Improvado is the top Supermetrics alternative, a complete marketing analytics platform. Supermetrics only extracts and loads data.
Prices and plan limits on this page were checked against each vendor's pricing page on 27 October 2026 wherever the vendor publishes them.
Understand your data volume and source needs before choosing a tool to avoid unexpected costs.
- Improvado
- Funnel.io
- Adverity
- Power My Analytics
- Fivetran
- Stitch
- Whatagraph
- Windsor.ai
- Two Minute Reports
- Supermetrics Free Alternatives
1. Improvado: The Best Overall Supermetrics Alternative
Improvado is the top Supermetrics alternative. It is a complete marketing analytics platform, not just a data integration tool. It is designed for mid-sized to enterprise businesses and agencies that need a scalable, reliable source of truth for their marketing performance.
Improvado automates the entire data pipeline with an ETL engine and provides a number of features that simplify further analysis of the data.
It means that, unlike Supermetrics, Improvado supports the whole data pipeline process and automates every step of the marketing reporting process:
- Improvado pulls data from 1,400+ data sources, whether a paid ads platform, customer relationship management (CRM) system, email marketing, marketing automation, sales, or any other marketing tool. Improvado offers pre-built and custom data extraction templates to further simplify the process.
- Once the data is aggregated, Improvado applies data transformations to organize complex data to suit your BI and analytics requirements.
- Then, Improvado pushes high-quality, dashboard-ready data to a destination of your choice, such as Power BI, Redash, Tableau, Google BigQuery, ClickHouse, and others.
Improvado Pricing
Improvado publishes four plans: MCP Only at $100 a month, Starter from $20,000 a year, Growth from $41,700 a year, and Enterprise through sales. Price follows your plan and data volume.
Unlike Supermetrics, Starter and higher plans include all connectors and destinations.
Improvado Integrations
Improvado offers additional data extraction options like flat-file ingestion, raw data extraction through email, spreadsheet, and Amazon S3.
Improvado supports 84 Facebook report types, such as Device Campaign, Campaign Country Month Reach, Custom Conversions With Breakdowns, Geo Ad Groups, and more. In total, Improvado can pull up to 4,700 Facebook Ads, pages, and groups metrics and dimensions.
Feature-by-Feature: Supermetrics vs. Improvado
| Aspect | Supermetrics | Improvado |
|---|---|---|
| Core Function | Data Connector (Extract-Load) | End-to-End Data Platform (ETL) |
| Data Transformation | Centers on extracting and loading data. Check how much cleaning, blending, and normalizing its current products cover for your needs | Advanced no-code engine, AI mapping, pre-built models |
| Integrations | Connectors to ad platforms, analytics tools, and CRMs | 1,400+ (with rapid custom development) |
| Data Quality | User-reported issues with reliability and double-counting | Automated checks for quality and compliance |
| Data Storage | Bring Your Own (BYO) | Managed data warehouse included. |
| Support | Standard support | Dedicated success manager |
| Best For | Small teams, freelancers, basic single-source reporting | Growing businesses, enterprises, and agencies needing scalable, reliable analytics |
Is Improvado the right fit for your team?
Choose Improvado if: you manage 20+ data sources or high-volume accounts (agencies, enterprise brands), need governed transformations and compliance (SOC 2, GDPR, HIPAA), or want AI-driven analytics on top of centralized marketing data - and have an enterprise budget to match (Starter starts at $20,000 a year).
Stay with a lighter tool if: your budget is under $20K/year, you have fewer than ~10 sources, or you only need spreadsheet exports - Supermetrics and similar plug-and-play connectors will serve you better and cheaper. Booking a call makes sense once data volume, governance, or reporting complexity has outgrown them.
2. Funnel.io: A Strong Contender for Data Collection
| Detail | Funnel.io |
|---|---|
| Best for | Small businesses and mid-market companies with a small set of cross-channel needs |
| Connectors | 600+ connectors (672 listed, 117 on Starter and 579 on Business) |
| Starter plan | From $300 per month (€280 in Europe), billed annually |
| Business plan | From $600 per month (€560 in Europe), billed annually |
| Free trial | 30 days, no card required |
| Approach | No-code, with a central Data Hub that standardizes incoming data |
Plans, trial, and connector count from Funnel's pricing page, checked 27 October 2026.
Funnel.io is another popular Supermetrics alternative, a no-code solution that focuses on collecting and organizing marketing data.
Funnel lists more than 600 connectors, allowing users to collect data from various marketing platforms into a centralized Data Hub. The platform's Data Hub standardizes incoming data, applying mapping and transformation rules to ensure consistency across different channels. Users can customize data fields, merge datasets, and create calculated metrics without coding.
Who Should Use Funnel.io
Small businesses and mid-market companies with a small set of cross-channel needs.
Funnel.io is a no-code solution, which means the tool is accessible to marketing teams with zero technical expertise and resources. The company itself mentions three major client profiles of the product:
- Marketing agencies striving to shorten client reporting.
- eCommerce aiming to analyze what marketing efforts have the biggest impact on sales.
- B2B brands that want to aggregate data on offline and online marketing campaigns and analyze their performance.
Choosing Funnel.io over Supermetrics, a company will still have to do its fair share of manual work and require additional IT resources to normalize data and prepare it for reporting, confirm with the vendor.
Funnel.io Pricing
Funnel.io offers three plans: Starter (from $300 per month, or €280 in Europe, billed annually), Business (from $600 per month, or €560 in Europe, billed annually), and Enterprise (custom pricing).
Funnel.io also uses flexpoints, which its pricing page describes as purchased capacity. Connectors, connected accounts and destinations each use some of it (for example 50 flexpoints for a connector and 5 for an account). You can reallocate the capacity as your setup changes, such as pausing one connector to free room for another. Funnel says the cost does not change with data volume and only rises if you buy more flexpoints.
Funnel.io Integrations
Funnel.io lists 672 connectors, 117 of them on Starter and 579 on Business. Funnel splits them into core connectors, included on every plan, and custom connectors built on request, which are available only on higher-tier plans. Check which tier your sources need before you commit.
3. Adverity: Integrated Data Platform
| Detail | Adverity |
|---|---|
| Pricing | A fully customized quote for each client, with no rigid pricing plans |
| Connectors | Describes its library as one of the largest data connector libraries on the market |
| Transformations | Data mapping and data harmonization |
| Insights | An ML-powered insights tool, plus pre-built dashboards and customizable reports |
| Best for | Small and mid-sized businesses with SQL and Python knowledge |
Pricing and connector wording from Adverity's website, checked 27 October 2026.
Adverity is a data analytics platform. Its core functionality includes:
- Automated data aggregation from one of the largest data connector libraries on the market.
- Advanced data transformations, including data mapping and data harmonization features.
- Loading of the data to data visualization and BI tools or data warehouses.
- An ML-powered insights tool (machine learning).
- Pre-built dashboards and customizable reports.
Who Should Use Adverity
Small and mid-sized businesses with SQL (Structured Query Language) and Python knowledge and the time to overcome a steep learning curve.
Adverity Pricing
Adverity does not publish prices. Its pricing page says it does not stick to rigid pricing plans and instead provides a fully customized quote for every client.
Adverity Integrations
Adverity describes its connector library as one of the largest on the market. But considering the large number of data sources, Adverity provides low data granularity. The tool supports a smaller number of metrics and dimensions than its competitors, which may prevent you from digging deep into the channel's performance or require you to do some manual data pulling, confirm with the vendor.
4. Power My Analytics
Power My Analytics is a data aggregation and integration solution that, much like Supermetrics, doesn't go beyond automating data collection. Power My Analytics offers 80+ connectors, mostly to social media networks, ad platforms, and eCommerce tools. Similar to other Supermetrics alternatives, it also provides alternative data extraction options like File Transfer Protocol (FTP) and SQL servers and flat-file feed.
| Plan | Price | What it offers |
|---|---|---|
| Sample Data | Free forever | Unlimited sample data, 80+ connectors |
| Business | $41.63 per month, billed annually | Includes 5 sources |
| Grow | $83.29 per month, billed annually | Includes unlimited sources |
| Pro | $166.63 per month, billed annually | Includes unlimited sources |
| Custom | Custom pricing | Quoted per customer |
Prices from Power My Analytics' pricing page, checked 27 October 2026.
Power My Analytics does not list data normalization and transformation functionality, confirm with the vendor. Customers can't blend their data, build custom metrics and tables, or run calculations before pushing their data to a data visualization solution. This limits advanced and cross-channel marketing reporting capabilities.
Who Should Use Power My Analytics
Small businesses, small marketing agencies, and freelancers relying on Looker Studio (now Data Studio) and Excel/Google Sheets marketing reports.
Power My Analytics Pricing
Power My Analytics offers a free Sample Data plan and three paid plans, all with 80+ connectors, plus a Custom plan:
- Business, $41.63 per month billed annually, includes 5 sources.
- Grow, $83.29 per month billed annually, includes unlimited sources.
- Pro, $166.63 per month billed annually, includes unlimited sources.
- Custom, with custom pricing.
Be aware of "vendor lock", a situation when all your data is locked into a vendor and can't be transferred to any third-party solution. It can make your team dependent on the tool and vulnerable to any changes.
Power My Analytics Integrations
Power My Analytics provides 80+ connectors to marketing data sources, including popular platforms like Google Analytics, HubSpot, AdRoll, LinkedIn Ads, MailChimp, and others. The company doesn't specify if there is any framework in place to get a custom connector added to your account.
5. Fivetran: A Developer-Focused Alternative
| Detail | Fivetran |
|---|---|
| Connectors | 700+ fully managed connectors |
| Plans | Free, Standard, Enterprise, and Business Critical |
| Pricing model | Usage-based, measured in monthly active rows |
| Transformations | dbt Core scheduled in Fivetran or in code, plus Quickstart data models in beta |
| Best for | Data engineers, data analysts, and tech-savvy teams with SQL knowledge |
Plans, pricing model, and connector count from Fivetran's pricing page, checked 27 October 2026.
Fivetran is an automated data movement platform that is more tech-heavy than other Supermetrics alternatives on the list. The platform is powered by an Extract, Transform, Load (ETL) solution that helps businesses extract data from 700+ fully managed connectors, apply transformation rules, and load their data to a desired destination.
Fivetran offers advanced, in-destination transformation features, including integrated scheduling, triggered transformations, version control, and more. Customers can choose between Transformations for dbt Core scheduled in Fivetran or in Code and Quickstart data models available in beta to apply pre-built data models without creating a dbt project. All transformation options require engineering resources and strong SQL knowledge.
Who Should Use Fivetran
Data engineers, data analysts, and tech-savvy teams with strong engineering and SQL knowledge.
Fivetran isn't a marketing-specific solution. The platform appeals to data engineers, operators, and analysts in various departments and industries.
The platform has a steep learning curve and requires a knowledge of dbt (Data Build Tool, an open-source SQL transformation framework) to run data transformations and implement the downstream dependencies. Otherwise, the ETL processes take a lot of manual effort and become error-prone.
Fivetran Pricing
Fivetran features four pricing plans without disclosing flat prices: Free, Standard, Enterprise, and Business Critical.
Overall, the tool is rolling on a monthly active row-based pricing model, meaning it fully depends on the number of rows inserted, updated, or deleted. For companies syncing data from high-volume sources like Google Search or Google Ads, the pricing can get steep really quickly. It also makes it difficult to forecast the marketing budget.
Fivetran Integrations
Fivetran provides 700+ fully managed connectors. The tool also supports other data extraction methods, including flat-file feed, cloud storage, and email. Customers can also write code to create custom connectors or get access to Fivetran's Representational State Transfer (REST) API.
6. Stitch: Simple, Open-Source Extract, Load, Transform (ELT)
| Detail | Stitch |
|---|---|
| Best for | Data analysts in small and mid-market companies with lower data volumes |
| Starting price | $100 per month on the Standard plan |
| Free trial | 14 days, no credit card required |
| Compliance | SOC 2 Type II and ISO 27001 on all plans |
| Transformations | Advanced transformations need Talend, its parent platform |
Plans and trial from Stitch's pricing page (US pricing only), checked 27 October 2026.
Stitch, also known as Stitch Data, is an automated cloud data platform that helps companies move their data to a designated warehouse for further analysis and processing. The platform provides a high level of control over the data pipeline with its orchestration features, including data replication frequency customization, logging and monitoring, API key management, configurable webhooks, and more. These features help tech-savvy teams to customize every step of the data extraction and loading process but, at the same time, can overcomplicate the process for others.
As stated in the documentation, Stitch doesn't support user-defined data transformations. Advanced data transformation capabilities can only be accessed by signing up on Talend, Stitch Data's "parent platform". Stitch originally advertised itself as "ETL minus the T."
Who Should Use Stitch
Data analysts in small- and mid-market companies, processing lower volumes of data and with a small set of data transformation needs.
Stitch is most suitable for data analysts, data engineers, and business intelligence professionals looking for a tool to manage their data integration tasks.
Stitch Pricing
Stitch offers three pricing plans: Standard (starting at $100 monthly), Advanced ($1,500 monthly), and Premium ($3,000 monthly). Advanced and Premium plans are billed annually. All plans are row-based and open access to a different number of sources, destinations, users, and features.
The entry-level Standard plan starts at $100 per month, accommodating up to 5 million rows, and can scale up to 300 million rows per month. The Advanced and Premium plans provide higher data volume limits, additional destinations, enhanced features, and Health Insurance Portability and Accountability Act (HIPAA) compliance options. All plans include a 14-day free trial.
Stitch Integrations
The platform aggregates data from 140+ sources, including Salesforce, Facebook Ads, Google Campaign Manager, and other popular marketing and sales platforms. Stitch also makes provisions for pushing data from custom sources, using Import API or building your own connectors with the Singer framework.
Import API acts as a reception point for arbitrary data sent as JavaScript Object Notation (JSON) files, which is then processed and sent to the designated destination. The Singer framework is an open-source solution that allows you to build your own taps, or connectors. Both methods are highly technical and require coding expertise.
7. Whatagraph
The last tool on this list of Supermetrics alternatives is Whatagraph. It's a reporting tool designed for marketing agencies and marketing teams in small businesses.
from €699
Max
Per month, billed annually, unlimited users
Custom
Prime
Billed annually, unlimited users
Prices from Whatagraph's pricing page, checked 27 October 2026.
Whatagraph pulls data through native integrations and provides users with dashboard templates and drag-and-drop widgets, custom metrics and formulas to build a dashboard. Marketing agencies can customize their clients' reports with a white labeling solution and reflect their brand identity while sending dashboards.
The tool is straightforward and easy to use, but that is achieved through a lack of advanced features and use cases.
Who Should Use Whatagraph
Small businesses and small-scale marketing agencies that don't use third-party business intelligence and analytics tools.
Whatagraph is a good starting point for companies getting into marketing analytics and reporting. The tool doesn't require technical or coding experience to build a report, perform report segmentation and customization, and set up automated sharing.
Whatagraph can move data to BigQuery and visualize data in Data Studio. Whatagraph doesn't offer professional services for clients with unique needs, confirm with the vendor. However, users get access to a dedicated account manager to help them through platform-related challenges.
Whatagraph Pricing
Whatagraph runs on a two-tier pricing model, and both tiers include unlimited users:
- Max, from €699 per month, billed annually.
- Prime, with custom pricing, billed annually, which adds premium Explore integrations.
Whatagraph Integrations
Whatagraph offers native integrations covering a range of basic marketing tools. The platform lacks sales data source connectors, which makes it difficult to map the whole customer journey, from ad click to check amount, confirm with the vendor. Whatagraph also offers the Whatagraph Public API for technically-skilled users, which allows you to push data from external platforms. However, this is a paid add-on feature.
Other Notable Supermetrics Competitors to Consider
8. Windsor.ai
Windsor.ai is a partial Supermetrics alternative for certain use cases. While it does provide integrations with major ad platforms and CRMs, its core strength lies in multi-touch attribution modeling, rather than broad marketing data management.
| Aspect | Windsor.ai | Improvado |
|---|---|---|
| Platform | Windsor.ai is not designed as an end-to-end marketing data platform | End-to-End Data Platform (ETL) |
| Transformation | It does not offer advanced transformation | Advanced no-code engine, AI mapping, pre-built models |
| Integrations | Basic data integrations and attribution modeling | Improvado pulls data from 1,400+ data sources |
However, unlike full-stack Supermetrics alternatives, Windsor.ai is not designed as an end-to-end marketing data platform. It provides basic data integrations and attribution modeling, but it does not offer advanced transformation, data governance, or marketing-specific data modeling at scale, confirm with the vendor.
9. Two Minute Reports
Two Minute Reports is a lightweight, budget-friendly reporting tool built primarily for Google Sheets and Data Studio. The platform offers connectors to common advertising and analytics sources such as Google Ads, Facebook Ads, Google Analytics, and a handful of social platforms.
However, Two Minute Reports remains a connector-only tool, with no support for enterprise-level data operations, confirm with the vendor.
10. Supermetrics Free Alternatives
For those on a tight budget, there are free options. You can use native connectors within platforms like Data Studio or Power BI. For example, you can connect Google Ads to Data Studio for free. However, this approach requires managing each connection separately and offers no cross-channel blending capabilities.
How to Choose the Right Supermetrics Alternative
Choosing the right platform depends on your team's size, technical skills, and long-term goals.
| If you need | Pick |
|---|---|
| If marketers need to build their own reports | A user-friendly platform with no-code transformation |
| If you have dedicated data engineers | Fivetran could be a good fit |
| For basic, single-source reports | A simple connector like Power My Analytics might suffice |
| To blend data from multiple platforms | A platform with strong transformation capabilities |
| To implement complex attribution models | A dedicated platform like Windsor.ai |
Who Will Use the Tool
- Marketing team: If marketers need to build their own reports, choose a user-friendly platform with no-code transformation.
- Data team: If you have dedicated data engineers, Fivetran could be a good fit, as they can manage the technical complexity.
Your End Goal
- Simple dashboards: For basic, single-source reports, a simple connector like Power My Analytics might suffice.
- Cross-channel analysis: To blend data from multiple platforms, you need a platform with strong transformation capabilities.
- Advanced attribution: To implement complex attribution models, you need a dedicated platform like Windsor.ai.
Summary
Related reading: BigQuery Competitors: 8 Best Alternatives in 2026, Claravine Alternatives: Top Data Governance Tools 2026 | Improvado, Cloud Elements Competitors: 7 Alternatives (2026 Guide), 9 Best Nuix Workstation Alternatives in 2026, Origami Logic Alternatives 2026: Top 3 Competitors Compared, 10 Best Panoply Alternatives for Marketing Data in 2026, Top 5 Segment Alternatives: Features & Prices Compared, 15 Best Stitch Alternatives for Marketing Data in 2026
