The Top 7 Marketing Reporting Software Solutions for 2024

Whether you’re working for an agency or an in-house marketing department, your objectives, channels, and strategies can drastically change depending on the project and product. But there’s one task all marketers have in common: reporting. 

Basic data tracking, visualization, and reporting make up a decent portion of a marketing team’s time. Marketing reporting software can be incredibly valuable in automating the analytics process and saving your organization funds and 27–40% of their time. 

This article dives into the 7 best marketing reporting platforms and how you can use them to your advantage.

Best Marketing Reporting Software

The vast array of marketing reporting tools makes selecting the most suitable one a daunting task. This section thoroughly examines some of the best marketing reporting software solutions available on the market, highlighting their key features, benefits, and pricing. 

1. Improvado

Improvado is one of the best marketing reporting software solutions designed for enterprise-grade companies and large-scale marketing agencies.

It's an automated reporting tool and marketing intelligence platform that assists at every stage of the marketing reporting cycle:

• Data collection: Improvado pulls data from 500+ marketing and sales platforms, including Linkedin Ads, Hubspot, Google Search Console, DV360, CRMs, and many others. It supports online, offline, and custom data sources.
• Data preparation: Improvado automatically applies data transformations, including deduplication, data cleansing, mapping, and unifying different naming conventions to prepare data for visualization and analysis.
• Data loading and storage: The platform loads clean data to a BI solution of your choice or another destination for further analysis. It seamlessly connects with enterprise-grade storage solutions and provides data warehouse management services.
• Data visualization: Users can also utilize pre-built dashboards, like marketing attribution, advertising, or ecommerce templates, to begin processing and analyzing their data immediately.
• Dashboard customization: Improvado provides professional services to help brands tailor dashboards and data pipelines to their business and operational needs.
• AI Agent: The agent is connected to your marketing database and enables users to ask data questions in everyday language, bypassing the need for complex SQL queries. This makes it accessible for non-technical teams to analyze campaign performance, discover insights, or pace metrics with ease.

To facilitate on-the-fly campaign optimization, Improvado provides Marketing Data Governance.

It is a powerful solution for marketing campaign performance, brand safety, and data compliance. Here's how it works:

• Pre-launch: Marketing Data Governance validates campaign setup, including targeting parameters, creative elements, budgets, and brand safety.
• In-flight: Marketing Data Governance monitors whether campaigns meet your performance expectations and benchmarks. For example, it monitors and notifies you when the average CPC exceeds the benchmark, CTR drops, or line items exceed a certain number of clicks.
• Post-campaign: Marketing Data Governance validates the reliability of campaign data, including UTM naming conventions and data extraction statuses, and identifies any irregularities that could affect analytics results.

The platform alerts on any anomalies and rule breaks and displays the overall state of campaign governance on an intuitive dashboard for further review and analysis.

Pros

• Scalability: The capacity to process large volumes of data, multiple customization options, and flexible pricing make Improvado a scalable solution. The platform smoothly processes petabytes of data. Improvado continues to run seamlessly whether you connect new data sources, add new users and ad accounts, or ten-times increase the number of data rows.
• Ease of use: Improvado is a no-code, AI-powered solution, which makes the platform suitable for technical and non-technical users. 
• High data granularity: Improvado pulls a large number of metrics and dimensions from the supported sources, which allows marketers to go deep into marketing performance and see how to optimize each channel for maximum returns. 

Cons

• Improvado is an enterprise marketing reporting platform and will be overly complicated for small businesses.
• You will need to allocate some time for the initial setup. The learning curve ranges from two weeks to two months, depending on the features you decide to go for. Each client has a dedicated Customer Support Specialist with hands-on analytics experience who is ready to assist in this process.

Pricing

Improvado operates on a custom pricing model, which is tailored to your marketing department's needs and wants. That way, you only pay for the features you actually use. Get a demo to see the platform in action and discuss its use cases, pricing, and implementation.

2. Whatagraph

Whatagraph is another marketing-specific reporting platform. The tool automates key report generation processes, from data aggregation to visualization and sharing.

Whatagraph extracts data from 40 data sources, while the Whatagraph Public API allows users to import data from any external data source or website into their account. The tool offers 95 pre-designed report templates that cater to diverse use cases. A custom reporting dashboard can be built from scratch using drag-and-drop widgets. Custom metrics and formulas can be applied to enhance the accuracy and relevance of the reports.

Additionally, Whatagraph offers a white labeling option for marketing agencies seeking greater customization capabilities while sharing dashboards with clients. Agencies can personalize their reports with branding elements, such as logos, color schemes, and fonts.

Pros

• Whatagraph doesn't require users to have any coding or technical skills to operate it. This marketing reporting software allows reports to be generated quickly and easily without technical expertise.
• Whatagraph is a good entrance point to automated marketing reporting. The platform meets all the needs of marketing teams at small-business brands.

Cons

• While Whatagraph offers integrations with 40 native sources, it may not support niche integrations, which can impact the effectiveness of data reporting and analysis.
• The limited filtering options of Whatagraph restrict advanced data analysis, making it challenging to analyze data sets that require more granular filtering and gain deeper insights.
• Whatagraph doesn't provide advanced analysis features. This may require businesses to supplement the platform with other tools or applications, which can be costly and time-consuming.
• Whatagraph serves as the final destination for your data—the tool doesn't push it to any external BI, analytics, or visualization tool. While the platform now supports warehouse integration and has started pushing data to BigQuery, this feature is still in beta.

Pricing

Whatagraph's pricing model operates on a three-tier system: Professional, Premium, and Custom. The Professional and Premium tiers are priced at $199 and $299 monthly, respectively. For the Custom tier, pricing is determined on a per-customer basis depending on their specific needs. All three plans have a 7-day free trial period and a 30-day money-back guarantee.

3. Klipfolio

Klipfolio is a low-code marketing reporting and analytics tool focused on dashboard reporting. It offers multiple tools to integrate data from all your marketing channels: 100 native data source connectors, spreadsheets, excel, REST APIs, and FTP. However, requesting custom connectors is not an option with this platform.

Klipfolio provides plenty of pre-built templates and over 200 pre-built visualizations, which can be helpful if you’re new to marketing data dashboards. Marketers can use these templates as a jumping-off point and a solid foundation, and from there, customize their report with CSS, HTML, JavaScript, and iframes. In addition, the platform features an overview functionality that offers quick access to insights. 

To go beyond standard features and pre-built templates, Klipfolio users need some technical skills. The Klipfolio team provides professional services to help with customization. 

Pros

• The easy-to-use drag-and-drop report-building feature allows marketers to build a dashboard and play around with data and graphs quickly.
• Klipfolio's support for CSS, HTML, JavaScript, and iframes allows users to get pixel-level control of visualization and get creative with their dashboard customization.

Cons

• Klipfolio's broad application results in a lack of data granularity, meaning marketers won't be able to perform in-depth analysis.
• Current customers complain about Klipfolio not being the real-time marketing reporting software it claims to be. Additionally, the platform operates slowly, even when processing small volumes of data.

Pricing

Klipfolio has two primary pricing categories: Businesses and Enterprises. Under Businesses, there are three pricing plans available:

• Grow: priced at $99 per month, allowing a maximum of 15 dashboards, a 1-hour refresh rate, and email support.
• Team: priced at $199 per month, providing up to 30 dashboards, a 15-minute refresh rate, and priority support.
• Team+: priced at $399 per month, enabling up to 60 dashboards, 1-minute refresh rates, faster computing, and 1:1 onboarding support.

All three Business plans provide an unlimited number of users, access to all native integrations, report automation, and basic dashboard customization.

For Enterprises, Klipfolio offers customized pricing depending on specific requirements, starting at $499 monthly.

4. Databox

Databox is another automated marketing reporting software solution that's popular for tracking and sharing KPIs. The platform offers native connectors to 70 data sources and compensates for this by allowing custom integration requests. Databox includes thousands of default metrics, preset Datablocks, and over 200 report templates with each integration.

With Databox, users can leverage the drag-and-drop builder to create customized dashboards and visualize company metrics according to their preferences. The platform also provides a query builder that allows users to create custom metrics and gain more detailed insights into team or company-wide performance. However, it's important to note that the Query Builder is only compatible with limited integrations.

Databox also has iOS and Android apps that users can utilize for accessing insights anywhere.

Pros

• There's a unique feature in Databox you don't often see with other tools. Databox calls it “Looped Dashboards,” which allows you to connect dashboards and create a master report. 
• The no-code nature and an emphasis on drag-and-drop functionality make the platform a good option for non-technical users and beginners.

Cons

• Databox doesn't offer the same level of dashboard customization and control over data as other marketing reporting platforms. Current customers also note that custom mapping within the platform can be challenging to achieve.
• There have been complaints from some customers regarding the quality of data source connectors. Sometimes, connection with the source is lost, resulting in the loss of historical data vital for reporting.

Pricing

Databox offers a free account option that allows users to get started on the platform. However, this option is limited to only three data source connection points.

Paid plans on the platform include Starter, Professional, and Performer: 

• The Starter plan costs $72 per month, providing four data source connections and databoards. This plan supports up to five users, offers 11 months of historical data, and provides 24-hour refresh timeframes.
• The Professional plan, priced at $135 per month, offers three data source connections and nine databoards. Customers on this plan can onboard up to 25 users, access 24 months of historical data, and receive 1-hour refresh timeframes.
• The Performer plan costs $231 monthly, providing three source connections and unlimited databoards. However, users can increase these limits at additional costs.

In addition, this marketing reporting tool offers a specialized plan for qualified agencies and consulting firms.

5. AgencyAnalytics

AgencyAnalytics is an automated digital marketing reporting tool specifically built for  agencies. 

The platform supports integration with 70 marketing platforms, including Ahrefs, social media platforms, and others, enabling users to access their marketing data through a single dashboard. However, despite a relatively small number of integrations, AgencyAnalytics does not provide an option for requesting custom integrations. Therefore, users may need to find workarounds when working with custom data.

AgencyAnalytics offers dozens of prebuilt dashboards and report templates, covering various aspects of marketing reporting, including PPC, social media, SEM, SEO, call tracking, email marketing, and more.

Users can also utilize a range of customizable widgets, custom metrics, and white labeling capabilities for enhanced client reporting. 

Pros

• AgencyAnalytics focuses on agency owners working with small businesses in various industries and caters to their needs. With its report scheduling feature, agency owners can automate how they share reports with clients—daily, weekly, or monthly.
• The platform is lightweight and straightforward, which makes it suitable for non-technical users.

Cons

• AgencyAnalytics supports only basic data transformation capabilities, which are suitable for small businesses but cannot meet the needs of mid-market and enterprise companies.
• AgencyAnalytics doesn't push data to BI, visualization, or analytics tools, nor does it support integration with data warehouses. Thus, clients don't have an opportunity to dig into raw data or build more complex visualizations.

Pricing

AgencyAnalytics offers three pricing tiers: Freelancer, Agency, and Enterprise. Users on all three plans get access to unlimited reports, all 70 integrations, dashboards templates, and the platform's drag-and-drop editor.

The Freelancer plan, priced at $12 per month, allows up to five users and one custom dashboard per campaign.

The Agency plan, priced at $18 per month, opens up unlimited custom dashboards and users. Additionally, they gain access to advanced features like PPC markup, custom metrics, full white labeling, cross-campaign reporting, and more.

The Enterprise plan is a custom pricing plan that provides access to AgencyAnalytics' API, priority support, a dedicated account manager, and other benefits. 

6. DashThis

DashThis is a marketing reporting software that helps create functional, flexible, and effective dashboards. 

The platform integrates with over 34 marketing channels, including popular marketing platforms like Google Analytics, Semrush, Google Ads, Facebook Ads, and more. Users can also utilize the Google Sheets integration to connect custom data to their dashboards, or import data using the platform's CSV file tool. However, it's worth noting that some customers have reported inconsistent data quality due to pushing data through flat-file integration.

DashThis-built dashboards are flexible and support the combination of metrics from multiple platforms for cross-channel analytics. In addition, users can access report and widget templates and take advantage of cloning options for quick report generation.

Pros

• DashThis supports white-label reporting, which can benefit marketing agencies and increase their client's engagement in the reporting process.
• The platform supports a wide range of ways to display the data.

Cons

• Some customers complain about limited data granularity, inaccurate data, and poor filtering capabilities.
• DashThis lacks enterprise-level functionality and professional services. The tool is equipped for agencies and in-house marketing teams in SMBs and non-profits only.
• DashThis may experience lags when working with large volumes of data. Some customers also note that when you reach the max number of API calls for a specific dashboard, you must wait until the next hour to finish the work.

Pricing

DashThis offers four pricing tiers: Individual, Professional, Business, and Standard, priced at $39, $129, $249, and $399 per month, respectively.

Users on all pricing plans gain access to an unlimited number of data source connectors, users, and templates. However, users on the Individual plan only get access to 3 dashboards, Professional plan users get access to 10 dashboards, and Business plan users get 25 dashboards.

7. Looker Studio (Formerly Google Data Studio) 

Looker Studio, previously known as Data Studio, is a business intelligence platform owned by Google. This marketing reporting software enables users to aggregate and analyze data streams from over 800 platforms and applications and share insights with their team members.

To speed up the reporting process, Looker Studio provides the following:

• A library with over 200 templates for multiple marketing dashboards and data analytics needs.
• Drag-and-drop widgets and other customization options for reports.
• A report embedding feature that allows dashboards to be embedded into websites or other environments.

While Looker Studio is free to use, Google also offers Looker Studio Pro, which includes additional features such as asset management for enterprises, collaboration tools, and technical support.

Pros

• Looker Studio is a highly versatile reporting solution. 800 data source connectors and a variety of advanced features make Looker Studio appealing to professionals from a wide variety of business units and industries.

Cons

• Looker Studio has a steep learning curve and isn't a user-friendly solution, and the lack of technical support makes it more challenging for new users to master.
• The Looker Studio paid version is incredibly pricey, even for enterprise customers. The billing is based on the user's data usage and underlying queries, which quickly piles up. 
• The unique pay-per-go pricing model restrains Looker Studio customers from scaling operations.

Pricing

Enterprise customers can upgrade to Looker Studio Pro to receive support and expanded administrative features. Upgrading requires a Google Cloud account.

Transform Your Data into Actionable Insights with Improvado

When you must develop, evaluate, and execute comprehensive marketing strategies, you deal with large volumes of data. You need a solution that can handle any data you need and present it in an easy-to-analyze format. 

Improvado is an advanced marketing reporting software that aggregates your data, prepares it for analysis, and pushes it to your analytics, BI, or visualization tool of choice.

Improvado provides a solution with a flat learning curve from which marketing teams of all sizes can benefit. Ultimately, the solution streamlines reporting and helps maximize the effectiveness of your sales and marketing efforts. Get a demo today to learn more about Improvado and how it can improve your operations. 

Frequently Asked Questions