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The 32 Best Competitive Intelligence Companies

These competitive intelligence companies will uncover your competitors’ strategies. You can beat them at their own game, and identify amazing opportunities they haven’t even thought of yet.

What is Competitive Intelligence?

Competitive Intelligence (CI) is the collection and analysis of information to anticipate competitive activity, see past market disruptions and interpret events. It’s a key component of any business strategy. Competitive intelligence provides insight into marketplace dynamics and challenges using both published and non-published sources.

How to Use Competitive Intelligence to Grow Your Business

Competitive intelligence is research about your competitors that helps you with crucial insights to outperform them. When you research your competitors, you can find useful information to plan your business strategies effectively and help your business grow faster.

First of all, CI can help you identify who your real competitors are. You may think you know who your competition is, but there’s always the possibility of missing a key competitor.

Second, competitive intelligence allows you to analyze your competitors’ performance and see what is helping them succeed. The key here is not to copy your competitors, but rather be better than them. Learn from what they are doing and get one step ahead of them.

How we Use Competitive Intelligence

Here at Improvado, we are hard at work helping marketing teams gather ALL their data into ONE PLACE. That means, data about the performance and spend of marketing campaigns, data about customers, and data about competitors if they happen to be using one of the competitive intelligence companies below. Having all your data in one place means that no one is wasting time gathering data or building reports. That means it's easy to make informed optimizations and increase ROI. Sound interesting? Learn more here.

Read below for a list of the best competitive intelligence companies and services...

Best Competitive Intelligence Companies

1. AIM

Their Approach: Expert Researchers & Analysts, Best in Class Global Resources, Insightful Analysis, Innovative Information Technology, Customized Delivery

Motto: Targeted Information Research

Noteworthy Testimonial: “Without question, this dynamic group of information researchers and analysts are among the finest in the world. They are skilled in seeking out the required data no matter where in the world it might reside.”

Mantra: Ready, AIM, Fire


2. Aqute Intelligence

How They’re Different: Aqute Intelligence does the really detailed, gritty kind of competitive intelligence of hard facts and cold numbers.

Impressive Clients: Intel, BBC, Ford, Coca-Cola, Microsoft, Johnson & Johnson, IBM

Key Industries: Technology, Financial Services, Retail, Manufacturing, Pharmaceuticals

Noteworthy Quote: “Treat our competitive intelligence as ammunition. Aqute tells you what the competition is doing, in advance. So that you can defend yourself and counter-attack.”


3. Aurora WDC

How They’re Different: Aurora WDC’s three offerings (AuroraGPS, FirstLight, and RECONVERGE) have been crafted intentionally to serve the needs of intelligence professionals and top executives.

Motto: Aurora WDC stands ready to help you break through.

Key Services: Intelligence Gathering & Analysis, FirstLight SaaS platform, RECONVERGE social learning community

Mission: To serve organizations worldwide in their efforts to win in the marketplace, deploy technology to amplify insights, and build a culture of intelligence.


4. AWARE

Key Services: Training and Workshops, Research and Analysis

Mission: To help organization become the best.

Motto: Competitive Intelligence for Business Growth

Noteworthy Quote: “We help you understand your market and competitive environment, leading to business growth and success for your company.”


5. Cascade Insights

How They’re Different: Cascade Insights helps companies seize opportunities in the B2B technology sector with B2B focused market research and marketing services.

Impressive Clients: Adobe, Cisco, Citrix, Dell, GE, HP, Microsoft, Salesforce, Verizon

What Clients Say: “The team did great work, especially with research design, sample development, data analysis, and report development. Results were balanced, credible, and practical; sparked important conversations; and ultimately helped expose a gap in our strategy. I plan to use Cascade Insights again.”

Key Industries: B2B, Tech


6. Cipher

Motto: Smarter, Faster Business Decisions

Key Services: Due Diligence, Competitive & Market Intelligence, Strategy Consulting & Support

Notable Clients: Olympus, Cigna, Grainger, UnitedHealthcare

Noteworthy Testimonial: “Cipher went above and beyond our expectations to understand the nuances of our industry. The Cipher team was easy to work with and conducted invaluable research”


7. CIS

How They’re Different: “CIS is an expert in providing evidence-based solutions targeting client-specific problems and challenges across all parts of the value chain.”

What Clients Say: “CIS’ adherence to the highest ethical guidelines is not only to be commended but is essential when considering the liability of failing to take sufficient note of this area. I would not hesitate to recommend CIS to any business.”


8. Clew

How They’re Different: Clew’s overall approach to research places tremendous emphasis on primary research.

Notable Clients: Microsoft, Pfizer, Fidelity, Nestle, Koch Industries

Mantra: Consulting. Research. Understanding.

Noteworthy Quote: “As a young, ambitious company, we have no aim to be the largest.

We simply want to be the best.”


9. Competia

Mantra: Think Ahead. Act Accordingly.

Impressive Clients: Air Canada, Ernst & Young, BMW, Canon, Estee Lauder, Nestle

Noteworthy Testimonial: “She rapidly grasped the challenges, and gave us the means and the research we needed to feed our strategic thinking process. The three words that would best define Estelle are: competence, competence and competence.”

Key Services: Consulting and Facilitation, Training, Speaking Engagements


10. DC Analytics

How They’re Different: The flexibility and surge capability of DC Analytics ensures timely, accurate, nuanced intelligence.

Motto: Your open source information exploitation and analysis choice.

What Clients Say: “Their professional and effective communication helps everything run smoothly from start to finish and their level of organization and attention to detail is simply second to none.”

Noteworthy Quote: “Our analytic expertise includes market trend identification, international security, human geography, stabilization operations, transnational organized crime, emerging telecommunications threats and opportunities, analytic model construction and evaluation, and legitimacy, governance and economic development.”


11. Die Denkfabrik

How They’re Different: Die Denkfabrik, which mean “the Think Factory” is extremely passionate about intelligence and helps companies of any size manage competitive issues and drive performance.

Motto: Intelligence is our passion.

Key Industries: High-tech, Pharmaceuticals/Healthcare, Automotive, Fast-moving Consumer Goods, Chemical, Software and Telecommunications

Key Services: Research and Analysis, Intelligence Coaching, Competitive Intelligence Center


12. EMP Intelligence

Key Services: Intelligence & Analysis, Strategy Development, In-House Training

Notable Quote: “We carry out in-depth intelligence gathering for clients. We deliver quality analysis and insights & help to develop successful strategies. And we help clients improve their in-house skills in competitive analysis.”

Key Industries: Private Sector Companies, Universities and Colleges

Mission: To help clients increase their competitiveness and profitability.


13. European Agency

How They’re Different: EASI is a team of web strategy experts that supports clients and helps them become aware of the Web's involvement in their company's overall strategy.

Notable Clients: LG, GlaxoSmithKline, Grand Marnier, Banque de France

Key Services: Communication, Strategic Intelligence, Collaborative Tools, Training

Motto: We Do Strategy


14. Fletcher/CSI

Key Practices: Finance & Insurance, General, Life Sciences, Technology

Mantra: Simple. Powerful. Insightful. Intelligence.

Core Principles: Competency, Culture, Compatibility, Creativity

Key Services: Primary Research, Strategy Workshops, Trade Show Intelligence, Win/Loss Analysis


15. Fuld & Co

How They’re Different: Fuld + Company helps clients navigate through disruption and create robust and concrete strategies to compete in their dynamic industry environment.

Their Values: Commitment to Success, Quality & Excellence, Intellectual Curiosity, Honesty & Integrity

Key Services: Market Insights, Competitive Intelligence, Strategic Planning

Key Industries: Health Services, Energy, Financial Services, Consumer Products


16. Helicon Group

How They’re Different: The Helicon Group provides competitive intelligence knowledge services and has published several books about competitive intelligence.

Key Services: Training and Consulting, Professional Mentoring

Noteworthy Quote: “Helicon and its partners have helped invent Competitive Intelligence, but they have not stopped there. Their creative thinking and series of important books have continued to mark them as global opinion and practice leaders as well as innovators in Competitive Intelligence and related fields.”

Motto: Competitive Intelligence for the Competitive Advantage


17. I-Intelligence

How They’re Different: i-intelligence is dedicated to helping clients improve their ability to collect, analyze, manage, share and communicate information, whether in support of government policy or in pursuit of competitive advantage.

Key Industries: Government Institutions, International Organizations, Private Sector Organizations

Mantra: Acquire. Analyse. Act.

Key Services: Competitive Intelligence, Competitor Monitoring, Social Media Monitoring


18. Info+Daten

How They’re Different: INFO + DATEN’s core activity is finding and analyzing information to generate quality insights at the right time at reasonable cost.

Mantra: Intelligence powers success

Noteworthy Testimonial: “My experience has been extremely positive; Udo and his company have provided high quality work across the board, something which is rare to find. Udo is honest, reliable and very results-oriented.“

Key Services: Strategic Decision Support, Counter-intelligence, Continuous Intelligence Collection


19. Inovis

Their Vision: “Continue to fortify our global leadership position as an innovative, best-in-class, go-to agency for Pharma and IT to guide strategic decisions involving external competitor and market assessments.”

Key Industries: IT, Telecommunications, Pharmaceuticals, Life Sciences

Noteworthy Testimonial: “In the first month, INOVIS was able to provide more insightful than we received in the previous six months working with another vendor.”

Their Values: Competitive & Actionable Results, Transparency, Customer-First Approach, Communication, Quality


20. Intelligentsia

How They’re Different: Intelligentsia provides clients with compelling insights and advice with which to grow their businesses, outperform their competitors and de-risk key decisions.

Key Industries: Consumer & Retail, Energy, Financial & Professional Services, Healthcare, Technology & Media

Core Values: Quality, Integrity, Partnership

Key Services: Competitive Intelligence, Competitive Analysis, Competitor Analysis, Market Intelligence, Commercial Due Diligence


21. Ivy

Mantra: Consulting with Intelligence

Key Services: Competitive Insight, Due Diligence, Market Analysis, Capability Building

Their Process: Planning & Briefing-Secondary Research-Primary Research-Primary Analysis-Delivery of Strategic Insights-Strategic Decisions

Motto: Facts from the source, decisions with confidence


22. M-Brain

How They’re Different: M-Brain is a global information services company with offices in 15 countries and provides services based on a unique combination of our own proprietary big data technology and human intelligence.

Impressive Clients: IBM, Nestle, Hitachi, Pfizer, Philips, Samsung, American Express, Bosch

Key Services: Market Intelligence, Media Intelligence

Noteworthy Quote: “Our solutions and services are tailored to serve a variety of business needs regardless of function, industry type or language barriers.”


23. MindShifts

How They’re Different: MindShifts is Australia’s leading Competitive Intelligence and Strategic Intelligence consulting firm and a globally recognized player in the area of Executive Coaching.

Notable Quote: “We help organisations and individuals improve the quality of their decision making in both their professional and personal lives. We support our clients to gain clarity and plan for better outcomes.”

Noteworthy Clients: CAT, Ernst & Young, Johnson & Johnson, 3M, Novartis

Key Services: Coaching, Strategic Planning Workshops, CI Mentoring, War Games, Keynote Speaker, CI Workshops


24. Miniera

How They’re Different: Miniera provides specialized services in Competitive Intelligence, Marketing Intelligence and Innovation Intelligence.

Key Services: Consulting, Research, Training, Intelligence, Innovation, Analytics

Noteworthy Quote: “Miniera performs specialized studies of the organizational environment. The service includes reports of studies of competitors, trends, benchmarking, technology, products, etc., with different scopes.”

Areas Served: Spain, Mexico, Chile, Colombia, Brazil, Argentina, Peru and USA.


25. Octopus Intelligence

Impressive Clients: Oracle, Mercedes-Benz, Aviva, Owens Corning

What Clients Say: “Most importantly the valuable intelligence was provided by experienced business people who clearly know and understand the key issues. There is no comparison to what Octopus does. Amazing how much intelligence you found.”

Key Services: Competitive Intelligence, Competitor Profiling, Product Intelligence, Investment Intelligence, Counter Strike, Board Advisory, Due Diligence

Noteworthy Quote: “Our British military intelligence background and MBA-level experience gives us the discipline, processes and tenacity to get the job done and therefore, leave no rock unturned.”


26. Proactive Worldwide

How They’re Different: Proactive Worldwide is a global decision support, research and consulting firm that provides evidence-based strategic intelligence anchored by primary research.

Notable Awards: US Business 2018 Best Market & Competitive Intel Company, Insight Success 2018 30 Most Admired Companies to Watch

Key Services: Intelligence-Based Strategic Planning, Competitive Intelligence, Market Intelligence, Customer Insights

Core Values: Service, Trust, Ownership, Continuous Improvement, Quality


27. Quantumiii

How They’re Different: quantumiii is a unique and innovative, strategy, leadership, risk management and competitive intelligence consulting practice

Motto: The Solutions People

Company Culture: Commitment, Relationships of Trust

Mission: To serve trust “with a commitment to excellence, often brutal honesty, and straightforward analysis in return for that which our clients generously commit to us.”


28. Rauch Associates

How They’re Different: Rauch Associates gathers competitive intelligence information for its clients on a customized basis.

Key Industries: Technology, Retail, Manufacturing, Finance, Insurance, Healthcare

Noteworthy Quote: “While many market research companies rely on customer and partner interviews for all of their primary research information, at Rauch Associates, we believe the best way to get accurate competitive information is to go directly to the primary source of the information being sought.”

Key Services: Competitive Intelligence, Market Research


29. Sedulo

Motto: Strategies to fuel your competitive edge.

Their Method: Primary Research, Secondary Research, Strategic Analysis

Noteworthy Quote: “Sedulo is not just a catchy name; it embodies our company's spirit. Sedulo means zealous in Latin, and it represents our commitment to client service, product excellence and helping our clients focus on the competition.”

Industries Served: Life Sciences, Technology & Telecom, Consumer Products, Financial Services, Healthcare, Professional Services, Energy & Chemical, Industrial Goods & Services


30. RivalScape


30. Sharp Market

Noteworthy Quote: “While we address your specific issues, our comprehensive investigations often raise new questions that reflect changes regarding competitors, products, industries, and trends that will impact your business. What we uncover is not available online or easy to find.”

Impressive Clients: American Express, Macy’s, Nissan, Patagonia, Hilton Hotels, Starbucks

What Clients Say: “The skill and thoroughness of your research methods and comprehensive results in terms of accurate data and information are unmatched by others in the industry.”

Motto: We kick clients in their assumptions.


31. Trinity Square

How They’re Different: Trinity Square provides a professional, confidential, highly effective Competitor Analysis service.

Noteworthy Testimonial: “The company delivered each phase of the project ahead of schedule and frankly, exceeded our expectations. They know their business and quickly understood ours. We are already planning to use them again.”

Key Services: Competitor Analysis, Customer Satisfaction Surveys

Mantra: Because no business operates in isolation


32. Tyson Heinz

How They’re Different: Their legacy in the Competitive Industry is measured by four decades, from being an originator of the industry through today's new practices.

Noteworthy Testimonial: “We’ve never seen research and analysis of this depth and quality from any other firm. I wouldn’t take the chance on using anyone else.”

Key Services: Competitor Analysis/Profiling, Market Intelligence, Competitive Benchmarking

Notable Quote: “We deliver more rigorous, custom-developed research on your competitors, markets, and customers, providing better intelligence that allows you to make the best strategic decisions for your company.”



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