Hailey Friedman
Co-Founder & CEO, Growth Marketing Pro
Former Head of Marketing at Improvado, now an outside contributor
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PerformanceEcommerce CRO in 2026: Agency vs. In-House vs. Tool Stack Decision Guide
Should you hire a $15k/mo CRO agency, build a $240k in-house team, or deploy a $200/mo tool stack? This guide shows which breaks even fastest for your traffic.
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PerformancePartner Marketing: The Ultimate Guide to Strategies & Examples 2026
Explore our complete 2026 guide to partner marketing. Learn about types, strategies, and real-world examples to build successful marketing partnerships, track performance with unified data, and maximize your ROI.
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PerformanceThe Ultimate Guide to Brand Measurement: Metrics, Models & Strategy
Master brand measurement with our complete guide. Learn to track key brand metrics, measure brand awareness, and prove your marketing's impact on business growth. Unify your data with Improvado.
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MarTechCustomer Driven Marketing Strategy: Complete Guide 2026
Discover how a customer driven marketing strategy boosts retention, enhances experience, and drives growth with data-driven insights in 2026.
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PerformanceYour Ultimate Guide to Creating a Marketing Budget That Drives Growth
Build a powerful marketing budget plan for 2026. This guide covers budget breakdown, allocation models, tracking tools, and free examples to maximize your marketing ROI and prove your impact.
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AnalyticsThe Complete Guide to Predictive Modeling
Explore predictive modeling, a statistical technique using machine learning to forecast future outcomes. Learn about key techniques, applications across industries, and current trends to gain data-driven insights.
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DashboardsDashboard Design: Best Practices & How-Tos 2026
Learn proven dashboard design principles for marketing analysts. Includes decision frameworks, anti-patterns, and 25+ implementation templates.
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PerformanceMarketing Reporting Software: 10 Best Solutions 2026
Compare 10 marketing reporting tools for 2026, with key features, pros, cons and pricing for each.
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PerformanceThe 11 Best Facebook Ads Report Templates to Try
The 11 Facebook Ads reporting templates below offer a great starting point for analyzing marketing campaigns.
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PerformanceFull-Funnel Attribution Best Practices for Marketing Analysts (2026)
Full-funnel attribution best practices for marketing analysts: implementation guides, failure modes, model selection, and organizational readiness checklists.
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Performance50 Best Marketing Agencies in Houston (2026 Rankings)
The 50 best marketing agencies in Houston, ranked for 2026 by verified client outcomes, pricing transparency, and contract red flags.
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PerformanceMarketing Analytics: The Ultimate Guide for 2026
Discover marketing analytics strategies, tools, and best practices to boost ROI and master data-driven campaigns in 2026 for lasting success.
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Performance10 Best Prescriptive Analytics Tools in 2026: Expert Comparison
Compare the top 10 prescriptive analytics tools for 2026. Expert analysis of optimization engines, constraint modeling, and automated decision capabilities.
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Analytics32 Best Marketing Dashboard Examples and Templates [2026]
Real marketing dashboard examples with screenshots and templates. See what works, what fails, and how to build dashboards stakeholders actually use.
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PerformanceBest Agency Management Software for Marketing Agencies in 2026
Compare the best agency management software for marketing agencies: project tracking, client management and performance reporting.
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PerformancePinterest Advertising: Step-by-Step Guide 2026
Discover how to master Pinterest ads in 2026 with our step-by-step guide, featuring top strategies, latest formats, and tips to boost your campaign ROI.
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PerformancePinterest Marketing: Complete Guide to Grow Your Business in 2026
Learn how to use Pinterest for business growth in 2026. Discover strategies, tools, and analytics tips to drive traffic, boost sales, and measure ROI.
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Performance11 Best Lead Management Software Solutions for 2026
Compare 11 top lead management platforms: Cal.com, HubSpot, Salesforce, Zoho CRM, and more. Updated 2026 pricing, features, and integration guides.
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PerformanceTop Data Analysis Software & Tools
Software and tools for data analysis help businesses to organize and collect data efficiently, identify patterns and provide meaningful insights.
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Performance9 Best WordStream Alternatives & Competitors in 2026
The best WordStream alternatives in 2026 include PPC.io, Optmyzr, Funnel.io, and Semrush.
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PerformanceWhat is a Data Pipeline? A Complete Guide to How They Work
A data pipeline automates moving data from source to destination. Learn the 6 stages, ETL vs. ELT, 4 pipeline types, and top tools for 2026.
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PerformanceMarkLogic Alternatives and Competitors in 2026: Database Selection Guide
Compare MarkLogic vs MongoDB, Neo4j, Cosmos DB, PostgreSQL & more. Database selection guide with TCO models, migration failures, technical audit checklists.
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PerformanceGrow vs Improvado: Grow Alternatives & Competitors 2026
Grow vs Improvado: Compare Grow alternatives and competitors for data integration, analytics, and marketing automation in 2026.
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PerformanceCyfe Alternatives: Top 6 BI Tools 2026
Cyfe alternatives: Compare the top 6 BI tools to visualize sales and marketing data for better business decisions in 2026.
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PerformanceTop Blendo Alternatives and Competitors in 2026: Migration Guide for Former Users
Blendo shut down in 2019 after RudderStack acquisition. Compare 6 proven alternatives for marketing data integration: pricing, features, migration paths.
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Analytics11 Best Data Analysis Tools for Marketing Analysts in 2026
Compare the top data analysis tools for marketing teams in 2026. Decision matrix, performance benchmarks, and TCO analysis for Power BI, Tableau, and more.
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PerformanceThe 12 Best API Integration Platforms in 2026
Compare top API integration platforms for marketing teams: pricing, migration costs, failure modes, and implementation timelines from Improvado to Workato.
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PerformanceWhat is Data Aggregation? Complete Guide to Process, Benefits & Tools 2026
Learn how data aggregation transforms raw data into actionable insights. This 2026 guide explains the data aggregation process, types, benefits, challenges, and the best tools for building unified, analytics-ready datasets across all your business systems.
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CompanyQuora and Improvado Partnership
Now you can connect your Quora Ads account to Improvado and start receiving important insights about your campaigns.
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CompanyImprovado Raises $8M to Automate Full-Stack Marketing Analytics Through 60 Silicon Valley Investors
Improvado team is announcing an $8M Super Seed round. We are grateful to the massive interest shown by some of the most prominent names in marketing
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PerformanceSupermetrics Alternative: Top 10 Competitors 2026
Improvado is the top Supermetrics alternative. Supermetrics only extracts and loads data.
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Performance32 Best Competitive Intelligence Companies & Tools in 2026
These 32 competitive intelligence companies will help you uncover your competitors' strategies and beat them at their own game.
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PerformanceLooker vs Tableau - How to Pick Which is Right for Your Business
In this post, we compared Looker vs. Tableau to help you find the right solution for your needs. Read on to learn their pricing, features, and differences.
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PerformanceSalesforce Marketing Cloud Intelligence Alternatives: Top 5 Platforms Compared (2026)
Compare Improvado, Adverity, TapClicks, Supermetrics & Funnel vs Salesforce Marketing Cloud Intelligence. TCO, migration costs & decision framework.
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Dashboards23 Best Data Visualization Tools for Marketing Analysts in 2026
Compare 23 data visualization tools ranked for marketing analysts: decision trees, TCO analysis, and failure cases, not just feature lists.
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PerformanceMarketing Agencies North Carolina: Best List for 2026
Marketing agencies in North Carolina: Discover the best digital, PR, and SEO agencies to help your business grow in 2026.
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PerformanceMarketing Agencies Boston: Top SEO, SMM & PR 2026
Discover the top digital marketing agency Boston for 2026. Learn how to choose the best SEO, SMM, and PR partner to boost your brand and drive results.
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PerformanceMarketing Agencies Ohio: Best List for 2026
Discover the top digital marketing companies in Ohio for 2026 to boost your business growth and success with expert marketing support.
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PerformanceMarketing Agencies Arizona: Best List for 2026
Compare the top digital marketing agencies in Phoenix and across Arizona for 2026, ranked by services, notable clients, pricing, and specialties.
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PerformanceMarketing Agencies Virginia: Best List for 2026
Discover top marketing agencies in Virginia for 2026 to boost your business growth with expert strategies and tailored solutions. Get the best fit today.
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PerformanceMarketing Agencies Atlanta: Best 25 for 2026
See the top 25 marketing agencies in Atlanta for 2026, compare SEO, advertising, digital, social, and PR firms to find the right partner for your business.
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PerformanceMarketing Agencies Chicago: Top SEO, SMM & PR 2026
Discover the top digital marketing agency Chicago in 2026. Compare SEO, SMM, and PR experts to boost your brand’s growth and choose the best fit for success.
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PerformanceMarketing Agencies Florida: Best List for 2026
Discover the top marketing agency options in Florida for 2026. Compare expert SEO, SMM, and PR services to boost your business growth effectively.
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PerformanceTop 49 Marketing Agencies in NYC (2026): Specializations & Selection Guide
Finding the best marketing agency in New York City (NYC) can be a boost to your marketing performance. The 49 agencies are split up into categories.
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PerformanceMarketing Optimization: The 2026 Playbook for Lower CAC and Higher ROAS
Marketing optimization is the systematic process of improving marketing efforts to achieve the best possible outcomes.
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PerformanceHow to Measure Marketing ROI: The Ultimate Calculation Guide
A complete framework for marketing ROI measurement, core formulas, essential KPIs, and channel-by-channel calculations, plus fixes for common data silos.
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PerformanceThe Best Marketing Agencies in Los Angeles: Top-52 LA Agencies
Here's our curated selection of Los Angeles' top marketing agencies, featuring both established industry leaders and boutique firms.
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CompanyImprovado.io Secures $3 Million Seed Round from the Biggest Names in MarTech
Improvado team is announcing the closing of a $3M Seed Round. We are grateful to the massive interest shown by some of the most prominent names in marketing.
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PerformanceMarketing Agencies San Francisco: Top 63 for 2026
Discover and compare the top 63 marketing agencies in San Francisco for 2026 to find expert SEO, advertising, and digital marketing solutions that drive growth.
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CompanyImprovado + Looker: Aggregate 40+ Cross-Channel Ad Platforms in One Block
Like Looker, Improvado believes in simplifying the data aggregation process so our customers can focus on quickly drawing insights from their advertising data.