used in several different contexts, including eCommerce, user experience, SEO, social media, and digital marketing, with each use-case bringing its own perspective to your website’s performance.

Get our web analytics dashboard template to understand how your website influences revenue growth and how prospects interact with its content.

Social Media Dashboard

Social media dashboard

This social media marketing dashboard example provides a detailed overview of all social efforts. On the grander scale, marketers can see the breakdown of different activities by ad spend and analyze crucial metrics, such as:

  • Impressions
  • Clicks
  • CPM
  • CTR
  • CPC

To get a more in-depth look into all campaigns, marketers can dig deeper into dimensions (channel, campaign, ad set, creative levels) and analyze the performance down to each individual banner using their social media dashboard. 

You can get this social media monitoring dashboard template as a part of Improvado’s MCDM analytics suite. It also extracts and shows you an overview of all creatives you use across different marketing channels and campaigns to identify the one that works better.


Improvado's Social Media Dashboard: Creative-Level Analysis

YouTube Ads Dashboard

YouTube dashboard template

In case if you need to check the performance of a particular social media channel performance, the native dashboards might not be enough. In that case, a custom YouTube dashboard for that channel will help you. For example, our YouTube marketing dashboard example can help you track the following metrics and merge them with data from other platforms:

  • Views
  • Video shares
  • Likes added
  • Avg. watch time
  • Subscriptions
  • Subscribers lost
  • Comments
  • Watch time by video
  • Likes

In the age of the video content boom, performance marketers deal with a lack of resources to process large data sets of YouTube videos. In that case, a marketing data platform will help you pull the required data from your marketing platforms to connect them with other data sources.

Need help with loading your YouTube ads data to this kind of dashboards?

Schedule a free 30 min call with our team to see how it can be built in a few minutes.

Google Ads (AdWords) Campaign Dashboard

Google Ads dashboard template

The Google AdWords campaign marketing dashboard gives you the ability to closely track the ROI of Google Ads campaigns, as well as the KPIs and metrics that influence them. Tracking return on marketing investment is crucial to any successful AdWords campaign to ensure you’re spending the appropriate cost to acquire leads.
Monitoring keyword ranking, CPCs(cost per click), audience targeting, bidding strategies, CTRs as well as impressions, can give your a deeper understanding of which topics and keywords your PPC strategy should focus on.
There are a few tools that will allow you to do it. You can try this Google Data studio report and a few templates that come with it to build your Google Ads marketing campaign dashboard.

There are also tools helping to build customized reports, in case if Google AdWords campaigns are implemented as a part of your integrated marketing activities.

If you'd like to access this dashboard, you can set up a free call with our experts.📞

Email Marketing Dashboard

Email marketing dashboard template

This email marketing dashboard example demonstrates all performance metrics of your nurturing, drip, or regular email marketing campaigns. The dashboard helps marketers find the messaging that resonates with the audience, identify the best time to send emails, and automate analytics across hundreds of disparate email campaigns.

Some of the main metrics to display on the email marketing dashboard include:

  • Email open rate
  • Conversion rate
  • Revenue generated by email campaigns
  • Email list subscribers
  • Bounce and unsibscrive rates
  • URL sessions generated by emails

In combination with a well-thought attribution model, this email marketing dashboard shows how emails influence revenue and what messaging suits better for direct sales or brand awareness. Instead of using a spray'n'pray approach to emails, you can connect all dots between marketing, sales, and revenue data and cerate highly targeted campaigns with an email marketing dashboard.

Improvado can help you get a detailed email marketing dashboard to understand the value behind your emails in the shortest terms, customize it the way you need, and automate all email reporting activities.

CMO Dashboard

CMO Dashboard example

The CMO dashboard offers an overview of all of your company’s marketing services, from website performance to email marketing and social media. It’s designed to answer the important question of “how are we performing?" at a glance.

At this marketing dashboard example metrics from several sources are woven together to provide a complete look at your marketing performance, allowing executives to check performance daily to make informed decisions about marketing campaigns.

Enterprise Marketing Dashboard

Enterprise marketing dashboard template

This enterprise marketing dashboard example provides a unified view of performance metrics gathered across different regions and markets your company operates on. A single source of truth for distributed marketing efforts provides accessible marketing insights for both cross-regional team use and in-team use.

Moreover, this enterprise marketing dashboard example includes a template for UTM tags’ quality audit. Large companies often struggle with a unified UTM naming convention for campaign analytics. According to our experience, over 30% of campaigns don’t have UTM tags at all, leaving no chance to track their effectiveness over time.

Improvado's UTM Audit Dashboard

Improvado’s UTM quality dashboard helps with the following:

  • Verifies the presence of UTM tags across all campaigns
  • Shows the percentage of ad spend that can’t be tracked over time
  • Identifies any mistakes in your naming convention. 

Get enterprise marketing dashboard template and UTM quality audit dashboard to improve cross-team visibility and standardize your analytics.

Agency Command Center

Agency Command Center dashboard template

An agency command center dashboard provides a birds-eye, accurate view of the performance of your agency. You can roll up and track all of your client performance in a single place, with no switching between platforms and accounts required.

With this marketing data dashboard, your agency can turn analytics into a true differentiator, enabling you to acquire more business by utilizing data to uncover impressive benchmarks that can be used in your sales pitch.

Online Marketing Dashboard

Online marketing dashboard template

An online marketing dashboard is designed to provide marketers with a high-level overview of important marketing channels since online marketing spans across numerous channels. The channels highlighted in this dashboard include email marketing, social media, revenue generation, inbound lead generation, digital advertising, and website performance.

Conversion rates of leads are one of the most crucial metrics tracked by this type of marketing dashboard, showing how visitors to your website convert into leads, and then eventually into conversions or customers. Also marketing CRM dashboard integration is very helpful.

Analytics Dashboard 

Analytics dashboard template

Analytics dashboards allow to assess and track performance and health of a website. Webmasters, e-commerce managers, and digital marketers use them to learn whether a website works well for a business. 

An analytics dashboard can provide you with information about traffic, bounce rate, session length, users’ activity on various pages, traffic sources, etc. With such a solution, you can: 

  • spot problems that your users encounter and solve them, 
  • decide to increase traffic by running some additional marketing campaigns,
  • identify weaknesses of your website and work on them. 

A proper analytics dashboard design is essential for swift decision-making. Data should be presented clearly so that the user can read and analyze it quickly. Related metrics are to be displayed close to each other to provide the most detailed information to draw insights from.

If you require a custom marketing analytics dashboard, you should consider using one of the analytics dashboard templates to set up your dashboard. Get our analytics dashboard template to spot trends and quickly respond to everchanging marketing landscape. 

Shopify Dashboard 

Shopify dashboard template

Shopify analytics dashboard is considered to be one of the most important marketing dashboard examples in the e-commerce niche. Shopify is, after all, a very popular platform that serves many businesses around the world. 

A Shopify dashboard provides actionable insights into your online store performance. Running a Shopify business without sales and marketing analysis might end up badly. Well-thought Shopify analytics dashboards bring a lot of actionable data to users, and they also:

  • Allow for smarter decisions in an e-commerce company
  • Enable collaboration with stakeholders and third parties
  • Display data from different sources in one place

Data gathered and displayed in a Shopify marketing campaign dashboard can help you plan your sales and marketing campaigns, solve problems on your e-commerce website, establish prices and manage your inventory. 

Many marketing analytics solutions offer customizable dashboards that correspond to suit your business requirements. Schedule a call with us to get a tailored Shopify dashboard and keep track of your web store’s performance.

Content Marketing Dashboard 

Content marketing dashboard template

Content marketers rely heavily on analytics and various marketing metrics dashboards to understand whether their content gets traction on Google and how it impacts the company’s bottom line.

Content marketing dashboards are used to display all of this data in a digestible form. Visualizations make it a lot easier to track keyword position changes, impression trends, articles’ CTR, and many more. The dashboard gathers everything in one place. You will be able to quickly compare:

  • Impressions 
  • Referral traffic 
  • Organic traffic 
  • Revenue generated by your content
  • Page views
  • Time on page
  • Pages visited per session 
  • Virality 
  • Bounce rates

The content marketing dashboard example above combines these metrics with SEO analytics and the keyword analysis tells you which content on your website is well-optimized and engaging, and which content should be updated to rank higher on SERP and better resonate with your audience. 

Improvado can help you create an actionable content marketing dashboard to shed more light on your content performance.

Marketing Attribution Dashboard

Marketing attribution dashboard template

Measuring the effectiveness of your marketing efforts is possible with the right marketing attribution dashboard. A proper tool will visualize the results of your various activities. You will be able to see the entire sales process in numbers – stage by stage.

A marketing attribution dashboard gives you a unique opportunity to analyze your customers’ journey and identify communication channels that contribute the most to your success. You surely understand that each moment of your potential client’s interaction with your brand can be meaningful and help you improve your strategy.

Data matters - that is why you need a reliable marketing analytics solution that allows you to create multiple marketing metrics dashboards with high-quality data from hundreds of sources that enables collaboration. Improvado is such a tool. Check it out on your own or talk to an expert to learn more.

Account-Based Marketing Dashboard 

ABM engagement dashboard template

Imagine you could target a group of accounts with an extremely high purchase intent with campaigns adjusted to the audience’s needs. Sounds great, right? Fortunately, this is possible, as there are account-based marketing dashboards (ABM dashboards) that can help you analyze information about your targeted groups.

An ABM dashboard can show you some of the following account-based marketing KPIs to draw insights from:

  • Account penetration
  • Marketing influence
  • Account engagement
  • Customer retention
  • Deal-to-close time
  • Net-new revenue
  • Marketing-qualified accounts
  • Percent of deals closed

These and other metrics and KPIs are used by both marketers and sellers to design personalized buying experiences for similar clients. Get our ABM dashboard template to track these metrics and target the right audiences.

TikTok Ads Dashboard 

TikTok Ads Dashboard Template

Social reporting tools cannot be omitted in a guide with marketing dashboard examples. Each social media platform has some built-in reporting tools, but they rarely provide users with flexibility and customization options.

Thankfully, you can use one of many TikTok analytics dashboards from external providers to track your organic and non-organic campaign’s performance. Solutions of this type mainly display information about:

  • ad spendings, 
  • cost per click (CPC), 
  • CPA, 
  • impressions,
  • publications reach,
  • CPM, 
  • ad video views.

This is the same data you can find in built-in social media analytics, but you can adjust the dashboard to your individual needs. What’s more, with third-party tools such as Improvado, you can merge TikTok Ads data with metrics from other platforms to create a holistic picture of your cross-channel marketing performance.

Grab our TikTok Ads dashboard to upgrade your social media analytics.

Lead Generation Dashboard 

Lead Generation Dashboard Template

How do you measure the efficiency of the lead generation process? There are plenty of channels, organic and paid traffic sources, referral traffic, direct traffic to your website, and more. The question is, how do you track everything if the process is so complex?

Lead generation dashboards gather information about lead generation from multiple sources in real time. The typical data types you should analyze, to learn if your prospects will progress to making purchasing decisions, are:

  • Website user retention 
  • Types of leads in nurture campaigns 
  • Conversions across paid ads
  • Inbound calls 

The typical metrics for lead generation dashboards are:

  • Conversion rates across different funnel stages
  • Leads by source 
  • Total lead value
  • Number of free trials/Demo requests
  • Cost Per Conversion
  • Return on Investment.

Without a lead generation dashboard, it is difficult to understand which channels drive the most promising leads, at what stage of the funnel your leads fall off, and what actions are required to convert those leads into actual customers.

Choose a tool for analyzing lead generation efforts that enables collaboration. In this way, marketing, sales, and financial departments can access lead generation data and optimize budgets and strategies according to provided insights. Get Improvado’s lead generation dashboard template to make sense out of raw metrics and optimize your marketing funnel.

A/B Test Dashboard 

A/B Test Dashboard Template

A/B tests are performed by marketers, web and mobile developers, and designers to learn which solutions are better. For example, which of two similar versions of ad creatives are more effective.

The A/B testing dashboard visualizes test outcomes, so the expert could compare the performance of two versions of a tested element. In fact, such an A/B test dashboard simply allows your experts to observe how the specific experiment progresses in real time. 

The metrics and data displayed on a dashboard depend on the type of test, but these are most often:

  • Total conversions 
  • Conversion rate 
  • Entrances 
  • Views.

The best A/B testing dashboard should display results for two versions on the same page. Viewing the results of the experiment for version A and version B at the same time, you can dispassionately assess which solution is the best for your project. 

If you’re still running A/B tests without a proper dashboard to track the performance of your tests, grab Improvado’s A/B testing dashboard template to upgrade your testing process.

YouTube Live Dashboard

YouTube Channel Performance Dashboard

The YouTube live dashboard is a tool that helps video creators to better understand their audience, plan their moves carefully and react accordingly to the demands of YouTube users. Customizable YouTube live dashboards can be set up by users in the way they need them. The most important information that can be displayed on such dashboard include:

  • Watch Time
  • Audience Retention
  • Playback Locations
  • Traffic Sources and Devices
  • demographics (audience age, nationality, gender, etc.),
  • ads performance (views, clicks, engagement, etc.),
  • channel popularity (subscriptions).

Insights made based on the information presented on the YouTube live dashboard can be used for better targeting and creating a more effective strategy for the business by checking which content users are interested in.

Improvado’s YouTube Live dashboard template will help you effectively analyze crucial metrics post-live stream.

Google Analytics Dashboard

Google Analytics Dashboard Template

Google Analytics is one of the marketing analytics dashboards for analyzing a website's performance. Insights provided by this tool can be used to improve user experience and increase conversion numbers. 

You can track the effectiveness of your marketing campaigns and website performance by combining data from various sources with information from Google Analytics. Dashboard templates from advanced marketing dashboards can aggregate information from various sources, which gives the user a more complete view of their business efficiency. 

The Google Analytics Dashboard is quite clear and the data is easy to understand. The truth is, though, that it only provides users with basic information about websites’ performance (demographics, traffic, traffic source, etc.). You can use a more advanced marketing dashboard to make more informed decisions. 

Improvado extracts data from Google Analytics to merge it with insights from other marketing platforms and create a 360-degree view of your marketing performance. Schedul a call with Improvado to learn how it can get you to your analytics goals.

KPI Dashboard 

KPI Dashboard Template

The marketing KPI dashboard is probably the most comprehensive platform for tracking and analyzing your business performance. Tools available on the market allow users to set up such a dashboard according to their individual requirements. 

If you compare some marketing KPI dashboard examples, you will realize they provide you with various metrics (CPA, CPL, Average order value, CRM, Sales target & growth and more), so you can easily create dashboard which will keep you fully informed about your company’s progress. 

Schedule a consultation with Improvado to discuss your marketing KPIs and get an all-in-one dashboard to keep an eye on your progress.

Need help building your marketing dashboard?

At Improvado, marketing dashboards are our bread and butter. We help marketers collect their data from multiple channels, and input everything into a single dashboard. All of your data gets updated in real-time so it's easy to analyze and create visualizations in minutes. Using a dashboard to centralize and report on your data could save you anywhere from 10-40 hours every week.

Streamline your marketing reporting with Improvado.

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Frequently Asked Questions

What is a marketing dashboard?

A marketing dashboard is a visual representation of the key marketing metrics and KPIs from multiple sources in a centralized report. It provides an at-a-glance overview of your marketing efforts and how your team progresses toward the marketing objective. 

What does a good marketing dashboard look like?

A good marketing dashboard displays information clearly and provides an in-depth overview of your marketing activities, which allows the team to make informed decisions and spot trends and any changes in performance fast. A dashboard should also be flexible enough to scale with your marketing strategy, i.e., work with increasingly large volumes of data and incorporate new metrics to build more complex reports. 

What are the key benefits of a marketing dashboard?

A marketing dashboard is more than a visualization solution. A dashboard gives a better insight into your marketing performance, audience purchasing behavior, and revenue generation activities. This, in turn, helps marketing teams make data-driven decisions, design more accurate strategies, and act on data and findings in a timely manner. A good dashboard also provides more visibility into marketing performance for everyone involved in the process, company management, and other departments. 

How do you create a marketing dashboard?

To build an effective marketing dashboard, establish the objective of your dashboard. Do you want a high-level overview of all your marketing efforts across all social media channels? Or a dive deep into the demographics of your Facebook Ads audience? Based on the marketing objective, determine what channels you want to monitor, as well as the metrics and/or KPIs you want to display. Pull data from all data sources and transform it (deduplicate, harmonize naming conventions, etc.) to prepare for analysis. Once you have all your data, visualize it. 

What software should you use to build a marketing dashboard?

The software you can use to build a marketing dashboard ranges from built-in data source analytics tools like Twitter or Google Analytics to data visualization tools like Looker or Tableau. It depends on the marketing objective and level of report granularity. To save time on setting up a dashboard and feeding it data, consider advanced marketing analytics solutions like Improvado that extract data from marketing and sales applications, prepare it for analysis, and load it to the designated destination.

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