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Best agency management software for marketing agencies

If you’re trying to hold all the moving parts of a growing marketing agency together with various tools and in-house processes, it’s only a matter of time before it all comes crashing down.

Agency management software is your missing link. This software gathers all of your workflows and streamlines them using one interface. It just plain works. Digital marketing software brought in approximately $65.9 billion through mobile ads. 

In this article, I’m going to introduce you to some of the best agency management software (for marketing agencies and remote agencies) to help you seamlessly scale and take your marketing agency to the next level—and identify where you can save costs.

What is agency management software?

Agency management software is an all-in-one workflow management solution for agencies. It makes every aspect of running and managing an agency business easy, streamlined, and scalable.

Good software helps teams of any size work together to achieve their goals while managing their costs and time spent.

On the front end, reports should be easy to pull and interpret. Allowing management to analyze performance and find areas to save time and money going forward.

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1. Improvado

Great for: Automating client reports & dashboards

Improvado is a tool that helps agencies get all their data into one place with automated client dashboards and reports.

Who should use Improvado?

Great for marketing agencies, check out their Agency Commend Center for effortless agency reporting.

Since the platform is specifically focused on the marketing dilemma, it will connect to absolutely any marketing platform you need. Plus, the integrations run deep, pulling in granular data from the keyword and ad level, so that you can see the complete picture.

The platform is extremely simple and intuitive, so you won't need any developers to help you implement it or make changes.

The biggest benefit I see for improvado.io is that their customer service reps are included in every package and are highly attentive. They'll help you build out custom dashboards and integrations to ensure that you're visualizing your data in exactly the way you need it.

You can choose to view your data inside the improvado.io dashboard or you have the freedom to extract your data and download it, send it to a data warehouse, or visualize it in the BI tool of your choice, like Tableau or Looker.

Pros:

  • Full support with a customer service rep included
  • Marketing integrations are deep and granular, so you can see data at the keyword or ad level
  • Ability to create custom metrics and map data across platforms
  • Great for ad agencies managing campaigns for multiple clients or in-house marketers who manage campaigns across multiple platforms
  • Aggregate all your marketing data into one place, in real time.
  • Reduce manual reporting time by 90%.
  • No developers needed.
  • Plug and play
  • Completely customizable and will build out any custom integration

Cons:

  • Some of the more granular features can be a bit complicated, but support is great about walking users through them.
  • In order to get your dashboards and reports visualized in exactly the way you want, there may be some initial back and forth with your customer support rep.

Improvado Pricing:

Improvado does custom pricing for its platform. If you set up a call with them, they will assess your needs and share pricing details.

Improvado's pricing

Improvado Integrations

180+ Integrations, plus, they will build out custom integrations for any data source you need.

Special Offer

Request a demo now and get 1 month free.

2. GrowthBar

GrowthBar logo

Great for: SEO, Keyword Research, Market research / Spying on competitors

GrowthBar is the #1 SEO tool for growth marketers and agencies. GrowthBar is a simple chrome extension that gives you instant access to critical data points about any website and unlocks the growth channels and keywords that are working for them.  

Millions of keyword suggestions, backlinks, Google Ads and your competitor’s Facebook ads — all at your fingertips.

GrowthBar is a Google Chrome plugin that lives in the search engine results page (SERP), so you can get SEO insights for every website and keyword, all while you Google search.

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Key Features

For the complete list of GrowthBar features, refer to this page. GrowthBar allows you to unlock this data for any website:

  • Unlock the best performing keywords for SEO & PPC
  • Spy on your competitor’s Google Ads, Facebook/Instagram ads and top backlinks
  • Discover thousands of keywords to target along with Keyword Difficulty scores and competitor research.
  • Find search volume & CPCs by keyword
  • Identify the domain authority of any site
  • See the Organic Traffic and Traffic Value for any site

Pros 

  • Easily the best market research tool on the market. Helps you spy on the growth strategy that your competitors are using.
  • The Keyword Ranking Difficulty Checker is insanely helpful. Not all keywords are worth your time. Save yourself the hassle by looking up the “Ranking Difficulty” of your keyword before investing time & money (and blood, sweat & tears) creating content around it. GrowthBar will tell you, *clear as day*, whether or not you have a shot in hell at ranking for it.
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Look up your ranking difficulty for any keyword for free — click here to try GrowthBar now.

  • Easy to use. The data you need lives right on your Google search results page which is extremely convenient. No need to login to yet ANOTHER platform or toggle between tabs to get the info you need.
  • The “Top Keywords” feature allows you to see the best performing SEO keywords and PPC keywords for any site. 
  • Search for any keyword and unlock “Keyword Suggestions” to discover low-cost CPC alternatives.

Cons

  • Lacks advanced analytics

Pricing

  • Free trial available, then $29/mo 

Click here to get a free trial of GrowthBar


3. Mavenlink

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Great for: project management & team collaboration

Mavenlink provides a powerful suite of tools that’ll help an agency of any size streamline their processes.

The core features are:

  • Resource Management
  • Project Management
  • Team Collaboration
  • Project Accounting, and
  • Business Intelligence

One of the first things you notice when using Mavenlink is how well they use visuals and colors, such as charts, graphs, and large icons.

This makes it easy to navigate the software and interpret reports at a glance. Every aspect of their interface is easy to use.

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Pros

  • Extensive suite of tools that all work seamlessly together
  • Excellent use of visual charts and detailed reporting features
  • Is perfectly capable of handling huge teams and workloads

Cons

  • One of the more expensive agency management tools on the market
  • Steep learning curve on first use

Pricing

Plans start at $39 per month per user for their Professional Plan and $19 per month for 5 users on their Teams Plan. It’s not the least expensive tool on the market. But they do offer a free trial, so I recommend testing Mavenlink before committing to a plan.

4. Monday

Great for: project management & team collaboration

Monday is one of the most popular management tools utilized by agencies of all types and sizes. It doesn’t go as deep as some of the other management tools, but for what it lacks in advanced features, it makes up for by being incredibly easy to use and affordable.

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If you have a small to medium-sized agency looking for a solution to bring your entire team and workflow processes together where you can track time, progress, dependencies, set notifications, and more - you should take a trial on Monday.

Pros

  • Simple and intuitive to use for any number of users
  • Can build custom dashboards to layout your workflow how you want to see it
  • Track progress at a glance with clear visuals

Cons

  • Large agencies with complex need more than it can offer 

Pricing

Their Basic Plan is just $25 per month for 5 users with plans going all the way up to $188 per month to unlock all their features for unlimited users.

5. Scoro

Great for: project management & team collaboration

Scoro is a cloud-based management software that’s targeted at small to medium-sized businesses in marketing, advertising, and consulting sectors.

Everything is driven by the main control hub. From here, you can schedule and track workflows with your team, carry out customer relations, quote and bill for work, run reports, track KPIs, and loads more.

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They have a mobile app for iOS and Android too, so you can have all this data at your fingertips in real time. A nice feature that not every software can boast.


Pros

  • Designed with marketing and advertising agencies in mind
  • A beautifully designed interface that’s intuitive and easy to use
  • Mobile app so you can access data on the move

Cons

  • There is less expensive software that has the same tools

Pricing

After a free trial period, plans start at $26 per month, per user, with an onboarding fee of $899. Their highest plan is $61 per month, per user.

6. ProofHub

Great for: project management & team collaboration

ProofHub is essentially a step up from Monday. It comes in at a slightly higher price point and has some extra features to boot.

It feels more robust than Monday, and there are more tools to help integrate your clients into the workflow. You have complete control over who can see what data, all the way down to restricting IP addresses.

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It’s perfect for marketing agencies. There’s everything you’d possibly need to manage all your workflows while keeping internal and external people in the loop with real-time updates and clear communication.

Pros

  • You can add freelancers and other external contacts to projects
  • Loads of customization options to create your own look and feel
  • Simple, clean interface

Cons

  • Limited features on their Essential Plan
  • Not ideal for large agencies with complex workflow requirements

Pricing

ProofHub has two different pricing plans; Essential, which is $50 per month for 40 projects, and Ultimate Control which is $99 per month for unlimited projects and their complete suite of features.

7. AgencyHub

Great for: project management & team collaboration

When recommending the best agency management software, I have to take into account a few things, and the cost is one of them.

AgencyHub is by no means the most powerful or complete software out there. But it’s one of the few that is free to use, and the free to use plan will suit a small marketing agency.

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You and your team can see a single-page summary for each project you’re managing. You can set up notifications, assign tasks, bring your customers, partners, and vendors into one workflow, and more.

It’s a basic tool, but it’s robust and does everything well.

Pros

  • The free plan is enough for a small agency
  • You can bring external parties into a workflow
  • It’s great for keeping all members of your team up-to-date on project progress

Cons

  • There are limited features and I can see agencies outgrowing it
  • Limited support is available, which is to be expected if you’re on a free plan

Pricing

Their free plan allows up to 15 internal users and 50 MB of storage. Their paid plan costs $2,995 per year, unlocking 20 users, unlimited projects, and 100 GB of storage.

8. Brightpod

Great for: project management & team collaboration

Brightpod is a web-based management software for marketing agencies and other creative teams. Their focus was to create a software that’s bright, hence the name, and easy for teams of any size to use.

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The interface gives you an excellent overview of your projects in progress. You can keep up-to-date in real time, either through the main interface or their mobile app. There are loads of tracking features, some social media and blogging tools, and more.

Pros

  • Clean and clear interface that’s a joy to use
  • Long list of features ticking all the boxes for what you want from management software
  • Affordable pricing

Cons

  • If it’s within your budget there are very few cons worth mentioning

Pricing

Plans start at $29 per month for 5 users, topping out at $199 per month for unlimited users and access to all their features. There’s a 14-day free trial, so anyone on the fence can put Brightpod to the test.

9. Workamajig

Great for: project management & team collaboration

Workamajig is a cloud-based management software designed for marketing agencies, advertising teams, and other creative agencies.

Creating tasks, assigning them to the right people, notifying others when their input is needed, making sure projects are on time, and all other aspects of project management are easily managed and measured using Workamajig.

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They have a lot of features tailored to agencies. Such as lead qualifying, tracking communications with clients, and other CRM features. It’s easy to see how you could improve your ROI by leveraging some of the features built into this software.

Pros

  • Wide range of tools tailored for agencies of all sizes
  • Excellent reporting features
  • Phone and email support

Cons

  • Can be difficult for people not experienced in using similar software applications

Pricing

Workamajig’s pricing structure gets lower the more users you add to a plan. Their Entry Level plan is $50 per month for 5 users, Agencies $38 for 10 users, Mid-Sized Agencies $34 for 50 users, and their Larger Agencies plan is $32 per month for 100 users or more.

10. RoboHead

Great for: project management & team collaboration

RoboHead has been, “Designed specifically for in-house marketing and creative teams.” This software is an all-in-one solution that’ll help your team focus their time and energy on the important tasks at hand, and allow you to manage time and costs on the backend.

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This software has a good deal of bespoke options for internal and external use. Such as allowing each user to create their own custom dashboard and take control of their own metrics and reporting. As well as creating bespoke briefs for clients.

Pros

  • Helpful onboarding and training processes and 24/7 support available 365 days a year
  • RoboHead will create a customized demonstration based on your existing processes to show you how they can improve your workflow
  • Well-designed interface and interactive visuals

Cons

  • There are no set pricing plans

Pricing

RoboHead encourages taking a free trial, after which they will create a custom pricing plan based on your individual needs.

Looking for more information on growing your agency and the tools to do it? Visit our blog for the latest updates and tips!





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