New York Marketers!
When you have marketing needs that extend beyond your team, finding the right marketing agency can be a huge unlock. But in a city like Manhattan, the options are endless, which is both great and challenging.
Here at Improvado, we're experts at consolidating things into one place, primarily marketing data. But we’re also passionate about helping marketers out. That’s why we built you this comprehensive resource, consolidating all of the best marketing agencies in NYC into one place.
The agencies are split up into the following categories:
- Public relations
- Startup Marketing
- Digital marketing
- Content marketing & SEO
- Social media marketing
You may need to get the word out more about your company, and these PR agencies in New York City know how to make it happen. These three agencies can help you build your company’s brand image and raise awareness.
How They’re Different: PALIO, now part of GSW, aims to to ignite brands in bold and beautifully disruptive ways.
Noteworthy Quote: “Our stories are inspired by insight, executed with simple, surprising craft, and given life by the very people for whom they are created.”
Impressive Clients: Susan G. Komen Foundation, Listerine
Core Principles: Simplifying complex information. Embracing human imperfection. Understanding the insights that motivate behavior.
How They’re Different: Brand Connections is an independent media and marketing agency that specializes in “Making Marketing Easier for Marketers.”
Motto: Connecting the dots to reach the ever-changing world of consumers.
Key Services: Digital, Integrated, Events, Social Media, Lifestyle Sampling, Retail Activations
Impressive Clients: BiC, Juicy Juice, Nissan, Garnier
How They’re Different: Daggerwing focuses on helping its clients improve business results by changing customer and employee behavior.
Impressive Clients: Nissan, Mercedes-Benz, HP, Pepsico, Mastercard
Core Philosophy: A company’s pace of growth is tied to the speed of customer and employee behavior change.
Noteworthy Quote: “We help clients remove every barrier to customer and employee behavior change. The faster, the better.”
Startup Marketing Agencies
How They’re Different: For startup founders with a limited budget that want to get customers. Growth Marketing Pro offers a webinar that breaks down, step-by-step exactly how to get users. If you're still confused by the end, they offer a Growth Playbook that entrepreneurs and even some startup incubators swear by.
Philosophy: Marketing is not rocket science. You're smart enough to figure it out if you had all the time in the world. But you don't. You're busy building an awesome product.
What they offer: A Custom Growth Playbook-- "Don't waste time, energy or money. We'll tell you which channels and tactics to prioritize based on our experience growing startups from $0 to Millions."
Mantra: The safest way for startups to get customers.
These 20+ advertising agencies have worked with well-known brands like Amazon, Disney, Coca-Cola, Honda, and many others. With experience creating brilliant content that reaches millions throughout the world, these agency can provide the creative services to take your company to the next level.
How They’re Different: The Gate is an international full-service advertising agency that works with clients who market expensive, complicated, hard-to-explain products and services that require thoughtful analysis and scrutiny before purchase.
Mission: To help guide clients through the constant media flux, so that they better understand this new technology and how best to use it.
Noteworthy Quote: “Not to sound cavalier, but we can sum up our wealth of experience in four simple words: been there, done that.”
Motto: We Make Considered Purchases Worth Considering.
How They’re Different: Agency 212 is a marketing and advertising agency of passionate thinking, spirited ideas, and relentless problem-solving.
Motto: Don’t compete. Create your own category.
Impressive Clients: Cavit, Amazon, General Electric, Viking
Mission: Finding the unique voice that is inherent in every brand, we create work that is strategically correct, clever and artistic.
How They’re Different: Wishbone is a full-service pharmaceutical advertising agency that delivers GREAT strategy, creative, and service.
Key Services: Advertising, Brand Development, Design, Strategy
Impressive Clients: Pfizer, Novartis, CardioNet, Baxter, Genzyme
Noteworthy Quote: “Our non-bureaucratic structure allows senior people to work directly on our clients’ business. There is no bait-and-switch. Having senior people work on the business means greater efficiency… and better results.”
How They’re Different: Biolumina is an advertising agency for the healthcare industry.
Their Values: Open mind, brave heart, and ready hands.
Noteworthy Quote: “We carefully plan customer experiences, triangulating our customer insights and multichannel expertise with brand strategy to deliver truly connected brand experiences.”
Mission: To illuminate and cultivate the full potential of our brands by driving differentiation, raising recognition, conquering competition, and generating growth.
How They’re Different: Arcade Creative Group is the only advertising agency born out of a global music company.
Impressive Clients: Ford, Honda, Puma, Corona, Gain, Coca-Cola, Axe
Mantra: We don't just understand culture, we create it.
Noteworthy Quote: “Our unique music DNA gives us an organic understanding of consumers and unparalleled assets and global channels to reach them.”
How They’re Different: JWT INSIDE creates pioneering ideas in employer branding, employee communications and recruitment advertising
Noteworthy Testimonial: “Every day and every interaction JWT INSIDE showcases a level of excellence and care that is truly AMAZING.”
Their Values: Collaboration, courage, capability, and curiosity.
Mantra: Every great company has a great INSIDE story.
How They’re Different: True North is an insight-driven advertising agency for nonprofits and consumer brands.
Key Services: Creative, Media, Technology, Insights
Impressive Clients: ASPCA, Disney, Habitat for Humanity, Make-A-Wish, Citi
Mantra: Building brands. Driving action.
How They’re Different: The advertising agency provides “uncommon success” for global companies.
Motto: Delivering uncommon success since 1988.
Noteworthy Quote: “We thrive on the non-stop energy, heightened excellence and superior service that’s inherent to NYC.”
Key Disciplines: Strategy, Creative, Technology
How They’re Different: Marke Communications is a strategically-driven, creatively-inspired, and process-oriented advertising agency.
Mission: To deliver innovative thinking that’s creative, strategically based, responsibly implemented, and produces results.
Philosophy: Our client’s success is our success.
Core Principles: Listen, learn, innovate, and inspire.
How They’re Different: Droga5 is an advertising agency that prides itself on its fun, open and generous culture.
Words to Describe Them: Creatively Led, Strategically Driven, Systems Thinkers, Humanity Obsessed.
Core Principle: Brand Purpose
Impressive Clients: Mailchimp, Tourism Australia, Covergirl, Under Armour
How They’re Different: KWG is an independent advertising agency that focuses on claiming and leveraging their clients’ voices.
Mantra: We help you claim and leverage your voice.
Philosophy: It’s better to be true than to be trendy.
Noteworthy Quote: “Whether it’s integration, engagement or dialogue, we average more than 2.5x the voice per dollar than our competitors.”
How They’re Different: Neon is NYC’s fastest growing healthcare advertising agency.
Words to Describe Them: Vibrant. Driven. Nimble. Tenacious.
Notable Win: MM&M Awards Mid-Size Agency of the Year
Noteworthy Quote: “We're the wild kid in the back of the class thinking about how to change the world.”
How They’re Different: The global advertising agency helps its clients solve their biggest problems through big, organizing ideas built on core human truths.
Noteworthy Quote: “WE ARE A CHANGE AGENCY. One that believes in the power of creativity to have a transformational effect on companies, brands and communities.”
Impressive Clients: Intel, American Express, Marriott, Hallmark, Oscar Mayer, Subway
Mantra: It’s not creative unless it works.
How They’re Different: McCann New York is an advertising agency with a “Truth Well Told” strategy-based approach to marketing.
Impressive Clients: MGM Resorts, Microsoft, Lysol, Godiva, Chick-fil-A, Mastercard
Core Philosophy: Truth Well Told
Words to Describe Them: Passionate. Persistent. Inclusive. Inquisitive.
How They’re Different: Launchpad is focused on finding right solutions to unique marketing challenges, without any of the arrogance or agency agendas.
Core Principles: Teamwork, Use Empathy, Go Above and Beyond, Work with a Purpose, Have an Awesome Attitude
Impressive Clients: Conde Nast, PNC, American Red Cross, Nestle Waters
What Clients Have Said: “Launchpad steps beyond tactical execution to act as a true proactive partner.”
How They’re Different: "We’re on a mission to build the leading brands of 2020 with Behavior Change Marketing. We’re an Inspiring Action agency. That’s why we only incite more inspiring actions. And more empowering habits. And why we use our powers to ignite growth only in organizations that promote those kinds of behaviors."
Notable Win: Advertising Age Small Agency of the Year
Motto: Inspiring Action
Impressive Clients: Bronx Zoo, Salesforce.org, Weight Watchers, HelloFresh, Jackson Hewitt
How They’re Different: Bayard Advertising is a full-service recruitment marketing agency that specializes in Talent acquisition and employer branding.
Key Services: With an unwavering focus on client service, they specialize in Digital Strategy, Employer Branding, and Creative Execution.
Impressive Clients: Expedia, Hanesbrands, Inc., E. & J. Gallo Winery, Hospital Corporation of America.
Noteworthy Quote: “You could say that we specialize in optimizing everything, so to speak.”
How They’re Different: The Food Group blends food, culture and marketing expertise to deliver powerful integrated ideas.
Impressive Clients: Del Monte, Kraft Heinz, Florida Orange Juice, Tabasco, Dannon
Core Philosophy: “Put everything we love about life into our work and work at what we love, every single day. And what we love most is food.”
Words to Describe Them: Chefs, Artists, Visionaries, Dreamers
How They’re Different: BBDO is a worldwide marketing agency that works to change consumer behavior and tell a brand’s story across all mediums and channels.
Notable Wins: Global Network of the Year, Adweek and Most Effective Network of the Year, Global Effie Effectiveness Index
Impressive Clients: ExxonMobil, P&G, Guiness, Mountain Dew, GE, Pedigree, Lowe’s
Mission: To create great work that works great.
Digital Marketing Agencies
Does your business have the right digital marketing strategy? These 10+ New York City digital marketing agencies have experience with every channel in existence.
How They’re Different: The agency is a results-driven, digital marketing agency in NYC specializing in website design, mobile app development, and online marketing.
Core Philosophy: Great people and great results.
Impressive Clients: P&G, NFL, IBM, Martha Stewart, Walt Disney
Noteworthy Testimonial: “This is a quick, effective team that really cares for their clients success. Blue Fountain Media transformed our website into a vital part of our sales efforts, then tailored a search engine optimization campaign, which has doubled our traffic from a year ago.”
How They’re Different: Direct Agents is a digital marketing agency that innovates and specializes in customer acquisition solutions. They are also independently and minority-owned.
Impressive Clients: BBC, Food Network, Expedia, Samsung, Panasonic, Tommy Bahama
Mission: "Our mission is to be independent, entrepreneurial, and diverse. We strive for our work to be creative, innovative and transformative."
Words to Describe Them: Agile. Collaborative. Driven.
How They’re Different: iFuel is a 360° advertising and web development agency that combines fully developed creative capabilities with legit technical talent to see the whole picture.
Motto: Where Madison Avenue Meets Silicon Valley
Key Services: Branding, Design, Development, Ecommerce, Media, Experiential
Impressive Clients: Amazon, Cavit, Unilever, Lennar, Loews Hotels & Resorts
How They’re Different: Formerly known as CDMiConnect, the agency is a healthcare marketing agency that provides complete interactive, relationship marketing, and direct-to-patient solutions.
Noteworthy Quote: “We have an insatiable appetite for all things digi and data, and we use both to guide patients to better health.”
Notable Wins: 46 Awards in the last 2 years
Philosophy: We’ve found that putting the needs of patients first is not just what’s best for them—it’s what’s best for our clients and our agency too.
How They’re Different: The full-service marketing agency uses a data-driven approach to understanding, targeting, acquiring, cultivating and optimizing customer value for its clients.
Mantra: Turning complexity into opportunity.
Impressive Clients: The North Face, Vineyard Vines, Boys & Girls Club
Noteworthy Quote: “Consumers don't live by channels, they live by experiences.”
How They’re Different: Stein IAS is an integrated and global branding marketing agency that specializes in B2B marketing.
Motto: The Post-Modern B2B Marketing Agency
Their Values: Industrious, Relentlessly Curious, Generosity of Spirit, Considered Courage, Fun
Notable Wins: “Agency of the Year” five years by the Business Marketing Association and AdAge A-List of Agencies to Watch
How They’re Different: Vox Profero is a digital-centric advertising and marketing agency part of the Lowe Profero network, with a focus on the Hispanic and Latin American markets.
Impressive Clients: Vonage, PepsiCo, Macy’s, General Motors
Mission: To help clients create ideas and programs Latinos can belong to.
How They’re Different: Itrends is uniquely a digital marketing advertising agency.
Mantra: Master the art of expansion with digital marketing.
Noteworthy Quote: “Expect the re-invention of innovation at Itrends.”
Key Services: Strategy, Creative, Search, Social Media
How They’re Different: Heartbeat Ideas equips clients with a full arsenal of end-to-end services and exclusive Challenger tools.
Motto: The agency for challenger brands.
Noteworthy Quote: “Work that says ‘Hell yes,’ and the competition ‘Oh $#*!’”
Words to Describe Them: Insightful, courageous, and inventive.
How They’re Different: KBS believes in the power of invention and the exponential ROI that results from creating true marketing firsts.
Motto: KBS. Purpose Built.
Mission: To create human purpose in a tech-obsessed world.
Impressive Clients: American Express, Allstate, Boar’s Head, BMW
Content Marketing & SEO Agencies
You’ve probably heard it before, content is king. You want to make sure your business has valuable content that is optimized to rank on search engines, such as Google. These NYC content marketing agencies can you do so.
How They’re Different: BCU is a boutique creative agency that finds the sweet spot where a brand and culture connect.
Impressive Clients: Coca-Cola, Capital One, Samsung, Heineken, Ford, Vitamin Water
Core Principles: Building Brand Culture, Collaboration Above All, Anti-Precious, Hustlers Welcome
Words to Describe Them: Small. Smart. Collaborative.
How They’re Different: Merkley+Partners uses the sum of strategy+creative+media working seamlessly to develop solutions for its clients.
Impressive Clients: BiC, Florida Natural, Nutella, Mercedes-Benz
Mission: To push our industry-leading clients through the clutter, and shift perceptions
by way of powerful insights and creative thinking
Motto: #themerkleylife Yes, it’s a thing.
How They’re Different: Concept Farm unifies brands around a bold strategy and creates compelling content that engages consumers across all channels.
Core Philosophy: Cultivating brand passion
Impressive Clients: Aruba Tourism Authority, ESPN, Manhattan Mini Storage, Bowlmor, Margaritaville Orlando Resort, and Empire State Building
Notable Win: AdAge’s Small Agency of the Year, Northeast
How They’re Different: Going by the name of Manifest, the content marketing agency makes brands unmistakable.
Mantra: Be conspicuous. Be unmistakable. Be Manifest.
Impressive Clients: UPS, BMW, Ralph Lauren, Kohl’s, Motorola, The Ritz-Carlton
Key Services: Branded Content & Content Strategy, Content Publishing, Experience Design, Technology, Insights & Data Analytics
How They’re Different: Attention helps brands explore what’s new to inspire what’s next.
Core Principles: Honest, Fearless, Agile, Connected
Key Services: Strategy & Analytics, Content & Creative, Distribution & Amplification
Impressive Clients: American Express, BMW, DeWalt, Kayak, Spotify, McAlister’s
How They’re Different: Story Worldwide boasts that they are the original believers in brand storytelling, committed to predicting in-market success via their proprietary methodology called StoryScore.
Mantra: We make ambitious brands matter.
Impressive Clients: FX, Popsicle, Lexus, General Mills, SEI Financial services, Darigold and Ritani, Country Crock and Mary Kay
Core Philosophy: Authentic storymaking is the best and only way for brands to truly connect with their audience.
How They’re Different: UEG is a global marketing agency specializing in entertainment, lifestyle and sports.
Noteworthy Quote: “We create breakthrough marketing with the people, properties, and platforms that shape culture.”
Key Services: Content, Talent & Influencers, Brand Experience, Social, Communications, Rights & Partnerships
Impressive Clients: Doritos, The North Face, Michaels, Dove, Adobe
How They’re Different: Strawberry Frog has innovated the movement marketing model and has built some of the world's most iconic brands.
Motto: Welcome to the cultural movement firm.
Noteworthy Quote: “We do everything huge clients need and want, we just do it smarter than the traditional agency dinosaurs.”
Impressive Clients: Sabra, SunTrust, Jim Beam, Pampers, Heineken
How They’re Different: MKG creates experiences designed to show a brand’s human side.
Noteworthy Quote: “We create experiences where people can connect with brands the same way they connect with each other.”
Key Services: Strategy, Creative, Design, Production
Impressive Clients: Netflix, Absolut, Google, Delta, Barkbox, Audi
Social Media Marketing Agencies
Is your business social? You’re most likely mistaken if you believe your target audience isn’t using social media. With social media marketing, you can get up close and personal with your ideal audience in real time. These three agencies have social media at their core, and can help you grow your reach and increase engagement.
How They’re Different: Big Fuel is a digital marketing agency with social media expertise at its core.
Mission: To drive participation, build trust and grow brands.
Noteworthy Quote: “We think, create and measure at the speed of social.”
Impressive Clients: T-Mobile, Gatorade, Burger King, Best Buy
How They’re Different: W!T is a marketing agency that helps destinations thrive, creating a more connected and compassionate world through tourism.
Core Philosophy: “We believe in the POWER of TRAVEL.”
Noteworthy Quote: “Everything we do, we do to promote a more connected and compassionate world through tourism.”
Key Services: Strategic Consulting, Social Media, Representation, Marketing, Public Relations, and Branding
How They’re Different: Engine Shop is an experiential sports, entertainment and lifestyle marketing agency.
Key Services: Engagement Strategy, Social Amplification, Live Experiences, Original and Branded Content, Measurement and Analytics
Noteworthy Quote: “All of our work is measurable and intended to leave a lasting impression, garner data and generate positive social sentiment.”
Impressive Clients: Bud Light, Mercedes-Benz, ESPN, IKEA, HTC, Inc.
New York City is certainly a major hub for all kinds of marketing agencies that work with an array of different clients, showcasing their missions, and winning awards in their fields. With all of these creative agencies, you’re bound to find one that will meet what your business needs. Hopefully, this guide of the best marketing agencies in NYC will help you.