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AgencyAnalytics is a well-known reporting and dashboard tool for marketing agencies, offering integrations and client-facing reports. However, as agencies grow, their needs often evolve beyond what the platform can support.
If you’ve run into limitations with AgencyAnalytics, whether it’s data depth, customization, or scalability, or you’re simply exploring what other solutions are out there, this guide will help you evaluate the best alternatives. We’ll look at platforms with different strengths, so you can find the right fit for your team and clients.
Key Takeaways
- As agencies grow, reporting needs become more complex, and tools like AgencyAnalytics may no longer provide the integrations, governance, or flexibility required to manage multiple clients and data sources.
- Improvado is the best fit for agencies looking to centralize data pipelines, enforce compliance, and manage reporting at scale, especially when handling multi-brand or regulated clients.
- For agencies with a strong focus on SEO and PPC performance, platforms like Semrush or SE Ranking offer deeper insights and optimization tools beyond what AgencyAnalytics provides.
- If budget is a priority or you need a lightweight, no-cost option, tools like Looker Studio or MetricsWatch provide streamlined reporting without the overhead of a full marketing operations platform.
Why Look for an AgencyAnalytics Alternative?
AgencyAnalytics is a solid, agency-focused dashboard tool with 80+ integrations and support for white-labeling.
However, as agencies grow in size, client complexity, and data sophistication, many find that AgencyAnalytics can no longer keep up with their evolving needs. The platform’s focus on simplicity can become a limitation when agencies start handling advanced reporting requirements, stricter compliance standards, and more diverse data sources.
Here are the most common reasons agencies begin looking for a more advanced alternative:
- Broader Data Coverage: Agencies managing complex or niche marketing stacks often need integrations beyond the standard 80+ connectors. As client tech stacks expand to include custom CRMs, proprietary adtech platforms, and offline data sources, teams require custom pipelines or a data integration layer that AgencyAnalytics can’t provide.
- Scalability and Governance: Larger clients frequently demand enterprise-grade security and compliance, such as SOC 2, HIPAA, or GDPR. They also need advanced role-based access controls, audit logs, and approval workflows to manage who can see and modify data.
- Advanced Modeling and Metrics: Sophisticated teams need features like data transformation, calculated metrics, anomaly detection, and multi-touch attribution models. These capabilities allow agencies to move beyond static widgets and deliver strategic, predictive insights to clients.
- Richer White-Label Client Portals: While AgencyAnalytics provides basic white-label reporting, some platforms offer fully customizable portals, allowing agencies to tailor the client experience with deeper branding, custom navigation, and interactive reporting interfaces.
- Advanced Data Transformation: As reporting matures, agencies need to clean, map, and standardize data across multiple clients and sources. This includes deduplicating data, unifying naming conventions, creating calculated metrics, and building multi-layered data models—capabilities that AgencyAnalytics lacks.
- Professional Services and Support: Larger agencies need more than just a software platform; they require expert support, onboarding, and consulting to implement complex reporting environments. Some alternatives provide dedicated success teams and professional services to ensure smooth adoption and ongoing optimization.
How We Chose the Best AgencyAnalytics Competitors
To identify the best alternatives to AgencyAnalytics, we focused on platforms that meet the needs of modern, growth-oriented agencies.
Our selection criteria included:
- Comprehensive Data Integrations: Broad native connector libraries plus the ability to build custom pipelines or API connections for niche adtech, CRMs, and offline data sources.
- Strong PPC & Social Coverage: Seamless support for key channels like Google Ads, Meta, LinkedIn, TikTok, and programmatic platforms.
- Scalability & Control: Ability to handle large data volumes, manage multiple clients securely, and enforce role-based permissions and governance policies.
- Advanced White-Labeling: Fully branded client portals, automated email reports, and customizable dashboards for a premium client experience.
Best AgencyAnalytics Alternatives at a Glance
Here’s a quick comparison table with a snapshot of all the top AgencyAnalytics alternatives. In the following sections, we’ll dive deeper into each platform, grouping them by their core functions to help you find the best fit for your agency’s reporting and analytics needs.
*Pricing changes often, always confirm current rates before purchase.
All-In-One and Enterprise-Ready AgencyAnalytics Alternatives
When your agency is ready to step up to the next level, you need more than just reporting, you need a platform that centralizes data, enforces governance, and scales with complex client needs. These solutions go beyond dashboards, offering advanced integrations, compliance features, and multi-client management to support agencies operating at a higher level of sophistication and scale.
1. Improvado (Top Enterprise Alternative)
Improvado is a marketing intelligence and data platform designed for agencies that manage complex, multi-brand, and multi-client environments. Unlike basic dashboard tools, Improvado unifies data extraction, transformation, compliance, and reporting into a single scalable platform, giving large agencies complete control over their marketing data pipeline from end to end.
Why agencies choose Improvado:
- Centralized Data Pipeline: Unify marketing, sales, and operational data in one platform. Standardize naming conventions and metrics, then route consistent, clean data to warehouses, BI tools, or white-label portals—eliminating silos and reporting discrepancies.
- Marketing Data Governance: This tool brings real-time monitoring and metric pacing, ensuring campaigns stay on track. Automated alerts notify teams of spend pacing issues, tracking errors, or missing data points before they impact reporting accuracy or client deliverables.
- Automated Naming Convention Enforcement: With Naming Convention Module, agencies can enforce consistent naming rules across all clients and platforms. This eliminates data fragmentation and ensures every campaign, channel, and metric adheres to standardized guidelines.
- Extensive Data Coverage: Access 500+ native connectors plus custom-built integrations for niche adtech, proprietary CRMs, and offline data sources. This level of flexibility ensures agencies never hit integration limits as their client portfolio grows.
- Governance & Approvals: Role-based access, approval workflows, and audit logs allow agencies to control who can modify, approve, or publish data, ensuring integrity and accountability at scale.
- Advanced Data Transformation: Create calculated metrics, attribution models, and complex data transformations directly within Improvado. This empowers analytics teams to deliver actionable, cross-channel insights rather than just static reports.
Before Improvado, preparing reports at Signal Theory was a labor-intensive process, often taking four hours or more per report. Switching to Improvado reduced that time by over 80%, making reporting significantly more efficient and far less stressful.
"Reports that used to take hours now only take about 30 minutes. We're reporting for significantly more clients, even though it is only being handled by a single person. That's been huge for us.”
Improvado pricing
Improvado offers three custom-tailored pricing tiers—Growth, Advanced, and Enterprise, that differ in the number of data rows, customization credits, and access to advanced features.
All plans include access to 500+ connectors and allow unlimited accounts per data source, without restricting sources or users. Each tier also includes customization credits and professional services for a tailored setup.
Implementation support, managed services, and compliance features (SOC 2, HIPAA, GDPR) scale with plan level, while AI-enabled capabilities—like the AI Agent and marketing data governance—are available through configurable add-ons across all packages.
2. TapClicks
TapClicks is a marketing operations platform that helps agencies and media groups manage the full cycle of marketing data, from data capture and transformation to reporting and campaign trafficking.
Why agencies choose TapClicks:
- Connector Breadth: TapClicks includes 250+ native connectors, covering a wide range of platforms. Its SmartConnector feature allows agencies to ingest almost any other data source, including file uploads and databases, providing flexibility for diverse client stacks.
- Operations Workflows: Built-in TapOrders and Workflows help agencies manage approvals, assignments, and campaign setup tasks. Push connectors for platforms like Facebook, Pinterest, and Snapchat simplify campaign trafficking by sending data back into ad platforms directly.
- Healthcare-Ready Compliance: The platform includes HIPAA-compliant language, making it an option for agencies working with healthcare clients that need privacy-safe reporting and operations.
- Competitor Intelligence: TapSpy provides competitive intelligence tools that offer visibility into competitors' strategies, aiding in the creation of more effective marketing campaigns.
TapClicks pricing
The core of the TapClicks pricing model revolves around selecting a data package and then choosing a data destination. Each package includes support for up to 10 clients and unlimited users.
After selecting a data package, users can choose their preferred data destination, such as TapReports, TapAnalytics, TapInsights, or a third-party destination.
3. NinjaCat
NinjaCat is a reporting and analytics platform built for marketing agencies managing performance data across multiple clients and channels. It focuses on helping teams aggregate data, create client-facing reports, and monitor campaigns, all within a centralized environment.
Why agencies choose NinjaCat:
- Integrated Connectors: NinjaCat supports 100+ native integrations covering paid search, social, display, analytics, and call tracking platforms. Agencies can also import external data via file uploads or APIs to support custom reporting needs.
- Automated Client Reporting: The platform emphasizes automated, white-labeled reporting with scheduled delivery. Agencies can create branded reports and dashboards to present results consistently and reduce manual reporting work.
- Multi-Client Management: Designed for agencies, NinjaCat offers tools to manage multiple client accounts, standardize KPIs, and maintain consistency across reporting templates.
- Budget Monitoring: Built-in budget tracking and pacing tools help teams monitor spend across campaigns, reducing the risk of overspending or missing performance targets.
NinjaCat pricing
There is no public pricing page on the official NinjaCat website. NinjaCat pricing info is typically shared via demos and direct contact with sales.
Best AgencyAnalytics Alternatives for SEO and PPC Reporting
If you’ve outgrown AgencyAnalytics’ built-in SEO and PPC features but aren’t ready to migrate to a full-scale marketing operations platform, these tools are a great middle ground. They specialize in deep search and paid campaign reporting, giving agencies more advanced insights and optimization capabilities while keeping setup and workflows simple.
4. Semrush
Semrush is an all-in-one SEO and PPC platform widely used by marketing agencies to plan, track, and optimize search marketing campaigns. Unlike AgencyAnalytics, which provides SEO analytics only as a tool within its multi-channel reporting, Semrush is primarily built for SEO and search-driven campaigns, making it a strong fit for agencies with a heavy emphasis on organic and paid search.
While it’s best known for SEO, Semrush also offers a robust set of paid advertising and competitive intelligence tools, giving agencies the ability to analyze competitors, refine targeting strategies, and deliver data-driven insights for search-focused clients.
Why agencies choose Semrush:
- Comprehensive SEO Toolkit: Semrush provides in-depth features for keyword research, backlink analysis, site audits, rank tracking, and competitor benchmarking. These capabilities help agencies improve client visibility in organic search and identify growth opportunities.
- PPC Planning and Insights: In addition to SEO, Semrush includes paid search tools for campaign planning, keyword targeting, ad copy optimization, and competitive PPC intelligence, giving agencies a clearer view of where clients stand against rivals.
- Reporting and White-Label Options: Agencies can generate branded reports combining SEO and PPC data, either through scheduled reports or client-ready dashboards. While less customizable than dedicated reporting platforms, it’s effective for search-focused reporting.
- Competitive Market Research: Access to competitor data across keywords, ads, and traffic sources helps agencies craft data-driven strategies and demonstrate ROI to clients.
Semrush pricing
Semrush pricing in 2025 is structured into three main subscription plans:
- Pro: $139.95/month. Best for freelancers and startups. Includes up to 5 projects and 500 keywords tracked.
- Guru: $249.95/month. Designed for small businesses and growing sites. Adds content marketing tools, historical data, and increased limits.
- Business: $499.95/month. For agencies and enterprises with advanced reporting, API access, and higher usage limits.
Additional users cost extra. SEMrush also offers specialized toolkits and custom enterprise pricing.
5. SE Ranking
SE Ranking is an SEO management and reporting platform designed for agencies and in-house teams looking to track, analyze, and improve search performance.
Why agency choose SE Ranking:
- Comprehensive SEO Features: Tools for keyword rank tracking, backlink monitoring, site audits, and competitor analysis, enabling agencies to manage SEO performance at scale.
- PPC Tracking: Basic paid search insights that complement SEO reporting, helping agencies track keyword overlap and ad performance without needing a separate PPC platform.
- White-Label Reporting: Ability to create branded reports and dashboards for clients, combining SEO and PPC data in a professional, client-ready format.
- Client and Team Management: Features for multi-client management, including project-level organization, role-based access, and reporting automation.
SE Ranking pricing
The pricing for SE Ranking is generally determined by factors like the number of tracked keywords, number of projects, and the features included in the chosen subscription.
Additional user seats can be purchased, especially on annual plans for Pro and Business tiers. API access and AI-powered features like Results Tracker prompts also influence pricing.
The minimum price starts at around $18.60 per month with annual billing discounts applied.
Best AgencyAnalytics Alternatives for Data Visualization and Dashboards
If visualization is the main reason you’re looking to migrate from AgencyAnalytics, these tools are built to deliver clear, customizable, and client-friendly dashboards. They focus on turning raw marketing data into engaging visual reports, making it easier for agencies to communicate performance and insights to clients.
6. Whatagraph
Whatagraph is a data visualization and reporting platform. Unlike AgencyAnalytics, which provides broader marketing operations and integrations, Whatagraph focuses on simplifying data presentation, making it easier for agencies to communicate performance metrics to clients and internal stakeholders.
Its strength lies in creating customizable, visually appealing reports that pull in data from multiple sources, allowing teams to track performance trends and KPIs without heavy technical setup.
Why agencies choose Whatagraph:
- Wide Data Source Coverage: Connects with 100+ marketing platforms, including popular ad networks, analytics tools, and social media platforms, with additional flexibility through Google Sheets and custom data sources.
- Customizable Visual Dashboards: Agencies can design branded, interactive dashboards with customizable widgets and layouts to match client needs and reporting styles.
- Automated Report Delivery: Schedule automated, recurring reports for clients or internal teams, reducing manual reporting work and ensuring stakeholders receive timely updates.
- Collaboration & Multi-Client Management: Built-in tools for managing multiple client accounts, setting permissions, and streamlining team collaboration in one platform.
- Ease of Use: Designed with a non-technical audience in mind, making it accessible for account managers and client teams without requiring advanced analytics skills.
Whatagraph pricing
Whatagraph does not disclose its pricing on the website.
7. DashThis
DashThis is a reporting and dashboard platform designed to help agencies create simple, client-ready marketing reports quickly and efficiently. Similar to AgencyAnalytics, DashThis provides ready-to-use reporting tools, but it focuses solely on streamlined reporting and easy-to-build dashboards, without the additional operational features or governance layers.
Why agencies choose DashThis:
- Essential Data Integrations: Supports 30+ core marketing platform integrations, including Google Ads, Facebook Ads, Google Analytics, and LinkedIn, covering the most common reporting needs for small to mid-sized agencies.
- Quick Dashboard Setup: Pre-built templates and drag-and-drop widgets allow agencies to create dashboards and reports within minutes, making it accessible for non-technical users.
- White-Label Reporting: Offers custom branding options, including logos, colors, and domain customization, to create professional, client-facing reports.
- Automated Report Delivery: Schedule recurring email reports so clients and internal teams receive updates automatically, reducing repetitive manual tasks.
- Ease of Use for Small Teams: Designed with usability in mind, making it ideal for teams looking to create clean, clear dashboards without complex data modeling or configuration.
DashThis pricing
DashThis offers tiered pricing based on the number of dashboards and client accounts managed. A free trial is available for agencies to test the platform’s setup and reporting features before committing.
8. Databox
Databox is a business analytics and dashboard platform built to help agencies and marketing teams track performance metrics across multiple channels in one place. Similar to AgencyAnalytics, it offers client-ready dashboards and reporting tools, but Databox leans more toward cross-departmental analytics, making it suitable for agencies that want to integrate marketing, sales, and operational data into a single view.
Why agencies choose Databox:
- Wide Range of Integrations: Supports 100+ native integrations, including popular marketing, sales, and analytics platforms. Agencies can also connect additional sources through spreadsheets, SQL databases, and APIs.
- Pre-Built Dashboard Templates: Comes with ready-to-use templates for common use cases like PPC, SEO, email marketing, and sales tracking, making setup fast and accessible for non-technical users.
- Goal Tracking & Alerts: Agencies can set performance targets, track progress in real time, and receive alerts when KPIs are off track or when milestones are reached.
- White-Label Reporting: Provides branding customization options, including logos, colors, and domain setup, for delivering client-facing dashboards and reports.
- Mobile-Friendly Access: Designed with mobile users in mind, enabling teams and clients to view dashboards on any device, which is useful for on-the-go updates and presentations.
Databox pricing
Databox offers tiered pricing based on the number of data sources and dashboards, as well as a free plan with limited features to test the platform before upgrading
9. Klipfolio
Klipfolio is a data visualization and dashboard platform that helps agencies and businesses create customized, interactive reports for clients and internal teams.
Similar to AgencyAnalytics, it supports multi-channel reporting, but Klipfolio offers deeper customization and more advanced data modeling, making it better suited for agencies with unique reporting requirements or complex data sources.
Why agencies choose Klipfolio:
- Extensive Data Integrations: Connects to 100+ native data sources, including marketing, sales, and financial platforms. Agencies can also connect custom APIs, spreadsheets, and databases for greater flexibility.
- Advanced Customization: Offers a highly customizable dashboard builder, allowing teams to design visualizations, apply custom calculations, and combine multiple datasets into a single view.
- Data Modeling & Transformation: Built-in tools for data blending, mapping, and transformation, which enable agencies to create unified data models before visualizing metrics, ideal for more complex reporting needs.
- White-Label Reporting: Full branding control, including custom domains and logos, so agencies can deliver client-facing reports that align with their brand identity.
- Automation and Scheduling: Features for automating data refreshes and report delivery, helping agencies save time and maintain up-to-date dashboards without manual effort.
Klipfolio pricing
Klipfolio offers tiered plans starting at $90 per month for the Base plan with unlimited users, 3 dashboards, 130 integrations, and data refresh every 4 hours.
All plans include unlimited users and essential integrations, with advanced features and refresh performance scaling at higher tiers. A 14-day free trial is available.
Best Budget-Friendly and Free AgencyAnalytics Alternatives
Not every agency needs a complex, enterprise-level reporting platform. For smaller teams or those with simpler reporting needs, there are cost-effective and even free options that still deliver solid performance tracking and client reporting.
Below are some of the best budget-friendly and free alternatives to AgencyAnalytics.
10. Looker Studio (Google Data Studio)
Looker Studio, formerly Google Data Studio, is a free data visualization and reporting tool from Google that enables agencies and marketers to create interactive dashboards and reports using data from multiple sources.
Unlike AgencyAnalytics, Looker Studio focuses purely on visualization and requires manual setup, making it ideal for teams with technical resources who want full control over their reporting environment.
Why agencies choose Looker Studio:
- Free to Use: There are no licensing fees, making Looker Studio an attractive option for agencies with budget constraints or those just starting out with analytics.
- Native Google Integrations: Seamlessly connects with Google products like Google Ads, Analytics 4 (GA4), Search Console, BigQuery, and YouTube, as well as third-party connectors for non-Google platforms.
- Customizable Visual Dashboards: Offers flexible design tools to create highly customized, interactive reports tailored to specific client needs and KPIs.
- Data Blending: Allows teams to combine data from multiple sources directly within a report to build cross-channel visualizations and insights.
- Community and Marketplace Support: A large ecosystem of free and paid connectors, templates, and tutorials helps teams extend the platform’s capabilities.
Looker Studio pricing
Looker Studio is a free tool.
11. Metrics Watch
Metrics Watch is a reporting and monitoring tool designed to deliver automated marketing performance reports directly via email without requiring clients to log into a dashboard.
Why agencies choose Metric Watch:
- Email-Based Reporting: Reports are sent directly to clients’ inboxes, removing barriers to access and ensuring that performance updates are always seen.
- Multi-Channel Integrations: Connects to popular marketing platforms like Google Ads, Facebook Ads, LinkedIn, Mailchimp, and Google Analytics, covering the essentials for most agencies.
- Quick Setup & Usability: Easy to configure with pre-built templates, allowing agencies to start delivering reports without complex setup or training.
- White-Labeling: Offers branding customization, including logos and colors, so agencies can present reports that reflect their identity.
- No Client Login Required: Simplifies the client experience by eliminating dashboards and extra user accounts, reducing friction and support overhead.
Metric Watch pricing
MetricsWatch offers tiered subscription plans based on the number of clients and reports sent. A free trial is available for agencies to test email report delivery and customization features before committing.
Deciding factors: which tool fits your agency?
With so many options available, choosing the right platform depends on your agency’s size, client needs, and reporting complexity. This matrix provides a high-level guide to help you quickly identify which tools best align with your specific situation.
FAQs
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