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Best Whatagraph Alternatives in 2025: Features, Pricing & More
Whatagraph is a marketing reporting platform designed to streamline multi-channel data visualization. It offers automated reporting and pre-built integrations, making it a popular choice for agencies and marketing teams.
However, if you've encountered limitations in customization, scalability, or data connectivity, or simply outgrown Whatagraph, it may be time to explore more advanced solutions.
Here’s a list of seven top Whatgraph alternatives that offer expanded functionality, deeper analytics, and greater flexibility.
Whatagraph Overview
Whatagraph is a marketing reporting platform designed to automate data collection, visualization, and sharing for agencies and in-house marketing teams.
Key features:
- Data integration: Connects with 50+ marketing platforms. Higher-tier plans support API access and custom data sources for integrating proprietary metrics.
- Pre-built and customizable templates: Whatagraph provides a library of 100+ marketing-specific report templates with flexible customization options, allowing users to modify layouts, KPIs, and widgets.
- Data blending and visualization: Whatagraph aggregates data from multiple sources into a single report, enabling cross-channel performance comparisons. However, it does not support advanced data transformations, such as complex joins or calculated metrics across datasets. Users can visualize blended data using widgets and charts but must ensure source data is pre-processed and structured correctly before integration.
- Automated reporting and white-labeling: Users can schedule real-time white-labeled reports with fully branded, client-ready formats. Whatagraph also provides multiple report sharing options, including automated emails, live links, or PDFs.
- Data loading and storage: Whatagraph enables users to export marketing data directly to Google BigQuery, allowing for centralized data storage and further analysis.
Whatagraph pricing
Whatagraph does not disclose its pricing on the website. However, G2 reviews indicate that its pricing is higher than that of Whatagraph competitors, despite its primary user base consisting of small businesses and agencies.
Why Look for Whatagraph Alternatives?
The tool has several limitations that may prompt users to seek Whatagraph alternatives:
- Limited data transformation capabilities: Whatagraph is not a full-scale ETL solution, meaning users cannot perform complex data transformations, advanced calculations, or multi-source data modeling within the platform. This often requires additional tools for proper data structuring before integration.
- Short-term data storage: The platform does not store historical data for extended periods. This can be a challenge for teams that require long-term trend analysis, benchmarking, or year-over-year performance comparisons.
- Rigid visualization customization: While Whatagraph provides pre-built report templates, customization options for charts, widgets, and dashboards are limited. Users looking for more flexible visualization and interactive reporting may find the platform restrictive.
- Challenges with data integration: Whatagraph provides a relatively low number of pre-built connectors, some platforms and custom data sources require workarounds or manual uploads. This can slow down reporting workflows and increase the likelihood of errors in analysis.
- Limited scalability for large enterprises: Whatagraph is primarily designed for agencies and small businesses, and it lacks advanced enterprise-grade features like multi-region data warehousing, complex data joins, and automated anomaly detection. As marketing data operations scale, companies may outgrow the platform’s capabilities.
1. Improvado (Best Whatagraph Alternative)
Improvado is a robust, enterprise-grade marketing analytics platform designed to help marketing and sales teams automate reporting processes at scale.
Key features:
- Data integration: Improvado connects to over 500 marketing and sales platforms and offers custom connectors on demand. Marketing teams can consolidate data from both online and offline sources.
- Data transformation: Unlike Whatagraph, Improvado features an advanced data transformation framework, including AI-powered mapping, blending, grouping, and joining data. This allows analysts to run cross-channel analytics, marketing attribution, and deeper marketing analysis.
- Data visualization: Improvado integrates with all major BI and data visualization tools, including Tableau, Power BI, Looker Studio, and Domo.
- Pre-built dashboards: For quick insights, Improvado offers a range of pre-built data models and dashboards, such as advertising analytics, cross-channel reports, and paid search. These dashboards are easy to deploy in just a few clicks.
- Data storage layer: Improvado supports multiple data storage options and provides data storage management as a service.
- Professional services: As part of each pricing package, Improvado offers professional services to meet enterprise needs. The team can build custom dashboards, data models, and connectors, tailoring the platform to specific business and data requirements.
- Marketing Data Governance: A comprehensive solution for campaign, brand, and data compliance. Marketers can set custom rules or choose from a library of 250+ pre-built compliance rules. Marketing Data Governance monitors campaigns in real time, alerting teams to compliance issues and metric drops.
Improvado pricing
Improvado tailors its pricing to its customer’s unique needs and doesn’t lock them into a one-size-fits-all annual pricing plan.
You only get a quote after discussing your reporting needs and business objectives on a 30-min call with a member of the sales team. That way, you only pay for the features you need and actually use, as well as the number of data rows required. Fill out the form to talk to sales.
Each plan also includes a number of customization credits. These credits can be spent on adding custom connectors, new report types, metrics, and dimensions for existing and custom data sources, or flat-file ingestion.
Improvado Integrations
Improvado natively integrates with 500+ data sources, including warehouses, BI tools, email marketing solutions, social media platforms, CRMs, and more.
On top of that, a client can request a custom data connector, and it'll be delivered in two to six weeks at the most. The ability to request a custom data source is a part of the Improvado billing plan, and it is available to all users.
Besides connecting to numerous data sources, Improvado provides high data granularity, pulling a large number of metrics and dimensions from the data sources. This gives enough specificity and insights to zoom into the performance of a particular audience, cohort, or creative and make solid business decisions based on data.
Browse through the Improvado Data Dictionary to learn what metrics, reports, and dimensions you can pull from each platform or book a call with a company representative to discuss your analytics needs.
2. DashThis
DashThis is another Whatagraph alternative designed to help marketers and marketing agencies generate simple automated reports for all their marketing needs, from PPC and SEM to social media.
The platform integrates with 34+ marketing channels, covering a few popular tools like Google Analytics, Google Ads, LinkedIn Ads, TikTok Ads, and more. For custom sources, you can utilize its Google Sheets integration to integrate data to your dashboards. Alternatively, you can import the data using the platform's CSV file tool. Despite getting the job done, flat file integration can lead to inconsistency in the data and low data quality, which some current customers mention on software review websites.
DashThis dashboards are flexible and support the combination of metrics from multiple platforms for cross-channel analytics. You also get access to reports and widget templates alongside cloning options for fast report generation.
Who is DashThis for?
The bulk of the DashThis user base consists of agencies and in-house marketing teams in SMBs and non-profits, which is no surprise, considering the lack of enterprise-level functionality and professional services.
DashThis also has reporting templates for healthcare businesses. However, it doesn’t explicitly express its compliance with HIPAA, SOC-2, or other privacy policies. So if you’re a marketer in a highly regulated industry, you’ll need to make more inquiries.
DashThis doesn't have many advanced features, making it suitable for non-technical users.
DashThis Pricing
DashThis runs on four pricing tiers: Individual, Professional, Business, and Standard. The monthly costs are $42, $135, $264, and $409, respectively.
Unlike Whatagraph, DashThis supports unlimited connection points, users, and templates in all pricing plans. However, users on the Individual plan only get access to 3 dashboards, Professional plan users get access to 10 dashboards, and Business plan users get 25 dashboards.
DashThis Integration
DashThis offers integrations to 34+ platforms, which is relatively low compared to its competitors mentioned on the list. Nor does it make provisions for requesting custom integrations.
3. Looker Studio (Formerly Google Data Studio)
Looker Studio, formerly known as Data Studio, is a Google-owned business intelligence platform that helps users sync and analyze data streams from over 800 sources and share insights with team members.
To accelerate reporting, Looker Studio offers the following:
- A library with over 200 templates for multiple use cases and data analytics needs.
- Drag-and-drop objects and other report customization options.
- Report embedding feature that allows your dashboard to be embedded into a website or other environment.
Looker Studio is free to use. However, Google offers Looker Studio Pro with added functionalities like asset management for enterprises, collaboration tools, and technical support.
Who is Looker Studio for?
Looker Studio user base is quite diverse, covering professionals from a wide variety of business units like engineers, data scientists, project managers, etc.
Looker Studio is a low-code platform offering more flexibility to developers. However, the platform isn't beginner-friendly, and the lack of technical support makes it more challenging for new users to master.
Looker Studio Pricing
Looker Studio is available for free. Enterprise users who upgrade to the pro version will get access to expanded administrative features and technical support.
A Looker customer from an enterprise company writes on G2: The backend queries eventually start using up a lot of funds. Although most visualization tools don't charge for underlying queries, in this scenario, if you are using a pay-per-go approach, scaling becomes a major consideration while still attempting to keep money in your pocket. The choice of when to go from the pay-per-go charge model to the instance-based price model requires a lot of thought.
Looker Studio Integrations
Looker Studio offers native integrations to over 800 data sources, covering various platforms like marketing tools, DSPs, call trackers, project management platforms, data warehouses, etc.
There are no provisions for requesting custom connectors. However, just like DashThis, Looker Studio comes with Google Sheets and CSV file integrations for users who wish to build reports from custom data sources.
4. Klipfolio
Another Whatagraph alternative is Klipfolio, a low-code business dashboard and analytics tools that allows marketing teams to centralize data from multiple sources, transform it using formulas, and build dashboards and reports.
With Klipfolio, you can connect data from over 100 platforms using its native data connectors, spreadsheets, REST APIs, FTP, and more. However, it doesn't provide an option for requesting custom connectors.
The platform comes with 60 dashboard templates and over 200 prebuilt visualizations, alongside an overview functionality to give you faster access to insights. For pixel-level control of visualization, Klipfolio supports CSS, HTML, JavaScript, and iframes.
Klipfolio's data blending functionality makes cross-channel analysis possible. However, users have reported that the metrics are inconsistent sometimes.
In general, you will require some technical skills to use Klipfolio beyond its prebuilt templates. The platform offers professional services for users with unique needs. However, the team states that they can't cater to every platform-related challenge, and sometimes working with third-party Klipfolio partners may make more sense.
Who is Klipfolio for?
Klipfolio is designed for individuals and teams in various areas of expertise, including marketers, accountants, customer support specialists, human resource managers, ops professionals, and more.
The platform has dashboard solutions designed for each of its user categories. However, the customization for these dashboards is limited. Data filtering is also a pain point for Klipfolio users, especially those with little to no expertise in JSON manipulation.
Klipfolio Pricing
Klipfolio segments its pricing into two overarching categories: Businesses and Agencies.
For Businesses, there are four pricing plans: Base, Grow, Team, and Team+ running at $99, $199, and $399 per month, respectively.
Plan differ in the number of dashboards, refresh rates, and customer support options.
Klipfolio Integrations
Klipfolio integrates with over 100 platforms, making it possible to connect your data from multiple sources. Alongside its pre-built connectors, the platform has a REST API for connecting to data from custom data sources. There's no provision for custom connector requests.
You can also connect custom data sources from on-premises and cloud sources using FTP and spreadsheets.
5. AgencyAnalytics
The best Whatagraph alternative for small-scale marketing agencies and freelancers is AgencyAnalytics.
With integrations to over 70 marketing platforms, AgencyAnalytics allows users to deliver their marketing data in a single dashboard. Its features cover several aspects of marketing reporting, including PPC, social media, SEM, SEO, call tracking, email marketing, and more.
Users get access to a suite of customizable widgets with custom metrics, white labeling capabilities, annotations, embeddable content, a mobile app, and more. AgencyAnalytics also comes with a cross-campaign functionality that allows users to analyze multiple campaigns on one dashboard.
Despite having a relatively small collection of native integrations, AgencyAnalytics doesn’t provide opportunities for requesting custom integrations. Thus, users have to improvise when working with custom data.
Who is AgencyAnalytics for?
AgencyAnalytics focuses on agency owners working with small businesses in various industries.
It provides functionalities that cater to major digital marketing activities, like PPC, SEO, call tracking, email marketing, and social media marketing. The platform has an SEO reporting tool that provides real-time updates on web analytics, backlinks, keyword performance, and more.
AgencyAnalytics is a lightweight platform with basic data transformation capabilities. Thus, it is intuitive and suitable for non-technical users but lacks features for medium and enterprise-grade companies.
AgencyAnalytics Pricing
AgencyAnalytics offers multiple pricing plans, with differences primarily in the number of dashboards, client accounts, and users per plan. All plans provide access to core features like automated reporting, custom dashboards, and white-labeling options. Higher-tier plans include more integrations, increased data limits, and advanced customization options, catering to agencies with larger client portfolios.
AgencyAnalytics Integration
AgencyAnalytics offers over 70 native integrations featuring popular SEO, PPC, and social media platforms, among others. It doesn't allow custom data source requests. However, Enterprise plan users can programmatically access the platform using its REST API. The API lets you build custom connectors to your data sources.
6. Databox
Databox helps in-house teams and agencies pull data from multiple channels into one dashboard.
It comes with only 70 native data connectors but makes up for this by making provisions for custom integration requests. Each integration is populated with thousands of default metrics, hundreds of preset Datablocks, and over 200 report templates.
Databox provides a drag-and-drop builder that lets you build dashboards and visualize company metrics the way you want. It also provides a query builder you can leverage to create custom metrics and get more granular insights into companywide or team-specific performances. However, the Query Builder only works with a select group of integrations.
Databox also has iOS and Android apps that users can utilize for accessing insights anywhere.
Who is Databox for?
Databox caters to a wide range of users, including professionals in marketing, sales, customer support, finance, and software departments.
Users leverage the platform for creating reports on social media marketing, PPC, SEO, PPC, IT support, DevOps, revenue and expenditures, employee performance, etc.
Because the platform is no-code and focuses heavily on drag-and-drop functionalities, it is a good choice for beginners and non-technical users.
Databox Pricing
Databox offers a range of pricing plans, including a free plan with limited data sources and dashboards. Paid plans scale based on the number of data connections, dashboards, and users, with higher tiers providing more integrations, advanced reporting capabilities, and extended historical data storage.
Databox Integrations
Databox has over 70 integrations out of the box. This integration catalog features some of the most popular tools among marketing, sales, IT, and project management teams.
It also allows customers to request custom connectors through the integration page. Additionally, you can connect custom data to your Databox dashboard through Google Sheets, SQL databases, and APIs.
7. Supermetrics
Supermetrics is a data integration platform designed to help marketers pull data from diverse marketing channels and consolidate them in their preferred destination for analysis and visualization.
Supermetrics comes with native integration to over 100 data sources and destinations, including marketing platforms, data warehouses, visualization platforms, and data lakes.
Alongside offering 100 native connectors, Supermetrics pulls a large number of metrics from each connected data source, allowing you to get granular with your analysis. The platform also offers templates and report automation functionalities.
Supermetrics complies with major data privacy and security regulations, including GDPR and SOC-2. It also states that it pulls data directly from the data source and only saves processed data for a few minutes. This can cause challenges for users with historical data as they'll always need to prep and save it externally on Google Sheets.
Who is Supermetrics for?
Supermetrics is designed for marketing and sales teams in small- to medium-sized companies and agencies. However, with a relatively small list of data connectors, you may have to double-check to ensure that the tools you use are included in its catalog.
Supermetrics Pricing
Supermetrics charges its users based on the final destination they choose. The platform offers five destination options: Google Sheets, BigQuery, Supermetrics API, Looker Studio, and Excel.
Each has a separate set of pricing plans. For instance, the Google Sheets plan starts at $69/month and goes up $579. Enterprise plans for all data sources, BigQuery, and the Supermetrics API offer custom pricing based on your needs.
Supermetrics Integrations
Supermetrics natively connects to 100 data sources and destinations. Users can only request additional data sources by voting on the Supermetrics Road Map page.
It is also important to note that the number of data sources you get depends on your billing plan. Additional data sources cost $35 per month.
Moving On
Finding an alternative that genuinely meets your needs can be challenging due to the sheer amount of Whatagraph competitors. This guide was written to show some of the best options. But the ultimate tool can only be decided when you’ve carefully matched your goals to the offerings available on each platform.
With Improvado, you get a comprehensive marketing analytics solution that streamlines the entire reporting cycle—from data integration to visualization. The platform supports extensive customization, allowing teams to tailor data pipelines, dashboards, and reporting structures to fit their unique business needs while maintaining an intuitive, user-friendly interface. Get a demo to explore Improvado's data and analytics capabilities.
FAQ
What are the best Whatagraph alternatives in 2025?
The best Whatagraph alternatives in 2025 depend on your needs. Improvado is a powerful analytics solution for those seeking a more feature-rich platform with advanced data integration, transformation, and visualization. AgencyAnalytics is a strong choice for agencies looking for a simpler, agency-specific solution with streamlined client reporting. Other alternatives include Databox for easy-to-use dashboards and Supermetrics for data extraction into BI tools.
How does Improvado compare to Whatagraph?
Improvado offers a more advanced, enterprise-grade marketing analytics solution compared to Whatagraph, which is geared toward simpler, automated reporting. Improvado supports the full marketing reporting cycle with 500+ data sources, AI-powered data transformation, and deep customization, making it ideal for teams that need scalable and flexible analytics. Whatagraph, on the other hand, is a better fit for those looking for an easy-to-use, plug-and-play reporting tool with lighter data processing capabilities.
Which Whatagraph alternative offers the most integrations?
Out of all Whatagraph alternatives, Looker supports the highest number of integrations with the total of 800 platforms. Improvado offers over 500 data sources, covering most marketing and sales platforms. Supermetrics provides around 150 integrations, primarily for digital marketing and advertising platforms. Databox and Klipfolio offer around 100 integrations, focusing on marketing and business intelligence tools. AgencyAnalytics supports 80 integrations, mainly catering to agencies managing client reporting. DashThis has the smallest selection, with 34 integrations.
What is the best Whatagraph alternative for automated marketing reporting?
Improvado is the best Whatagraph alternative for automated marketing reporting due to its end-to-end data automation capabilities. Unlike Whatagraph, Improvado handles the entire ETL (Extract, Transform, Load) process, automating data extraction from 500+ sources, transforming it with AI-powered data mapping, and delivering analysis-ready data to dashboards or BI tools. It eliminates manual data wrangling, ensures accuracy, and provides custom automation workflows, making it ideal for scaling marketing analytics with minimal effort.
Are there any free or budget-friendly alternatives to Whatagraph?
Yes, there are free or budget-friendly alternatives to Whatagraph, but they come with trade-offs. Databox and Klipfolio offer lower-cost plans with pre-built templates and automated reporting but have limitations in data transformation and customization. However, free and budget-friendly alternatives generally offer fewer integrations, less automation, and limited advanced analytics capabilities compared to Whatagraph, making them less suitable for complex reporting needs.
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