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12 Best Marketing Dashboard Examples and Templates

In today’s world, marketers need to have a scientific approach and an almost artistic sensibility when it comes to data. A variety of marketing dashboards help to solve this by providing easy-to-read and visually appealing views of numerous key metrics and KPIs. By tracking these metrics on a continuous basis, marketers have the ability to act on their data and improve the performance of their campaigns, website, and more.

At Improvado, marketing dashboards are our bread and butter. We help marketers collect their data from multiple channels, and input everything into a single dashboard. All of your data gets updated in real-time so it's easy to analyze and create visualizations in minutes. Using a dashboard to centralize and report on your data could save you anywhere from 10-40 hours every week. Need our help? Schedule some time to chat with us for free.

What is the marketing dashboard?

A marketing dashboard displays key marketing metrics and KPIs in a visual way. This can exist in an excel spreadsheet or using a BI or visualization tool like Tableau, Looker, or Google Data Studio. Dashboards are designed to provide data to marketers and relevant stakeholders in a way that makes it easy to analyze and pull important insights. The goal is to have a near real-time view into how your marketing efforts are performing.

Your dashboard should include a variety of reports designed for monitoring data on a daily, weekly, or monthly basis, allowing you to make course corrections on your marketing efforts more quickly.

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Types of Marketing Dashboards

Marketing Performance Dashboard

Marketing Performance Dashboard by ChannelSight

A Marketing Performance Dashboard focuses on providing a high-level look at the overall conversion funnel, displaying the funnel, as well as other related metrics, to help marketers make informed decisions regarding conversions, revenue and the source of these conversions.

Each lead, website visit, and win is given a tangible value to allow marketers to gauge the success of campaigns. KPIs and metrics typically included on a marketing performance dashboard include return on marketing investment, goal completion rate, traffic sources, and purchase funnel.

Digital Marketing Dashboard

Digital Marketing Dashboard

A digital marketing dashboard can be used to track the performance of your business’s online marketing activities. This type of dashboard lets you monitor your campaigns and other digital marketing efforts in real-time, allowing you to make educated decisions about how to best allocate your marketing budget.

It’s crucial for digital marketers to track a variety of metrics across multiple channels, such as social media, advertising, email marketing, website, and lead generation. The dashboard focuses on lead generation data and displaying progress towards goals, displaying data for lead generation metrics and web analytics metrics.

SEO Analytics Dashboard 

SEO Dashboard

An SEO analytics dashboard can be thought of as a one-stop destination for all of your business’s web analytics data, providing a complete look of your SEO performance from multiple perspectives through a variety of metrics.

SEO is a core activity of any marketing team and marketers use numerous SEO KPIs and metrics to measure the performance of their efforts on their website for organic search results, tracking changes month-over-month. 

An SEO dashboard can help with determining website areas that need better optimization, top converting keywords, top-performing pages, and much more. The goal of SEO is to drive traffic to a website or particular web page through back-linking, internal linking, and keyword tracking among other ways. 

The metrics highlighted in this dashboard are obtained from analytics tools like Google Analytics and include a wide variety of insights valuable to marketers, such as number of keywords on Page 1, organic traffic vs. other traffic, page load speed, number of indexed pages, internal/external links, top landing pages, and much more.

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eCommerce Marketing Dashboard

eCommerce dashboard

This type of marketing dashboard provides a central location for data aggregation that impacts your company’s day-to-day activities, budget, and ultimately, decision making. What is tracked on an eCommerce marketing dashboard depends on what what exactly you’re aiming to do with data.

The eCommerce marketing dashboard displays the metrics and KPIs marketers dealing with eCommerce sites need to track on a continuous basis. Some of the metrics you can track with this type of marketing dashboard include cost per lead, web traffic sources, return on marketing investment (ROI), MRR, ARR, churn rate, retention, new subscribers, added to cart, sales by contact method, and goal completion rate.

Web Analytics Dashboard

Web Analytics Dashboard

A web analytics marketing dashboard tracks website performance in real-time, allowing you to track how your website is performing in regards to your marketing objectives by focusing on a high-level, but still in-depth view of your site’s performance across a number of different timeframes.

This dashboard lets you monitor website performance by tracking metrics such as online conversions, pageviews, and visitors. Web analytics can be used in several different contexts, including eCommerce, user experience, SEO, social media, and digital marketing, with each use-case bringing its own perspective to your website’s performance.

Top metrics tracked with a web analytics dashboard include bounce rate, page views, website visitors, pages viewed per sessions, referral traffic, unique and new visitors, and traffic sources among many other metrics and KPIs.

Social Media Dashboard

Social Media Dashboard

A social media marketing dashboard offers a view of the correlation between social performance and website performance, helping you measure the success of your various social media campaigns.

While social media marketing is one of today’s most important marketing channels, smart marketers know their social efforts should influence larger marketing objectives. Metrics and KPIs that are often tracked with this dashboard include social interactions, traffic sources, and goal completion rate.

AdWords Campaign Dashboard

AdWords Dashboard

The AdWords campaign marketing dashboard gives you the ability to closely track the ROI of Google Ads campaigns, as well as the KPIs and metrics that influence it. Tracking return on marketing investment is crucial to any successful AdWords campaign to ensure you’re spending the appropriate cost to acquire leads.

Monitoring keyword ranking, CPCs, audience targeting, bidding strategies, CTRs as well as impressions, can give your a deeper understanding of which topics and keywords your PPC strategy should focus on.

Email Marketing Dashboard

Email Marketing Dashboard

An email marketing dashboard highlights the key metrics that demonstrate the ROI and performance of your business’s email campaigns. Displaying metrics in real-time, you can continuously improve your campaigns.

Email marketing can be an effective means to engage your subscriber audience of prospects as well as customers. Focus on sharing meaningful, relevant, and engaging content. Taking a more data-centric approach to your email marketing by tracking key metrics associated with campaigns can help you determine what actually resonates with your target audience.

CMO Marketing Dashboard

CMO Marketing Dashboard

The CMO marketing dashboard offers an overview of all of your company’s marketing services, from lead generation and website performance to email marketing and social media. It’s designed to answer the important question of “how are we performing?" at a glance.

Metrics from several sources are woven together to provide a complete look at your marketing performance, allowing executives to check performance daily to make informed decisions about marketing campaigns.

Enterprise Marketing Dashboard

Enterprise Marketing Dashboard

This type of marketing dashboard gives executives and management an instant visual representation of important enterprise metrics and KPIs. The enterprise dashboard typically lets you track and monitor the performance of your enterprise across multiple departments and industries, allowing management to be aware of any issues in real-time and to remain agile.

Agency Command Center

Marketing Agecny Dashboard

An agency command center dashboard provides a birds-eye, accurate view of the performance of your agency. You can roll up and track all of your client performance in a single place, with no switching between platforms and accounts required.

With this dashboard, your agency can turn analytics into a true differentiator, enabling you to acquire more business by utilizing data to uncover impressive benchmarks that can be used in your sales pitch.

Online Marketing Dashboard

Online Marketing Dashboard

An online marketing dashboard is designed to provide marketers with a high-level overview of important marketing channels since online marketing spans across numerous channels. The channels highlighted in this dashboard include email marketing, social media, revenue generation, inbound lead generation, digital advertising, and website performance.

Conversion rates of leads are one of the most crucial metrics tracked by this type of marketing dashboard, showing how visitors to your website convert into leads, and then eventually into conversions or customers.

Need help building your marketing dashboard?

At Improvado, marketing dashboards are our bread and butter. We help marketers collect their data from multiple channels, and input everything into a single dashboard. All of your data gets updated in real-time so it's easy to analyze and create visualizations in minutes. Using a dashboard to centralize and report on your data could save you anywhere from 10-40 hours every week. Need our help? Schedule some time to chat with us for free.

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