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The Best Data Visualization Tools - Top 30 BI Software

Big data is only as useful as the insights and learnings we are able to visualize for our teams. Good thing data visualization tools are available to help us make sense of all the numbers in a beautiful way.


Companies use data visualization software to better sense of their business data. Using this Business Intelligence software, you can interact with the data, analyze it, present it, and more. It brings data to life. Tells a story in a visual way.

There are a wide array of data visualization tools out there to help you make your data more visual, with a range of features and uses. All you need to do is pick one that’s best for you, however, this can be a bit daunting with all of the options.

To help you in your search, we put together a list of the 32 best data visualization tool available.

While these data visualization tools are great for building charts and graphs that tell your company story, it can still be a tedious challenge to gather your data from various sources and send it all to your visualization or BI tool.

That's where tools like Improvado save the day. Improvado is a tool that helps marketers automatically link all data to their data visualization or BI tool. Click here to learn more.

In the meantime, here are your options for the best data visualization tools...

Looker

Looker is browser-based and offers a  unique modeling language. Operating 100% in-database, it capitalizes on the newest, fastest analytic databases to get real results, in real time. Looker makes it relatively easy to choose, customize, and create a variety of interactive visualizations, providing a variety of graphs and charts to choose from.

Pros:

  • Great customization
  • Very intuitive
  • Integrates with big data platform and databases.
  • Excellent customer support
  • Custom install options along with their hosted solutions.

Cons:

  • With simplicity comes lack of flexibility
  • Large dashboards can take awhile to load

Pricing:

Looker does their pricing based on custom business needs, so you will need to contact the company for a quote.

Video:

https://youtu.be/Np4FYh5S1_4

Tableau

Tableau helps people transform data into actionable insights that make an impact. Users can easily connect to data stored nearly anywhere, in nearly any format. The drag and drop feature help you create interactive dashboards with advanced visual analytics. With Tableau you can create charts, maps, graphs, and several other graphics. The company also gives users the option of installing the software on their own computer or cloud hosting the platform on Tableau’s server.

Pros:

  • Data can be organized and sorted to appear how you want
  • Access to files files using cloud and data warehouses
  • Versatile
  • Intuitive and user-friendly
  • Connects with a large number of data sources

Cons:

  • Sometimes large data files can take several minutes to load
  • Graphs are somewhat limited at times
  • The dashboard can be slow at times

Pricing:

Tableau offers two different sets of prices for its software. One set of prices for installing the software on-premise and another for the software hosted by Tableau.

Video:

https://youtu.be/Z5aujRuWtJo

Google Data Studio

Google has their own free data visualization program: Data Studio. Since it’s Google, all of their other properties can connect with Data Studio, as well as other data sources. If you already have any type of Google account, setup with Google Data Studio is very easy and quick. All you have to do to start out copy one of the templates they provide for you, and go from there.

Pros:

  • Ability to pull data from multiple sources
  • Clean, simple interface
  • Free to use
  • Simple charts are easy to build
  • New features are released regularly

Cons:

  • Some third-party connectors often 'disconnect' and the data shows as missing
  • There can be a learning curve with using data sources

Pricing:

There is no charge for Google Data Studio.

Video:

https://youtu.be/6FTUpceqWnc



Plotly

Make charts, presentations and dashboards with this flexible software in minutes from a simple spreadsheet. You can perform your analysis using JavaScript, Puthon, R, Matlab, Jupyter or Excel, and there are several options for importing data. The visualisation library and online chart creation tool lets you easily make great-looking graphics.

Pros:

  • Easy to use
  • Intuitive
  • Many options for importing data
  • Several modes of customization, such as fonts and graph styles

Cons:

  • Can sometimes get bogged down
  • Free version could be broader in terms of functionality

Pricing:

Video:

https://youtu.be/fCkHK9o1tkw

Datawrapper

Datawrapper is an innovative data visualization software developed for journalists, developers, and designers working in fast-paced newsrooms, but it can be used for non-news people as well. It requires zero coding and users can upload data to easily create and publish charts, graphs, and maps. Custom layouts let you integrate your visualizations perfectly on your site and access to local area maps are also available. The data visualization tool transforms numerical data from PDFs, Excel, Google Sheets, CSVs, and web sources to charts and graphs.

Pros:

  • Variety of charts and graphs to choose from
  • No code or design skills needed
  • Open source
  • Free option

Cons:

  • Data is stored on Datawrapper server with free plan
  • Can be complicated to store data on your server
  • Customization of fonts and colors can be difficult

Pricing:

Video:

https://youtu.be/kw_mfPtCDtI

Infogram

Infogram lets you link visualizations and infographics to real time big data. A simple 3-step process lets you choose among many templates, personalize them with additional visualizations like charts, map, images and even videos. More than 35 interactive charts and over 550 maps are offered to help you visualize data, including pie charts, bar graphs, column tables, and word clouds. There are also numerous design themes you can use or create a customized theme for your brand.

Pros:

  • Relatively easy to create basic interactive charts.
  • User-friendly
  • Great customer support
  • Can be embedded into a web page

Cons:

  • It can take a while to master some of the quirks.
  • Sometimes it can be a bit 'buggy' and the preview can take a while to refresh.
  • Free version could be more interactive and functional
  • Difficult integration with some databases

Pricing:

Infogram offers both monthly and annual billing. Users can save up to 24% with the annual option compared to the monthly.

Video:

https://youtu.be/nnoy8TxJSHo

FusionCharts

FusionCharts boasts that it’s the most comprehensive JavaScript charting library, featuring more than 90 different chars and over 900 maps. It integrates with other programs, such as jQuery, React, AngularJS, PHP, and ASP.NET as well. FusionCharts also supports JSON and XML data, and is able to export your charts in several different formats, including JPEG, PNG, PDF, and SVG.

Pros:

  • the breadth of the charts and the customization that is available
  • Variety of charts and customization options
  • Flexibility

Cons:

  • Customization can seem daunting
  • Some problems with responsiveness and speed
  • Can be a bit difficult to setup at first

Pricing:

Video:

https://youtu.be/XOogikleA78

RAWGraphs

RAW Graphs is an open source data visualization framework built with the goal of making the visual representation of complex data easy for everyone. It is supposedly “the missing link between spreadsheets and vector graphics”. You can create graphs using data from a simple comma-separated list, Google Docs, Excel, and more. You can export data visualization and use a RAW compatible designer to make it look even sharper, such as Adobe Illustrator, Inkscape, or Sketch.

Pros:

  • I love it, without a doubt I would choose RAW Graphs if I had to do it, the variety of its services and its way of pleasing the client has no comparison, I recommend it to the eyes closed.

Cons:

  • Most charts are for more obscure purposes. (No basic line graph.)
  • Will need a developer to bring in your own custom charts.

Pricing:

There is no charge for RAWGraphs.

Video:

https://youtu.be/2TtYlty-M5g

D3.js

D3.js is a JavaScript library for manipulating documents based on data, helping you bring data to life using HTML, SVG, and CSS. The open-source web app applies data-driven transformation to a webpage and allows for beautiful and fast visualizations. D3 allows you to bind arbitrary data to a Document Object Model (DOM), and then apply data-driven transformations to the document. For example, you can use D3 to generate an HTML table from an array of numbers, or use the same data to create an interactive SVG bar chart with smooth transitions and interaction.

Pros:

  • Open-source application
  • Large number of examples online

Cons:

  • No pre-built charts and only IE9+ is supported.
  • Can be tricky to figure out at first

Pricing:

There is no pricing information available for D3.js

Video:

https://youtu.be/n5NcCoa9dDU

Chartblocks

Chartblocks is an easy-to-use chart building and publishing tool that allows you to build charts from data by importing it from spreadsheets and databases. Charts are created under the hood in HTML5 by using the powerful JavaScript library D3.js and your visualizations will be responsive and compatible with any screen size and device. You can also be able to embed your charts in any web page and share it on Twitter and Facebook.

Pros:

  • Easy to upload data
  • Charts are well designed with a good number of options
  • Able to use the same data set to make multiple charts

Cons:

  • Amount of data you can upload is rather small
  • Only do a few charts at a time with free version
  • Export quality isn't the best on the free version

Pricing:

Chartblocks is free for a personal plan, with professional plans starting at $20 per month.

Video:

https://youtu.be/1HPm8flGb5w

Qlikview

Qlik with their Qlikview tool is possibly Tableau’s biggest competitor. In addition to its data visualization capabilities, Qlikview offers powerful business intelligence, analytics and enterprise reporting capabilities. It combines ETL, data storage, multi-dimensional analysis and the end-user interface in the same package. QlikView's point-and-click interface makes it easy for users to understand and use right away.

Pros:

  • Flexible chart design
  • Numerous charts and plenty of properties to configure the chart
  • Integrates with most data sources
  • Wide range of features

Cons:

  • Creating geographic mapping charts is fairly complex unless third-party add-ons are purchased
  • Data management could be more user friendly.
  • May have a bit of a learning curve for some people

Pricing:

QlikView offers a free Personal Edition of its platform.

Video:

https://youtu.be/sqILcEwlHSI

Flourish

Flourish offers a solid range of standard charts, with some extra animation on loading plus useful interactivity. There’s some excellent built-in color ranges, along with the option to create your own as well. Where Flourish really stands out is that it offers some charts you’re unlikely to find elsewhere that can be created so easily. The ability to sort and compare by different data points makes it a great visualisation and handy for analysis.

Pros:

  • Examples available to help beginners
  • Super easy to create interactive viz, including rotating globes, maps, etc

Cons:

  • Would be nice to have GIF exports of animated graphics for sharing
  • First you have to find your data

Pricing:

Video:

https://youtu.be/WsSZ49GOA58

Sisense

Sisense boasts that it is the only BI reporting software that lets any user easily transform data into stunning interactive reports. Its visualization capabilities offer a simple drag and drop interface which allow charts and more complex graphics, as well as interactive visualizations, to be easily created. You can connect directly to the relevant databases or apps, mash-up multiple data sources, & visualize data in dashboards or PDF reports.

Pros:

  • Excellent customer support
  • Bring together data from multiple data sources
  • Drag and drop dashboard
  • Wide range of widgets such as gauges, charts, and graphs

Cons:

  • Lacking some flexibility with dashboards
  • Sometimes images don’t look as good after exporting

Pricing:

Pricing for Sisense is done on a custom basis You will need to contact the company for a quote.

Video:

https://youtu.be/tof6FL05NlU

ClicData

ClicData allows you to transform data into information through powerful interactive dashboards. You can visualize performance, trends, forecasts, results, and more. ClicData provides users with the tools needed to clean up data and structure it an a more efficient and relevant manner.

Pros:

  • Plenty of customization options
  • Easy to use
  • Easy online sharing

Cons:

  • Could offer simple template-driven solutions
  • Some UX missing features like not showing specific labels that overlap others

Pricing:

Video:

https://youtu.be/WYBU0xWkf6Q

Google Charts

Google Charts runs on SVG and HTML5, aiming for Android, iOS and total cross-browser compatibility, including older versions of Internet Explorer. All of the charts you can create are interactive and you may be able zoom in on some of them. The site offers a fairly comprehensive gallery where you can find a variety of types of visualizations and interactions that you can use.

Pros:

  • High quality charts
  • Easy to use and customize.
  • Integration into other Google Drive products
  • Interactive charts

Cons:

  • Sometimes the charts have a hard time displaying small data points
  • Could be a bit of a learning curve for some people

Pricing:

There is no charge for Google Charts.

Video:

https://youtu.be/wgGGtOddQRA



HighCharts

Highcharts is a battle-tested SVG-based, multi-platform charting library that has been actively developed since 2009. Its JavaScript API integrates easily, and features robust documentation, advanced responsiveness and industry-leading accessibility support. You can add interactive, mobile-optimized charts to your web and mobile projects.  Charts are rendered in SVG and a VML fallback is available for older browsers. Highcharts is available for free for non-commercial projects or users can pay for a license if you’re interested in building a paid for application.

Pros:

  • Rich API, which is well documented
  • Lots of examples that you can play around.
  • Wide variety of charts including maps
  • Customization so developers can create nearly any type of visualization

Cons:

  • License is fairly expensive.
  • Extensive API can be confusing at first
  • Need to write code for anything beyond the basic templates

Pricing:

Highcharts is free for non-commercial use, but their pricing for a license varies depending on your needs. The Highcharts Suite starts at $1,445.

Video:

https://youtu.be/gs2DiGqI07o

Chart.js

Chart.js is better for smaller chart projects. It’s open source and small in size, supporting six different types of charts: bar, line, pie, radar, doughnut, and polar. You can also add or remove any of these 6 types to reduce your footprint. Chart.js uses HTML5 Canvas and ships with polyfills for IE6/7 support. Chart.js offers the ability to create simple charts quickly.

Pros:

  • Simple documentation
  • Intuitive and easy to learn
  • Open source
  • Light with low impact on page loading.

Cons:

  • Doesn’t offer much flexibility
  • Limited graph and customization options

Pricing:

There is no pricing information available for Chart.js.

Video:

https://youtu.be/sE08f4iuOhA

Leaflet

Leaflet leverages OpenStreetMap data and adds HTML5/CSS3 visualizations and interactivity on top to ensure everything is responsive and mobile ready. Its extensive plugin repository lets you add heatmaps , masks and animated markers. Leaflet is open source JavaScript library designed for creating interactive mobile-friendly maps and ships at only 33kb. This Javascript library can help you set a customizable map with a bit of coding. Leaflet also offers a massive list of plugins.

Pros:

  • Open source
  • Free
  • Mobile-friendly maps

Cons:

  • Some features may require some knowledge of coding
  • A bit of a learning curve

Pricing:

There is no charge for the open-source Leaflet tool.

Video:

https://youtu.be/SCAqyPfwzcU

Ember Charts

A charting library built with the Ember.js and d3.js frameworks, Ember Charts includes time series, bar, pie, and scatter charts which are easy to extend and modify. It is based on the Ember.js framework and uses D3.js.

Pros:

  • Elegant and easy to extend
  • Focus on best practices and interactivity

Cons:

  • Difficult to find customer reviews

Pricing:

There is no pricing information available for Ember Charts.

Video:

No video is available for Ember Charts.

Sigma JS

Sigma JS is a rendering engine specialized on drawing networks and graphs on web pages with a customizability that is unparalleled. It’s good for anyone looking for interactivity. The assortment of plugins is rather extensive and two formats for data are offered: GEXF and JSON. It renders on WebGL by default with an HTML5 Canvas fallback.

Pros:

  • Free to use
  • Interactive graphs

Cons:

  • Sigma.JS isn’t completely straightforward to use.
  • Can be a bit difficult to figure out at first.

Pricing:

There is no charge for Sigma.JS.

Video:

https://youtu.be/aMgxCUs1smg

NVD3

This project is an attempt to build reusable charts and chart components for d3.js without taking away the power that d3.js gives you. The goal of the project is to keep all your charts neat and customizable. NVD3 is developed by the front end engineers at Novus Partners and uses their insight in charting technology.

Pros:

  • Examples available
  • Ability to build reusable charts
  • Customizable charts

Cons:

  • Difficult to find customer reviews.

Pricing:

There is no charge for NVD3.

Video:

https://youtu.be/IPwe3LaZ4Eg

Polymaps

Polymaps is designed to visualize maps. It is a JavaScript library that uses SVG to represent geographical data from the country level down to a local street. You use CSS rules to style your visualization and data can be easily interpreted by Polymaps via the GeoJSON standard. All maps created with Polymaps can be made interactive.

Pros:

  • Free to use
  • Ability to create interactive maps

Cons:

  • Difficult to find customer reviews
  • Limited basically to maps

Pricing:

There is no charge for Polymaps.

Video:

https://youtu.be/P_zWZeVXqVc

Chartist.js

Chartist.js is the result of a desire to create a JavaScript charting library that’s above all of the rest. Leveraging Sass, the styles of the data visualization tool are fully customizable and boasts a responsive, DPI independent, and media query-based SVG output. Chartist.js can be easily integrated with WordPress, Ember, Meteor, React, and AngularJS through a variety of wrapper libraries.

Pros:

  • Lightweight and fast
  • Offers fully responsive charts

Cons:

  • Animations only work in modern browsers
  • Not quite as full features as others

Pricing:

There is no charge for Chartist.js.

Video:

https://youtu.be/1Js0TTX-lhg

Yellowfin

Yellowfin lets you to easily visualize and explore your data with advanced data visualization and Data Discovery capabilities. Just connect to any of your favorite data sources and start uncovering patterns, identifying trends and discovery insights. No coding is required to use Yellowfin, and the tool offers more than fifty chart types.

Pros:

  • Easy to setup and use
  • Dashboards are visually appealing
  • User friendly layout

Cons:

  • Doesn’t have a cloud option
  • May need to use code to customize colors

Pricing:

Video:

https://youtu.be/jAXGLzLF9vM

Visme

Visme lets you turn your data into engaging presentations, infographics, charts, widgets and videos. If you’re not happy with a stock template, you have the option to edit it, and there are a plenty of templates to choose from. You also have the ability to make your graphics interactive by adding buttons and links, and they can be turned into files and published online.

Pros:

  • I love how EASY it is to do almost anything!
  • I use it almost everyday for website graphics, emails, print.
  • I used to jump around from program to program but now I do a majority of my design work in Visme.
  • Intuitive
  • I love how EASY it is to do almost anything!
  • I use it almost everyday for website graphics, emails, print.
  • I used to jump around from program to program but now I do a majority of my design work in Visme.

Cons:

  • Doesn't allow you to copy and paste things into visme from another tool or document. Would be nice if some of the tools on the toolbar were labeled, it's odd to locate the duplicate and delete button because it's not in a easily accessible place. Wish the PowerPoint presentation templates came in a size other than widescreen.
  • The design software is a bit clunky on the zooming in/out and the use of layers, fine-tuning, and other options. Also, I have all of my projects visible on the main page and it can be hard to find what I'm looking for. I'd like the option to hide all of my designs in a folder once I've finished with them.
  • anted a lot more customization and control, which is difficult in Visme.

Pricing:

Video:

https://youtu.be/fxAroxawE0U

Zoho Reports

Zoho Reports is an online reporting and business intelligence tool that helps you get new insights from your business data. It allows you to easily create and share powerful, ad hoc reports in minutes, with no IT help. Data can be imported from applications and databases, even behind firewalls.

Pros:

  • Variety of pre-defined common reports are readily available for new users.
  • New reports can be created with little extra effort
  • Space quota availability is good enough for bigger database
  • Easy to use and can create quite sophisticated reports

Cons:

  • Number of users is limited for various slabs
  • Limitation on number of email addresses while scheduling reports is restricted which makes report sharing cumbersome with larger groups

Pricing:

Free for two users. Pricing starts at around $25 per month for paid plans. Zoho also offers a 15-day free trial.

Video:

https://youtu.be/J-Yqmi-GkEI

Visually

Visually is primary a visual content tool, however, do also offer a decent data visualization service with an impressive portfolio. Their powerful collaboration platform streamlines the design process, puts you in close communication with your creative team, and delivers your data visualization in a short time. Visually also offers their distribution network for showcasing your project once it’s completed.

Pros:

  • Dashboard is very user-friendly.
  • Keep track project assets, communications and reviews.
  • Can invite others to collaborate.

Cons:

  • The milestones for some animation projects sometimes aren't accurate
  • Can’t do the visualization yourself

Pricing:

You will need to contact the company for a quote.

Video:

https://youtu.be/AiVKfNeRbPQ

n3-charts

n3-charts is a good choice for people who love AngularJS. Built using D3.js, the tool brings data to life through interactive, simple charts. The program is designed for AngularJS developers wanting elegant, minimal, and easy chart visualizations for smaller projects.

Pros:

  • SVG powered and crafted with a great attention to detail
  • Well tested
  • Plenty of examples to help get you started.

Cons:

  • n3-charts is built on top of Angular, making it only suitable for those who want to add charts to their Angular application.

Pricing:

There is no pricing information available for n3-charts.

Video:

There is no video available for n3-charts.

Processing.js

Processing.js is a JavaScript library that uses the Processing visual programming language. It is web-oriented and lets you bring the power of Processing to create data visualizations for your web pages. Processing.js requires an HTML5-compatible browser to work.

Pros:

  • Free to use
  • Strong JavaScript library

Cons:

  • Requires HTML5-compatible browsers
  • Has a bit of a learning curve

Pricing:

There is no charge for Processing.js.

Video:

https://youtu.be/dLhygGLJR_c



Inzata

Inzata is a data analytics and visualization platform for integrating, exploring, and analyzing data of any kind, from any source, at a massive scale. Powerful AI-assisted data modeling and a patented analytics engine help users quickly load, blend, and model raw and unstructured data into powerful enterprise data models, actionable real-time analytics, and engaging visualizations.

Pros:

  • Offers a wide variety of reports
  • Great customer service

Cons:

  • Bit of a learning curve for some users. Can be difficult for people without any IT knowledge to create and filter the data they are trying to see.

Pricing:

There is no pricing information available for Inzata.

Video:

https://youtu.be/IuowDpL1p_E

Conclusion

Make your data come alive and say goodbye to boring numbers with these 32 best visualization tools. Hopefully this list has helped you at least narrow down your choices.