Marketing Analytics Automation for Educational Institutions

Improvado is the missing puzzle piece in marketing analytics that lets educational organizations focus on their primary tasks instead of manual data operations.

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Enroll more students with less marketing effort

With Improvado’s ETL system, universities, trade schools, and e-learning platforms can automate their marketing data flow to make better business decisions and beat their cost-per-enrollment goals. We help educational institutions understand all of the strengths and weaknesses of their marketing campaigns.

Enrollment analytics

With centralized enrollment data and automated reports, analysts can monitor omnichannel campaign performance. Students’ engagement level, retention rate, and attribution modeling change the way you look at your marketing efforts.

Analysis-ready data at hand

Improvado integrates with any data warehouse to store cleansed and normalized data. The pipeline then allows for the smooth transfer of information to the BI tools of your choice, providing you with illustrative charts and dashboards. The system displays all of the data you need on a single dashboard, so you don’t have to switch between tabs.

Smart business decisions

Take the lead in streamlining marketing analytics witWith an enhanced vision of cross-channel marketing and deep insights into potential students, marketing analysts can adjust their campaigns more effectively, optimize marketing budgets, and improve ROI. Make confident decisions with data you can finally trust.
hin your higher education organization. Enable robust analysis and pull meaningful insights that lead to faster optimizations and higher ROI.

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Enrollment analytics

With centralized enrollment data and automated reports, analysts can monitor omnichannel campaign performance. Students’ engagement level, retention rate, and attribution modeling change the way you look at your marketing efforts.

2

Analysis-ready data at hand

Improvado integrates with any data warehouse to store cleansed and normalized data. The pipeline then allows for the smooth transfer of information to the BI tools of your choice, providing you with illustrative charts and dashboards. The system displays all of the data you need on a single dashboard, so you don’t have to switch between tabs.

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Smart business decisions

Take the lead in streamlining marketing analytics witWith an enhanced vision of cross-channel marketing and deep insights into potential students, marketing analysts can adjust their campaigns more effectively, optimize marketing budgets, and improve ROI. Make confident decisions with data you can finally trust.
hin your higher education organization. Enable robust analysis and pull meaningful insights that lead to faster optimizations and higher ROI.

Connect any marketing platforms in minutes

Over 200 connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.

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Launch better campaigns with improved marketing analytics

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Learn how students discover your organization

Manual data management via disparate spreadsheets results in marketing tunnel vision. Valuable insights and an entire portrait of your target audience may be lost during manual operations. An automated ETL produces cleansed and normalized data without any human effort, leaving more time for analysts to build the audience portrait and reveal students’ needs.

Identify the best performing channels

With all performance data across every channel, analysts can clearly understand which channels perform better and which require improvements. With these insights, marketers can reallocate budgets to the most effective channels and adjust less successful campaigns to improve rates across other channels. 

Deliver consistent messaging

Centralized marketing data brings a fresh look at your creatives, content marketing, email campaigns, and other marketing tools. With performance data on a single dashboard, you’ll know which tool brings you more students and what message drives your students to enrollment. Thus, you can align messaging across all channels and develop your own storytelling strategy.




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Reduce marketing data management efforts

Improvado streamlines insights from all types of marketing data sources to normalize and store them in a dedicated data warehouse. 

The MCDM normalization framework helps marketers pull siloed data together with zero manual operations. Align data across different channels without falling behind your schedule.

Visualization is the key. Keep track of all changes in marketing performance with automated dashboards to achieve better results.


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Scott H
President
Scott H
President

Improvado does a great job at allowing for the flexibility of variable output demands.

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Read the case study

Improvado does a great job of allowing for the flexibility of variable

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

Contact us now to unleash the potential of your raw data

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