Improvado + Looker: Aggregate 40+ Cross-Channel Ad Platforms in One Block

October 20, 2025
5 min read

Your data. How you want it.

Improvado is the only API integration platform trusted by ad agencies and marketers to solve their most intricate business intelligence needs. Our customers aggregate data from over 40 of the most widely used social, search and display ad platforms, including:--

Through API integrations, Improvado taps into the ad platforms and easily delivers data via:

  • The Looker Block for Improvado
  • The Universal API Platform
  • SpreadsheetsAPI to automate all custom workbooks
  • The Database Warehouse
  • Google BigQuery / Data Studio

Dashboards at Your Fingertips

Improvado’s cross-channel advertising analysis block is ideal for any Looker user who would like to compare performance of 2 or more ad channels. Improvado consolidates all the advertising data you need in a centralized database, so that it can be explored via one convenient Looker block.

This block includes 6 dashboards by default, providing you with everything you need to visualize and analyze your cross-platform data with ease. Customize any way you need for additional granularity, or create your own dashboard from scratch.

The template dashboards include all digital advertising metrics (such as Conversions and Cost-per-conversion) at various levels of granularity. You’ll be able to view performance at a high level across all platforms, or deep dive into Adwords, for example, on the Ad group and even keyword level.

You’ll also have access to platform specific dashboards for a closer look at Facebook or other platforms. The possibilities are endless, and it’s now incredibly easy to quickly visualize which campaigns are the most effective and make optimization decisions much faster.

Today: Save 25% with Improvado + Looker

To welcome Looker users to Improvado we’d like to offer Looker customers 25% off their first monthly rate*. To start using Improvado, sign up for an account today or reach out to support@improvado.io.

Once you setup your Improvado account, just follow the instructions in the Looker Block for Improvado Discourse. Looker users can access the Block here, or request a Looker demo and trial.

*Valid for new Improvado accounts only.

FAQ

How can Improvado push data into Looker Studio?

Improvado can automatically push harmonized datasets into Looker Studio for reporting.

How does Improvado connect with Data Studio or Looker for data visualization?

Improvado integrates with BI tools such as Looker Studio and Looker, providing harmonized data for visualization purposes.

How does Improvado compare to Supermetrics for feeding data into Looker?

Improvado harmonizes and governs marketing data before sending it into Looker, ensuring accurate and reliable dashboards, whereas Supermetrics often pushes raw, inconsistent data.

How does Improvado integrate omni-channel data into Looker Studio?

Improvado consolidates omni-channel data and pipes it into Looker Studio for analysis.

How does Improvado integrate with business intelligence tools like Looker, Tableau, and Power BI?

Improvado integrates seamlessly with BI tools, sending harmonized data into Looker, Tableau, Power BI, or any warehouse.

Does Improvado perform data transformation before sending data to BI tools like Looker?

Yes. Improvado automates data extraction, transformation, and harmonization before sending clean, analytics-ready data into BI tools like Looker, Tableau, or Power BI.

How does Improvado support cross-channel reporting?

Improvado supports cross-channel reporting by unifying data across various channels and providing consistent dashboards that prevent siloed reporting.

What ad data sources can Improvado connect with?

Improvado connects with over 500 ad and marketing platforms, such as Google, Meta, TikTok, LinkedIn, DSPs, and CRMs.
⚡️ Pro tip

"While Improvado doesn't directly adjust audience settings, it supports audience expansion by providing the tools you need to analyze and refine performance across platforms:

1

Consistent UTMs: Larger audiences often span multiple platforms. Improvado ensures consistent UTM monitoring, enabling you to gather detailed performance data from Instagram, Facebook, LinkedIn, and beyond.

2

Cross-platform data integration: With larger audiences spread across platforms, consolidating performance metrics becomes essential. Improvado unifies this data and makes it easier to spot trends and opportunities.

3

Actionable insights: Improvado analyzes your campaigns, identifying the most effective combinations of audience, banner, message, offer, and landing page. These insights help you build high-performing, lead-generating combinations.

With Improvado, you can streamline audience testing, refine your messaging, and identify the combinations that generate the best results. Once you've found your "winning formula," you can scale confidently and repeat the process to discover new high-performing formulas."

VP of Product at Improvado
This is some text inside of a div block
Description
Learn more
UTM Mastery: Advanced UTM Practices for Precise Marketing Attribution
Download
Unshackling Marketing Insights With Advanced UTM Practices
Download
Craft marketing dashboards with ChatGPT
Harness the AI Power of ChatGPT to Elevate Your Marketing Efforts
Download

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.