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Marketing Analytics Automation for Educational Institutions
Improvado is the missing puzzle piece in marketing analytics that lets educational organizations focus on their primary tasks instead of manual data operations.
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Improvado is the missing puzzle piece in marketing analytics that lets educational organizations focus on their primary tasks instead of manual data operations.
With Improvado’s ETL system, universities, trade schools, and e-learning platforms can automate their marketing data flow to make better business decisions and beat their cost-per-enrollment goals. We help educational institutions understand all of the strengths and weaknesses of their marketing campaigns.
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If your data includes protected health information (PHI) subject to Health Insurance
Portability and Accountability Act (HIPAA) regulations, Improvado has you covered.
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Health Insurance Portability
and Accountability Act
With centralized enrollment data and automated reports, analysts can monitor omnichannel campaign performance. Students’ engagement level, retention rate, and attribution modeling change the way you look at your marketing efforts.
Improvado integrates with any data warehouse to store cleansed and normalized data. The pipeline then allows for the smooth transfer of information to the BI tools of your choice, providing you with illustrative charts and dashboards. The system displays all of the data you need on a single dashboard, so you don’t have to switch between tabs.
Take the lead in streamlining marketing analytics witWith an enhanced vision of cross-channel marketing and deep insights into potential students, marketing analysts can adjust their campaigns more effectively, optimize marketing budgets, and improve ROI. Make confident decisions with data you can finally trust.
hin your higher education organization. Enable robust analysis and pull meaningful insights that lead to faster optimizations and higher ROI.
Over 200 connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.
Learn how students discover your organization
Manual data management via disparate spreadsheets results in marketing tunnel vision. Valuable insights and an entire portrait of your target audience may be lost during manual operations. An automated ETL produces cleansed and normalized data without any human effort, leaving more time for analysts to build the audience portrait and reveal students’ needs.
Identify the best performing channels
With all performance data across every channel, analysts can clearly understand which channels perform better and which require improvements. With these insights, marketers can reallocate budgets to the most effective channels and adjust less successful campaigns to improve rates across other channels.
Deliver consistent messaging
Centralized marketing data brings a fresh look at your creatives, content marketing, email campaigns, and other marketing tools. With performance data on a single dashboard, you’ll know which tool brings you more students and what message drives your students to enrollment. Thus, you can align messaging across all channels and develop your own storytelling strategy.
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Marketing Common Data Model (MCDM) allows you to:
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Improvado does a great job at allowing for the flexibility of variable output demands.
The entire team from start to finish has been great to work with and they address problems quickly and effectively.
Improvado does a great job of allowing for the flexibility of variable
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
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