Whatagraph Alternatives: Top 7 Competitors 2026

Whatagraph is a marketing reporting platform designed to automate data collection, visualization, and sharing for agencies and in-house marketing teams. It offers automated reporting and pre-built integrations, making it a popular choice.

However, if you've encountered limitations in customization, scalability, or data connectivity, or simply outgrown Whatagraph, it may be time to explore more advanced solutions.

Here's a list of seven top Whatagraph alternatives that offer expanded functionality, deeper analytics, and greater flexibility.

Whatagraph Overview

Whatagraph is designed to automate marketing reporting for agencies and in-house marketing teams. It connects with over 50 marketing platforms and provides pre-built customizable report templates that simplify the reporting process.

Its user-friendly interface allows marketers to create visual reports quickly, but the platform mainly focuses on ease of use rather than deep data customization or transformation.

Key Features

• Integration with 50+ marketing platforms including popular ad networks and analytics tools.
• 100+ pre-built report templates allowing easy customization of KPIs and visuals.
• Data blending from multiple sources into single reports for cross-channel insights.
• Automated white-labeled reporting options delivered via email, PDF, or live links.
• Direct data export to Google BigQuery for centralized storage and further analysis.
• Basic scheduling and report delivery automation to keep stakeholders updated.
• Mobile-friendly reports optimized for clients and managers on the go.

Whatagraph Pricing

Whatagraph offers four pricing plans, including a forever-free plan with 5 credits that account for 5 connected data accounts.

Paid plans start at $229 per month (billed annually) and scale up to $579 or custom pricing for plans with unlimited credits and features.

Why Look for Whatagraph Alternatives?

While Whatagraph meets the needs of many marketers, it has limitations that might lead you to seek other solutions:

• Limited data transformation: Whatagraph is not a full ETL tool, so it lacks advanced data modeling and transformational capabilities that modern marketing data pipelines require.
• Short-term data storage: The platform does not store historical data for extended periods. This can be a challenge for teams that require long-term trend analysis, benchmarking, or year-over-year performance comparisons.
• Rigid customization: While Whatagraph provides pre-built report templates, customization options for charts, widgets, and dashboards are limited. Users looking for more flexible visualization and interactive reporting may find the platform restrictive.
• Minimal integrations: Whatagraph provides a relatively low number of pre-built connectors, some platforms and custom data sources require workarounds or manual uploads. This can slow down reporting workflows and increase the likelihood of errors in analysis.
• Scalability challenges: Whatagraph is primarily designed for agencies and small businesses, and it lacks advanced enterprise-grade features like multi-region data warehousing, complex data joins, and automated anomaly detection. As marketing data operations scale, companies may outgrow the platform's capabilities.
• Manual data handling: Users report that data refreshes and data cleansing often require manual intervention, which can slow down workflows.

For organizations with complex marketing stacks or requirements for deep customization, Whatagraph’s limitations become more apparent, pushing them to explore more robust and flexible alternatives.

1. Improvado (Best Whatagraph Alternative)

Improvado is a leading enterprise marketing data platform designed for comprehensive reporting at scale, combining data integration, transformation, and visualization support in one solution.

Key Features

• 500+ native integrations: Connects marketing and sales data from over 500 platforms, both online and offline, including niche and legacy systems. This extensive library ensures almost any data source can be ingested seamlessly.
• Advanced data transformation: Enterprise-grade data transformation engine that enables deep marketing analytics without manual coding. AI Agent for Transformation automates repetitive tasks like mapping, normalization, and enrichment. The AI suggests transformations, detects anomalies, and flags discrepancies, reducing manual workload and accelerating time-to-value.
• Universal BI compatibility: Integrates with any BI tool like Tableau, Power BI, Looker Studio, and Domo, allowing seamless dashboard creation and data exploration.
• Pre-built dashboards and models: Fast deployment of data models for paid search, cross-channel reporting, ad analytics, and customer journey attribution. These templates accelerate time to insight.
• Real-time alerts and compliance: 250+ customizable compliance rules with anomaly detection to flag data irregularities instantly, helping teams maintain data quality and regulatory adherence.
• Professional services included: Tailored custom connectors, reports, and data models as part of pricing plans, ensuring rapid onboarding, integration, and ongoing support.
• AI Agent: Natural language querying of marketing data for instant insights, trend detection, and competitive benchmarking. This reduces reliance on technical analysts.
• Flexible data storage options: Supports cloud data warehouses like Snowflake, Redshift, and BigQuery, or on-premise databases for enterprises with strict data policies.

Improvado Pricing

Improvado pricing is custom and tailored after a consultative 30-minute call. You pay based on required features, data volume, and professional services. Plans include credits for custom connectors and data ingest options, ensuring customers only pay for what they use.

This flexibility allows both mid-sized marketing teams and large enterprises to scale without overpaying for unused capacity. Additionally, Improvado offers pilot programs and proof-of-concept engagements, enabling teams to test the platform risk-free before full commitment.

Case study

"Improvado helped us gain full control over our marketing data globally. Previously, we couldn't get reports from different locations on time and in the same format, so it took days to standardize them. Today, we can finally build any report we want in minutes due to the vast number of data connectors and rich granularity provided by Improvado.

Now, we don't have to involve our technical team in the reporting part at all. Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting."

Read the case study to see how Improvado helped ASUS unify marketing data across all regions of presence.

Jeff Lee

Head of Community and Digital strategy at ASUS

Implementation steps for Improvado

1. Initial consultation and needs assessment: Book a demo call with Improvado to define data sources, reporting requirements, governance needs, and expected data volumes.   
2. Proof of concept: Run a controlled implementation on a subset of sources and use cases. Validate connector coverage, data freshness, schema standardization, and metric alignment.  
3. Connector setup: Configure native and custom connectors. Automate ingestion and refresh schedules. Validate data completeness and accuracy against source platforms. Professional services can support complex or proprietary integrations when needed.
4. Data transformation configuration: Standardize metrics, naming conventions, and schemas inside the warehouse. Configure no-code transformations and attribution logic. Create reusable data models for consistent reporting across teams.
5. Dashboard and BI enablement: Connect analysis-ready datasets to your BI environment or deploy Improvado native dashboards. Each pricing plan includes customization credits. The professional services team can build bespoke dashboards or extend platform capabilities when required.
6. Ongoing support and optimization: Access continuous support for scalability, new data sources, and evolving analytics needs. Review and update pipelines regularly.

Example

Improvado provides a dedicated customer success manager to all its enterprise clients. A structured feedback cadence ensures the platform evolves with the client's needs and drives long-term success across teams.

"We have weekly meetings with Improvado representatives, and that really helps get things done quicker. We can raise a ticket, ask them to look at it, and they’ll push it forward if needed.”

Quinny Li

Director Of Analytics at Booyah Advertising

2. DashThis

DashThis is another Whatagraph alternative designed to help marketers and marketing agencies generate simple automated reports for all their marketing needs, from PPC and SEM to social media.

The platform integrates with 34+ marketing channels, covering a few popular tools like Google Analytics, Google Ads, LinkedIn Ads, TikTok Ads, and more. For custom sources, you can utilize its Google Sheets integration to integrate data to your dashboards. Alternatively, you can import the data using the platform's CSV file tool. Despite getting the job done, flat file integration can lead to inconsistency in the data and low data quality, which some current customers mention on software review websites.

DashThis dashboards are flexible and support the combination of metrics from multiple platforms for cross-channel analytics. You also get access to reports and widget templates alongside cloning options for fast report generation.

Key Features

• Support for 34+ marketing integrations including Google Analytics and social platforms.
• Google Sheets integration and CSV data import for custom sources.
• Flexible dashboard templates with cloning and widget options for fast report creation.
• Unlimited users and connection points across plans, facilitating collaboration within teams.
• Automated scheduled report delivery via email in PDF or live link format.
• Basic white-labeling options for agency branding.
• Simple drag-and-drop interface optimized for marketing professionals without technical backgrounds.

DashThis Pricing

• Individual: $42/month (3 dashboards)
• Professional: $135/month (10 dashboards)
• Business: $264/month (25 dashboards)
• Standard: $409/month (unlimited dashboards)

DashThis Edge Cases and Limitations

• Limited support for multi-source data blending can hinder cross-channel attribution analysis.
• No AI or machine learning features for anomaly detection or predictive insights.
• Scalability constraints for large agencies managing hundreds of client dashboards.
• Limited customization on report visuals and KPIs compared to full BI tools.
• Dependence on manual data uploads for unsupported integrations increases operational overhead.

3. Looker Studio (Formerly Google Data Studio)

Looker Studio, formerly known as Data Studio, is a Google-owned business intelligence platform that helps users sync and analyze data streams from over 800 sources and share insights with team members.

To accelerate reporting, Looker Studio offers the following:

Looker Studio is free to use. However, Google offers Looker Studio Pro with added functionalities like asset management for enterprises, collaboration tools, and technical support.

Key Features

• Connects to 800+ data sources including Google Ads, YouTube, BigQuery, and many third-party connectors.
• Highly customizable drag-and-drop reports and interactive dashboards with rich visualization options.
• Ability to share live reports and collaborate in real-time with granular user access controls.
• Supports calculated fields, dynamic date ranges, and blending of multiple data sources for complex analytics.
• Integration with Google Cloud services for enterprise data security and governance.
• Embedding dashboards into websites or apps via iframe for external stakeholders.
• Supports data connectors for SQL databases, enabling complex queries and data exploration.

Looker Studio Pricing

Studio looker Studio is available for free. Enterprise users who upgrade to the pro version will get access to expanded administrative features and technical support.

4. Klipfolio

Another Whatagraph alternative is Klipfolio, a low-code business dashboard and analytics tools that allows marketing teams to centralize data from multiple sources, transform it using formulas, and build dashboards and reports.

With Klipfolio, you can connect data from over 100 platforms using its native data connectors, spreadsheets, REST APIs, FTP, and more. However, it doesn't provide an option for requesting custom connectors.

The platform comes with 60 dashboard templates and over 200 prebuilt visualizations, alongside an overview functionality to give you faster access to insights. For pixel-level control of visualization, Klipfolio supports CSS, HTML, JavaScript, and iframes.

Klipfolio's data blending functionality makes cross-channel analysis possible. However, users have reported that the metrics are inconsistent sometimes.

In general, you will require some technical skills to use Klipfolio beyond its prebuilt templates. The platform offers professional services for users with unique needs. However, the team states that they can't cater to every platform-related challenge, and sometimes working with third-party Klipfolio partners may make more sense.

Key Features

• Drag-and-drop dashboard builder with extensive customization and formula support.
• 300+ pre-built connectors and community-built custom connectors for niche data sources.
• Real-time data refresh and API data source support enabling live dashboards.
• Custom alerts and notifications for key metrics based on thresholds.
• Role-based access control and white-labeling options for client-facing reports.
• Ability to create embedded dashboards for internal or external users.
• Support for complex calculated metrics and data blending within dashboards.

Klipfolio Pricing

Klipfolio segments its pricing into two overarching categories: Businesses and Agencies.

For Businesses, there are four pricing plans: Base, Grow, Team, and Team+ running at $99, $199, and $399 per month, respectively.

Plan differ in the number of dashboards, refresh rates, and customer support options.

5. AgencyAnalytics

The best Whatagraph alternative for small-scale marketing agencies and freelancers is AgencyAnalytics.

With integrations to over 70 marketing platforms, AgencyAnalytics allows users to deliver their marketing data in a single dashboard. Its features cover several aspects of marketing reporting, including PPC, social media, SEM, SEO, call tracking, email marketing, and more.

Users get access to a suite of customizable widgets with custom metrics, white labeling capabilities, annotations, embeddable content, a mobile app, and more. AgencyAnalytics also comes with a cross-campaign functionality that allows users to analyze multiple campaigns on one dashboard.

Despite having a relatively small collection of native integrations, AgencyAnalytics doesn't provide opportunities for requesting custom integrations. Thus, users have to improvise when working with custom data.

Key Features

• 40+ marketing integrations with SEO, PPC, social media, and client reporting focus.
• Automated report scheduling with custom branding and white-labeling.
• Client dashboard access with role-specific permissions and activity logs.
• SEO auditing tools and backlink monitoring included in platform.
• Campaign performance tracking with granular keyword and backlink analysis.
• Mobile-friendly client reports and dashboards for on-the-go access.

AgencyAnalytics Pricing

AgencyAnalytics offers multiple pricing plans, with differences primarily in the number of dashboards, client accounts, and users per plan.

All plans provide access to core features like automated reporting, custom dashboards, and white-labeling options. Higher-tier plans include more integrations, increased data limits, and advanced customization options, catering to agencies with larger client portfolios.

6. Databox

Databox helps in-house teams and agencies pull data from multiple channels into one dashboard.

It comes with only 70 native data connectors but makes up for this by making provisions for custom integration requests. Each integration is populated with thousands of default metrics, hundreds of preset Datablocks, and over 200 report templates.

Databox provides a drag-and-drop builder that lets you build dashboards and visualize company metrics the way you want. It also provides a query builder you can leverage to create custom metrics and get more granular insights into companywide or team-specific performances. However, the Query Builder only works with a select group of integrations.

Databox also has iOS and Android apps that users can utilize for accessing insights anywhere.

Key Features

• 100+ integrations with CRM, social, ad platforms, and web analytics.
• Mobile app for on-the-go KPI monitoring and notifications.
• Drag-and-drop dashboard building with easy sharing options.
• Goal tracking and performance benchmarking features.
• Ability to connect multiple data sources and create blended metrics.
• Automated data update schedules with flexible refresh intervals.
• Pre-built templates optimized for various business roles and industries.

Databox Pricing

Databox offers a range of pricing plans, including a free plan with limited data sources and dashboards. Paid plans scale based on the number of data connections, dashboards, and users, with higher tiers providing more integrations, advanced reporting capabilities, and extended historical data storage.

7. Supermetrics

Supermetrics is a data integration platform designed to help marketers pull data from diverse marketing channels and consolidate them in their preferred destination for analysis and visualization.

Supermetrics comes with native integration to over 100 data sources and destinations, including marketing platforms, data warehouses, visualization platforms, and data lakes.

Alongside offering 100 native connectors, Supermetrics pulls a large number of metrics from each connected data source, allowing you to get granular with your analysis. The platform also offers templates and report automation functionalities.

Supermetrics complies with major data privacy and security regulations, including GDPR and SOC-2. It also states that it pulls data directly from the data source and only saves processed data for a few minutes. This can cause challenges for users with historical data as they'll always need to prep and save it externally on Google Sheets.

Key Features

• Pre-built connectors for popular marketing platforms and data warehouses.
• Automated data pipeline scheduling with incremental updates to reduce load.
• Integrations with Google Sheets, Excel, BigQuery, and Looker Studio.
• Custom SQL query support for advanced data manipulation within connectors.
• Cloud-based platform with scalable data extraction and delivery.
• Supports data blending and aggregation within destination platforms.

Supermetrics Pricing

Supermetrics charges its users based on the final destination they choose. The platform offers five destination options: Google Sheets, BigQuery, Supermetrics API, Looker Studio, and Excel.

Each has a separate set of pricing plans. For instance, the Google Sheets plan starts at $69/month and goes up $579. Enterprise plans for all data sources, BigQuery, and the Supermetrics API offer custom pricing based on your needs.

Feature-by-Feature Comparison of Whatagraph and Its Alternatives

1. Marketing Channels and Data Sources Integration

Choosing a platform that supports broad, native integrations is critical. Improvado's extensive connections enable marketers to aggregate cross-channel data for comprehensive analysis.

Platforms like Looker Studio and Supermetrics offer large connector libraries too, but may require technical acumen for custom ETL pipelines. On the other hand, Whatagraph and DashThis offer simpler but fewer connectors.

Checklist for evaluating integrations:

• Does the tool offer native connectors for all your primary marketing platforms?
• Are custom connectors or API integrations supported for niche or proprietary data sources?
• How frequently is data refreshed? Is real-time or daily sync available?
• Is offline or CRM data integration supported for a unified marketing view?
• Does the platform support data blending across multiple sources natively?
• Are data governance and compliance features available for sensitive or regulated data?

2. Data Transformation and Pipeline Optimization

Raw marketing data often requires cleaning, blending, and structuring into actionable formats. Improvado stands out with its AI-enhanced transformation engine, which automates grouping, blending, and custom metric creation, significantly reducing time spent on manual data wrangling.

This dramatically reduces manual data wrangling and errors, speeding up reporting cycles and ensuring data consistency across reports and teams. Other tools generally offer limited data transformation capability, necessitating external ETL tools or manual processes.

For teams seeking efficiency, marketing data pipeline optimization strategies can deliver large ROI improvements by streamlining data ingestion and processing.

Common data transformation use cases:

• Standardizing metric names and units across different platforms for consistency.
• Blending campaign costs with conversion data to calculate cost per acquisition (CPA).
• Creating custom attribution models by joining multi-touchpoint data.
• Filtering and cleansing data to remove duplicates and outliers.
• Deriving new KPIs like lifetime value (LTV) or return on ad spend (ROAS).
• Applying currency conversions and time zone adjustments for global campaigns.
• Aggregating granular data into summary tables for faster dashboard performance.

3. Visualization and Dashboard Capabilities

Visualizing marketing data effectively requires flexible dashboards, customizable widgets, and interactive UI that can cater to diverse stakeholder needs. 

Looker Studio and Klipfolio excel here with drag-and-drop builder interfaces that support complex visualizations and user interactivity.

Whatagraph and DashThis provide simplified templates with limited customization, suitable for rapid report generation but less adaptable for unique business requirements. 

Improvado complements its data platform with pre-built dashboards, seamless BI enablement, and AI Agent that builds dashboards and reports based on natural-language requests. Dashboards can be customized using natural language, saved for ongoing use, refreshed automatically, and shared with stakeholders.

Advanced visualization features to consider:

• Interactivity such as drill-downs, filters, and date range selectors to explore data dynamically.
• Custom widget and chart types including heat maps, funnel charts, geo maps, and waterfall charts.
• Dynamic calculated metrics and trendlines that update based on user selections.
• Embedding options for client portals or intranets, enabling external data access with security controls.
• Multi-user collaboration with commenting, version control, and change tracking.
• Responsive design optimized for desktop, tablet, and mobile devices.
• Scheduled report exports in multiple formats such as PDF, Excel, and CSV.

4. Scalability and Enterprise Readiness

Scalable marketing analytics platforms must support growing data volumes, multi-region warehouses, advanced security, and ongoing compliance. Whatagraph primarily serves small to mid-size businesses and agencies; its architecture limits enterprises needing high availability and compliance.

Improvado and Looker Studio Pro offer enterprise-grade features including customizable compliance policies, multi-cloud data management, and integration with enterprise identity providers.

Organizations planning for growth should prioritize scalable platforms to future-proof their analytics and avoid costly migrations as data volumes and complexity increase.

Key enterprise features to evaluate:

• Multi-region cloud deployment for data residency compliance and redundancy.
• Granular user permissions and audit logs to ensure data security and governance.
• Support for large-scale data volumes with performance SLAs and failover mechanisms.
• Integration with enterprise identity providers (SSO, SAML) for secure authentication.
• Comprehensive data governance and privacy controls aligned with GDPR, CCPA, and other regulations.
• Dedicated account management, technical support, and training services.
• Support for disaster recovery and backup strategies to ensure data integrity.

Choosing a platform with these features ensures your marketing data infrastructure can grow with your business without costly replatforming or downtime.

5. Pricing Models and Flexibility

Pricing transparency is important when evaluating reporting tools. DashThis and Databox provide clear fixed pricing tiers suitable for SMBs but could become expensive at scale or with increased data needs.

Improvado and Looker Studio utilize custom pricing models aligned to features, users, and data volume. This flexibility ensures clients pay only for what they need, avoiding costly over-provisioning and enabling budget optimization.

Pricing considerations:

• Understand whether pricing is based on data volume, user seats, dashboards, or connectors.
• Check for hidden costs such as fees for custom connectors, data storage, or professional services.
• Evaluate contract terms, cancellation policies, and flexibility to scale up or down.
• Look for free trials, pilot programs, or proof-of-concept engagements to test before committing.
• Consider total cost of ownership including training, support, maintenance, and potential add-ons.
• Assess whether the pricing model aligns with your expected data growth and user expansion.

Best Practices for Selecting a Whatagraph Alternative

1. Evaluate integration needs: Ensure the tool supports all critical marketing data sources natively and can accommodate future additions.
2. Assess data transformation capabilities: Look for platforms with built-in ETL or AI-powered data blending to reduce manual work and errors.
3. Consider visualization flexibility: Choose tools that fit your team’s technical skill and design preferences, balancing customization with usability.
4. Review scalability options: Check for enterprise readiness if your marketing data volume or complexity grows.
5. Confirm pricing transparency: Understand licensing terms and flexibility to optimize costs and avoid surprises.
6. Leverage professional services: Platforms offering expert onboarding and customization accelerate time to value and reduce implementation risks.
7. Test user experience: Involve end-users in demos and trials to ensure usability and adoption, gathering feedback early.
8. Plan for future needs: Choose platforms that can evolve with emerging data sources, analytics trends, and compliance requirements.
9. Assess security and compliance: Verify that the platform meets your industry’s data security and privacy standards.
10. Prioritize automation: Select tools that automate data refresh, anomaly detection, and reporting to free up team resources.

How Improvado Compares to Other Popular Alternatives

Improvado sets itself apart by combining breadth of integrations, depth of data transformation, and enterprise-grade services. Unlike Whatagraph and DashThis, it supports large datasets and advanced analytics out-of-the-box. Looker Studio offers flexibility but can be expensive and complex at scale.

For agencies and enterprises wanting full control over marketing data pipelines, Improvado’s AI Agent and professional services make it a standout choice among alternative platforms.

Moreover, Improvado’s commitment to customer success through onboarding, custom development, and continuous support ensures clients realize value quickly and maintain competitive advantage as marketing technology evolves.

Case study

“Improvado allows us to have all information in one place for quick action. We can see at a glance if we're on target with spending or if changes are needed—without having to dig into each platform individually.

On the reporting side, we saw a significant amount of time saved! Some of our data sources required lots of manipulation, and now it's automated and done very quickly. Now we save about 80% of time for the team.”

Kasia Pasich

Data Analyst at Yodel Mobile

Frequently Overlooked Benefits of Choosing the Right Reporting Platform

• Faster decision-making enabled by automated, reliable data.
• Reduced manual work frees teams to focus on strategy and creativity.
• Improved campaign ROI visibility through multi-touch attribution.
• Stronger collaboration through shared, live dashboards.
• Risk mitigation via compliance monitoring and data governance.
• Enhanced data literacy across teams with intuitive tools and training.
• Future-proofing analytics infrastructure against evolving marketing channels and technologies.
• Improved stakeholder trust through transparent and consistent reporting.
• Lower total cost of ownership by consolidating data processes into fewer platforms.

Summary Comparison Table: All 7 Alternatives 

Moving On

Finding an alternative that genuinely meets your needs can be challenging due to the sheer amount of Whatagraph competitors. This guide was written to show some of the best options. But the ultimate tool can only be decided when you've carefully matched your goals to the offerings available on each platform.

With Improvado, you get a comprehensive marketing analytics solution that streamlines the entire reporting cycle—from data integration to visualization. The platform supports extensive customization, allowing teams to tailor data pipelines, dashboards, and reporting structures to fit their unique business needs while maintaining an intuitive, user-friendly interface. Get a demo to explore Improvado's data and analytics capabilities.