Improvado Partners with Walmart Connect to Enhance Retail Data Analytics

August 21, 2024

October 20, 2025

Daniel Kravtsov

CEO & Co-Founder, Improvado

Related product

Reporting & Insights

Audience

Marketers

Improvado formed a partnership with Walmart Connect to enable seamless data integration, offering retail, consumer goods, and ecommerce brands a powerful solution for efficient, comprehensive revenue reporting.

We are excited to announce a new partnership between Improvado and Walmart Connect. This collaboration seamlessly integrates Walmart Connect's extensive retail media capabilities with Improvado's robust AI-powered marketing analytics and intelligence platform. Users can now effortlessly source data from Walmart Connect through Improvado's pre-built connectors, eliminating the need for manual data aggregation or the development and maintenance of in-house solutions. This integration significantly reduces time and resource investments, streamlining the entire process.

“Improvado's robust platform provides direct access to Walmart Connect's data, offering marketing and analytics teams a streamlined, automated solution for deeper insights. This partnership ensures that companies can leverage the most accurate, up-to-date information, enhancing decision-making and optimizing marketing strategies.” – Roman Vinogradov, VP of Product at Improvado.

The streamlined integration between Walmart Connect and Improvado provides access to a wide range of data types, facilitating a variety of analytics use cases, including:

Performance analysis of advertising campaigns
Keyword and search performance optimization
Sales attribution and conversion tracking
Ad group and campaign structure optimization
Competitor and market analysis
Bid strategy and cost management
Creative and tactics analysis
Detailed item and entity-level insights
Target audience profiling and segmentation.

Integrating Walmart Connect data with Improvado enables marketing and data analytics teams to leverage the platform’s AI capabilities for automating performance analytics, marketing data governance, and campaign reporting and optimization. Get a demo with the Improvado team to explore our advanced analytics capabilities.

FAQ

What reporting and analytics capabilities does Improvado offer?

Improvado manages the full pipeline, including data extraction, transformation, harmonization, and reporting, enabling teams to focus on insights rather than data management.

How does Improvado utilize existing marketing data to provide analytics for clients?

Improvado ingests your existing marketing data from various sources like databases, flat files, and APIs, harmonizes it, and then delivers client-facing analytics and dashboards.

How does Improvado improve reporting processes?

Improvado enhances reporting by automating data consolidation from over 500 sources into unified dashboards, which significantly reduces manual effort and cuts reporting time by 75%.

What retail or e-commerce data can Improvado retrieve?

Improvado integrates with major e-commerce, retail, and sales platforms, enabling retrieval of various data types, including Costco sales data, provided that APIs or data exports are available from those sources.

What platforms does Improvado connect with?

Improvado connects with over 500 marketing and sales platforms, harmonizing data from all sources into a unified, analytics-ready format.

What is the market presence and history of Improvado?

Improvado is not a new platform; it has a long-standing presence in the market and is trusted by Fortune 500 companies and global agencies. The platform continuously evolves with new features such as AI-powered dashboards, attribution modeling, and compliance frameworks.

How does Improvado assist in monitoring, tracking, and reporting on marketing data?

Improvado streamlines marketing data management by offering automated data pipelines, implementing governance rules, and providing customizable dashboards for real-time monitoring and cross-channel reporting.

Daniel Kravtsov

CEO & Co-Founder, Improvado

With over 15 years of experience in the digital marketing and advertising technology sectors, Daniel has a robust background in building and scaling technology solutions that streamline marketing processes. His expertise lies in addressing the complexities of digital marketing data, enabling organizations to consolidate and analyze their marketing efforts efficiently. Beyond his management and business development roles, Daniel shares his insights on global marketing and business trends.

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