Quora and Improvado Partnership

October 20, 2025
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Here at Improvado, we are excited to announce our new partnership with Quora!

With our new Quora integration, you now have the ability to connect your Quora Ads account to Improvado and start receiving important insights about your campaigns.

Once you've integrated with Improvado, you'll be able to leverage following tools and features:


  • 150+ marketing integrations. Plus, the team will build out custom integrations on-demand.
  • Great for brands and ad agencies managing campaigns across multiple platforms.
  • Full support with your own dedicated customer success rep.
  • Integrations are deep and granular, so you can see data at the keyword or ad level.
  • Ability to create custom metrics and map data across platforms.
  • Aggregate all your marketing data into one place, in real time.
  • No developers needed.

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"Adding Improvado to our partner ecosystem gives our advertisers yet another way to access their Quora campaign data in the platform of their choice," says Brendan Weitz, Head of Partnerships at Quora.

“Improvado makes it easy to see our cross-channel reporting all in one place," says Brian Cooper, Senior Director of SEO at Open Moves. "For us, this includes campaigns we are running for multiple clients across Quora, Facebook Ads, Google and more.” Integrating your Quora Ads account with Improvado takes only a few clicks. After linking your account, you'll be able to start receiving insights almost immediately.

About Improvado

Improvado collects all your marketing data in one place. With over 150 integrations, including Quora Ads, you can pull data from every platform and send it to visualization tools like Tableau, Looker, Google Data Studio, Google Sheets, and more. Improvado reduces manual reporting time by 90% with live reporting and dashboards.

If you are interested in aggregating your marketing data with Improvado or would like a demo, schedule time to chat with us here.

About Quora

Over 300 million people come to Quora every month to ask questions and read helpful answers. The Quora audience is engaged and signals high intent based on the content they search for and engage with. Advertisers can reach these high-intent individuals by placing ads alongside relevant Quora questions and answers. Since launching in 2017, the Quora Ads platform has helped thousands of companies engage their prospects and customers to drive business outcomes.

If you are new to Quora Ads, you can get started at http://quora.com/business.

FAQ

What platforms does Improvado connect with?

Improvado connects with over 500 marketing and sales platforms, harmonizing data from all sources into a unified, analytics-ready format.

Which platforms does Improvado integrate with?

Improvado integrates with over 500 platforms, including Google Ad Manager and Meta, and harmonizes the data for reporting.

How does Improvado assist with campaign and ad decisions?

Improvado provides insights and alerts to inform campaign and ad decisions, but the final decisions are made by your team.

What ad data sources can Improvado connect with?

Improvado connects with over 500 ad and marketing platforms, such as Google, Meta, TikTok, LinkedIn, DSPs, and CRMs.

How long has Improvado been available in the market?

Improvado has been available in the market for years, consistently enhancing its features and integrations to serve enterprise and agency clients.

How does Improvado integrate with BI platforms for deeper analysis?

Improvado connects seamlessly to BI platforms such as Looker, Tableau, Power BI, and Google Looker Studio, providing harmonized datasets for advanced analysis.

What reporting and analytics capabilities does Improvado offer?

Improvado manages the full pipeline, including data extraction, transformation, harmonization, and reporting, enabling teams to focus on insights rather than data management.
⚡️ Pro tip

"While Improvado doesn't directly adjust audience settings, it supports audience expansion by providing the tools you need to analyze and refine performance across platforms:

1

Consistent UTMs: Larger audiences often span multiple platforms. Improvado ensures consistent UTM monitoring, enabling you to gather detailed performance data from Instagram, Facebook, LinkedIn, and beyond.

2

Cross-platform data integration: With larger audiences spread across platforms, consolidating performance metrics becomes essential. Improvado unifies this data and makes it easier to spot trends and opportunities.

3

Actionable insights: Improvado analyzes your campaigns, identifying the most effective combinations of audience, banner, message, offer, and landing page. These insights help you build high-performing, lead-generating combinations.

With Improvado, you can streamline audience testing, refine your messaging, and identify the combinations that generate the best results. Once you've found your "winning formula," you can scale confidently and repeat the process to discover new high-performing formulas."

VP of Product at Improvado
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