7 Best Whatagraph Alternatives: In-Depth Comparison

Improvado is an enterprise-grade marketing analytics solution built to help marketing and sales departments automate their reporting processes at scale.

Prices, plan limits and case figures on this page come from each vendor's own pages, checked 27 October 2026.

• Improvado (Top recommendation): An enterprise-grade marketing analytics platform built to help marketing and sales departments centralize data from any sources and automate reporting processes at scale.
• DashThis: A dashboard tool designed to help marketers and marketing agencies generate simple automated reports for pay-per-click (PPC), search engine marketing (SEM), social media marketing, and more.
• Looker Studio (now Data Studio): A free self-service business intelligence platform from Google that connects to more than 1,400 data sources.
• Klipfolio: A low-code dashboarding and reporting tool with 130+ data integrations and pixel-level control over visualization.
• AgencyAnalytics: A reporting platform with 85+ data sources built explicitly for marketing agencies.
• Databox: A data visualization platform with 130+ native integrations.
• Supermetrics: A marketing-specific data aggregation and exporting tool sold in Starter, Growth and Enterprise packages.

Whatagraph is a marketing reporting platform that helps in-house teams and marketing agencies deliver insights and generate better marketing outcomes. However, if you're a marketing or sales professional with specific needs that Whatagraph cannot cater to, the MarTech industry has a generous supply of Whatagraph alternatives you can explore.

Want to see your own setup against this table? Get your demo. On the call we map your current Whatagraph sources and reports to Improvado, so you can see what the move looks like before you decide.

Improvado (Best Whatagraph Alternative)

With native integration to 1,400+ data sources and compatibility with custom data sources, the platform streams data from any source, whether it's a paid ads platform or a customer relationship management (CRM) system, transforms the data, and pushes high-quality data to a preferred destination, such as a business intelligence (BI), visualization, or analytics platform.

The platform is powered by an advanced data transformations engine that automatically harmonizes inconsistent naming conventions (a common pain point with cross-channel analytics).

Depending on their needs and technical expertise, marketers can choose one of two data transformation options:

• Marketing Common Data Model (MCDM), an out-of-the-box solution that automatically merges data from multiple channels and comes with a pre-built cross-channel Data Studio dashboard. It provides a number of dashboard templates to offer a quick glance at the data right in Improvado.
• DataPrep, an enterprise-grade self-service transformation solution where you apply data rules to run transformations. It provides over 300 features and functionalities to automate lengthy analytics timelines and support data discovery. The DataPrep learning curve is still faster and easier than digging through data with structured query language (SQL).

High-quality data is then pushed to a desired destination, such as a data warehouse, analytics tool, or data visualization platform. Improvado integrates into an existing MarTech stack and can securely feed data to Power BI, Redash, Tableau, or other solutions. Meanwhile, the Improvado Professional Services team can customize your dashboard, connect custom data sources or enable flat-file feed, and design custom data transformations.

Improvado Use Cases

Improvado is tailored for sales and marketing departments in enterprises, mid-market brands, and marketing agencies.

The platform has users in privacy-sensitive industries like health, finance, and insurance, thanks to its compliance with regulations like the Health Insurance Portability and Accountability Act (HIPAA), System and Organization Controls (SOC-2), and enterprise service level agreements (SLA).

Improvado suits users at all skill levels because its solutions are based on a zero-code philosophy. The Improvado team also provides professional services, covering the full spectrum of data services, like data migration, custom dashboards, team-wide training, data warehouse management, and more.

Improvado Pricing

Improvado publishes four plans: MCP Only at $100 a month, Starter from $20,000 a year, Growth from $41,700 a year, and Enterprise through sales.

Each plan sets a yearly number of data rows, from 2M on MCP Only to 1B on Enterprise. For Enterprise, a 30-min call with a member of the sales team covers your reporting needs and business objectives.

Growth and Enterprise plans include Professional Services credits each year, 120 to 240 on Growth and 960 on Enterprise.

On the reporting side, we saw a significant amount of time saved! Some of our data sources required lots of manipulation, and now it's automated and done very quickly. Now we save about 80% of time for the team.

Kasia Pasich, Data Analyst at Yodel Mobile

Improvado Integrations

Improvado natively integrates with 1,400+ data sources, including warehouses, BI tools, email marketing solutions, social media platforms, CRMs, and more. The ability to request a custom data source is a part of the Improvado billing plan, and it is available to all users.

Besides connecting to numerous data sources, Improvado provides high data granularity, pulling a large number of metrics and dimensions from the data sources. Browse through the Improvado Data Dictionary to learn what metrics, reports, and dimensions you can pull from each platform.

Whatagraph shows Max at "€699 from per month, billed annually" (as listed in October 2026). Prime is custom pricing, also billed annually. If your bill tracks the number of accounts, you want to know what your fifth and fiftieth client will cost before you sign. Compare that with per-client pricing, per-source pricing or a flat tier.

Whatagraph lists premium integrations and data transfer to Data Studio under Prime (as listed in October 2026). Transfer to BigQuery, public API access and a custom report domain show as Prime add-ons. On Max, none of these is on the plan list, confirm with the vendor. Teams that want a warehouse as the single source of truth, or want analysts to query the raw data, often start looking around here.

Implementation steps for Improvado

1. Initial consultation and needs assessment: Get your demo call with Improvado to define data in your own warehouse

Curious how the two compare feature by feature? Read Improvado vs Whatagraph, or get your demo and bring your current reports.

DashThis

Like Whatagraph, DashThis is designed to help marketers and marketing agencies generate simple automated reports for all their marketing needs, from PPC and SEM to social media and Google My Business.

The platform integrates with 30+ marketing channels, covering a few popular tools like Google Analytics, LinkedIn Ads, TikTok Ads, and more. For custom sources, you can use its Google Sheets integration to connect your custom data to your dashboards. Alternatively, you can import the data using the platform's comma-separated values (CSV) file tool. Despite getting the job done, flat file integration can lead to inconsistency in the data and low data quality, which some current customers mention on software review websites.

DashThis dashboards are flexible and support the combination of metrics from multiple platforms for cross-channel analytics. You also get access to reports and widget templates alongside cloning options for fast report generation.

That said, limited granularity, inaccurate data, poor filtering capabilities, and the inability to quickly switch between data sources are some of the complaints users have made about the platform.

DashThis Use Cases

The bulk of the DashThis user base consists of agencies and in-house marketing teams in SMBs and non-profits.

DashThis also has reporting templates for healthcare businesses. Its security page discusses GDPR principles but does not state HIPAA compliance or SOC 2 certification. So if you're a marketer in a highly regulated industry, you'll need to make more inquiries.

DashThis keeps its feature set simple, which suits non-technical users.

DashThis Pricing

DashThis runs on four pricing tiers: Individual, Professional, Business, and Standard.

Every DashThis plan includes unlimited users, access to all its integrations and preset templates. The dashboard cap rises by plan: Individual gets 3 dashboards at $44 per month billed yearly, Professional gets 10 at $139, and Business gets 25 at $279. Each plan also caps sources, at 15, 40 and 100.

Standard starts at 50 dashboards and 200 sources for $429 per month billed yearly, and a slider on the pricing page raises both limits.

DashThis Integration

DashThis offers integrations to 30+ platforms, which is relatively low compared to its competitors mentioned on the list. DashThis takes requests for new integrations and adds them based on customer feedback and demand.

Data Studio (Formerly Looker Studio)

Data Studio, formerly Looker Studio, is a Google-owned business intelligence platform that helps users sync and analyze data streams from more than 1,400 data sources and share insights with team members. Google's documentation says Looker Studio is now called Data Studio.

To accelerate reporting, Data Studio offers the following:

• Drag-and-drop objects and other report customization options.
• Report embedding feature that allows your dashboard to be embedded into a website or other environment.

Data Studio is free to use. However, Google offers a paid Pro version with added functionalities like team content management, expanded administrative features, and support.

Data Studio Use Cases

Data Studio has several integrations to marketing platforms, alongside a dedicated catalog of marketing dashboards. This makes it suitable for marketing professionals.

However, its user base is quite diverse, covering professionals from a wide variety of business units like engineers, data scientists, project managers, etc.

Data Studio is a low-code platform offering more flexibility to developers. Users with no programming background can use its features without code.

Data Studio Pricing

Data Studio is available for free. Enterprise users who upgrade to the pro version will get access to expanded administrative features and technical support.

Google lists Pro at $9 per user per project per month and says the price varies with the length of the subscription.

A Looker customer from an enterprise company writes on G2:

The backend queries eventually start using up a lot of funds. Although most visualization tools don't charge for underlying queries, in this scenario, if you are using a pay-per-go approach, scaling becomes a major consideration while still attempting to keep money in your pocket. The choice of when to go from the pay-per-go charge model to the instance-based price model requires a lot of thought.

Data Studio Integrations

Data Studio connects to more than 1,400 data sources through Google connectors and third-party community connectors, covering various platforms like marketing tools, DSPs, call trackers, project management platforms, data warehouses, etc.

Developers can build Community Connectors, which connect Data Studio to any internet-accessible data source. Like DashThis, Data Studio also comes with Google Sheets and CSV file integrations for users who wish to build reports from custom data sources.

Klipfolio

Another Whatagraph alternative is Klipfolio, a low-code business dashboard and analytics software that allows individuals and teams across several departments to centralize data, transform it using formulas, and build dashboards and reports.

With Klipfolio, you can connect data from 130+ data integrations, its representational state transfer (REST) and URL connector, SQL databases, spreadsheets, and more.

The platform comes with a template gallery of pre-built templates to help you get started quickly. For pixel-level control of visualization, Klipfolio supports CSS, HTML, JavaScript, and iframes.

Klipfolio's data blending functionality makes cross-channel analysis possible. However, users have reported that the metrics are inconsistent sometimes.

In general, you will require some technical skills to use Klipfolio beyond its prebuilt templates. The platform offers professional services for users with unique needs. However, the team states that they can't cater to every platform-related challenge, and sometimes working with third-party Klipfolio partners may make more sense.

Klipfolio Use Case

Klipfolio is designed for individuals and teams in various areas of expertise, including marketers, accountants, customer support specialists, human resource managers, ops professionals, and more.

The platform has dashboard solutions designed for each of its user categories. Data filtering is a pain point for Klipfolio users, especially those with little to no expertise in JavaScript Object Notation (JSON) manipulation.

Klipfolio has users in healthcare, insurance, and other privacy-sensitive industries, thanks to its General Data Protection Regulation (GDPR) compliance.

Klipfolio Pricing

Klipfolio prices its dashboard plans by dashboard count and data refresh rate, and its pricing page has one tab for Businesses & Teams and another for Agencies.

For Businesses & Teams, there are four pricing plans: Base, Grow, Team, and Team+.

Each plan allows unlimited users and 130+ data integrations.

Base gives you 3 dashboards and a 4-hour data refresh at $120 per month billed annually. Grow offers 10 dashboards and a 1-hour refresh at $190. Team offers 20 dashboards and a 15-minute refresh at $310. Team+ offers 40 dashboards and up-to-the-minute refresh at $600.

Klipfolio Integrations

Klipfolio lists 130+ data integrations. Alongside its pre-built connectors, the platform has a REST and URL connector for connecting to data from custom data sources.

You can also connect SQL databases and Excel or Google Sheets spreadsheets.

AgencyAnalytics

The Whatagraph alternative for small-scale marketing agencies and freelancers is AgencyAnalytics.

With integrations to 85+ marketing platforms, AgencyAnalytics allows users to deliver their marketing data in a single dashboard. Its features cover several aspects of marketing reporting, including PPC, social media, SEM, SEO, call tracking, email marketing, and more.

Users get access to a suite of customizable widgets with custom metrics, white labeling capabilities, annotations, embeddable content, a mobile app, and more. AgencyAnalytics also comes with a cross-campaign functionality that allows users to analyze multiple campaigns on one dashboard.

AgencyAnalytics takes requests for integrations it does not offer yet.

AgencyAnalytics Use Case

AgencyAnalytics focuses on agency owners working with small businesses in various industries.

It provides functionalities that cater to major digital marketing activities, like PPC, SEO, call tracking, email marketing, and social media marketing. The platform has an SEO reporting tool that provides real-time updates on web analytics, backlinks, keyword performance, and more.

With its report scheduling feature, agency owners can automate how they share reports with clients daily, weekly, or monthly.

AgencyAnalytics is a lightweight platform with basic data transformation capabilities. Thus, it is intuitive and suitable for non-technical users.

AgencyAnalytics Pricing

AgencyAnalytics prices per client. Its core plan costs $20 per client per month, billed annually, and comes with a free 14-day trial that needs no credit card.

• Every client gets unlimited data sources, unlimited reports and dashboards, and unlimited staff accounts, with 85+ marketing integrations.
• Agencies managing 25 or more clients can ask for volume pricing, which the page describes as discounted per-client pricing, dedicated onboarding, database connectors, and priority support.

AgencyAnalytics Integration

AgencyAnalytics offers 85+ native integrations featuring popular SEO, PPC, and social media platforms, among others.

Databox

Databox helps in-house teams and agencies pull data from multiple channels into one dashboard.

It lists 130+ native integrations across CRMs, marketing platforms, ad networks, spreadsheets, databases, and warehouses. Custom data integrations come with the paid plans, from Analyst up.

Databox Pricing

Databox lets its users start with a free account. However, this is limited to 1 user and 3 data sources. Its paid plans include Analyst, Team Core, Team Scale, and Agency.

• Analyst costs $71 per month billed annually and allows 1 user and 5 data sources.
• Team Core costs $199 per month billed annually and allows 3 users and 10 data sources.
• Team Scale costs $319 per month billed annually and allows 10 users and 30 data sources.
• Agency allows unlimited users and 20 data sources, and each account pack adds 5 more data sources.

Databox also lists a Custom plan with no public price.

Databox Integrations

Databox has 130+ integrations out of the box.

The platform also connects spreadsheets, databases, and application programming interfaces (APIs), so you can bring custom data into a Databox dashboard.

Supermetrics

Supermetrics is a data integration platform designed to help marketers pull data from diverse marketing channels and consolidate them in their preferred destination for analysis and visualization.

Supermetrics pulls data from sources such as Facebook Ads, Google Ads, Google Analytics 4, LinkedIn Ads, Salesforce, and Shopify. It sends that data to destinations including Data Studio, Google Sheets, Microsoft Excel, Power BI, BigQuery, and Snowflake.

Supermetrics Pricing

Supermetrics sells three packages: Starter, Growth, and Enterprise. Starter costs €39 per month billed yearly (€49 billed monthly) and includes 2 data sources of your choice. Growth costs €159 per month billed yearly (€199 billed monthly) and includes 7 data sources.

Enterprise has no public price. It lets you select from all data sources and adds warehouse destinations such as Snowflake and BigQuery.

Supermetrics Integrations

Supermetrics shows its connector catalog on its connectors page. For sources not on the list, it offers Custom Data Import and a Connector Builder.

The number of data sources you get depends on your package.