Improvado Partners with Walmart Connect to Enhance Retail Data Analytics

August 21, 2024
July 10, 2025
5 min read

Improvado formed a partnership with Walmart Connect to enable seamless data integration, offering retail, consumer goods, and ecommerce brands a powerful solution for efficient, comprehensive revenue reporting.

We are excited to announce a new partnership between Improvado and Walmart Connect. This collaboration seamlessly integrates Walmart Connect's extensive retail media capabilities with Improvado's robust AI-powered marketing analytics and intelligence platform. Users can now effortlessly source data from Walmart Connect through Improvado's pre-built connectors, eliminating the need for manual data aggregation or the development and maintenance of in-house solutions. This integration significantly reduces time and resource investments, streamlining the entire process.

“Improvado's robust platform provides direct access to Walmart Connect's data, offering marketing and analytics teams a streamlined, automated solution for deeper insights. This partnership ensures that companies can leverage the most accurate, up-to-date information, enhancing decision-making and optimizing marketing strategies.”Roman Vinogradov, VP of Product at Improvado.

The streamlined integration between Walmart Connect and Improvado provides access to a wide range of data types, facilitating a variety of analytics use cases, including:

  • Performance analysis of advertising campaigns 
  • Keyword and search performance optimization
  • Sales attribution and conversion tracking
  • Ad group and campaign structure optimization
  • Competitor and market analysis
  • Bid strategy and cost management
  • Creative and tactics analysis
  • Detailed item and entity-level insights
  • Target audience profiling and segmentation.

Integrating Walmart Connect data with Improvado enables marketing and data analytics teams to leverage the platform’s AI capabilities for automating performance analytics, marketing data governance, and campaign reporting and optimization. Get a demo with the Improvado team to explore our advanced analytics capabilities.

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⚡️ Pro tip

“While Improvado doesn’t directly adjust audience settings, it supports audience expansion by providing the tools you need to analyze and refine performance across platforms:

1

Consistent UTMs: Larger audiences often span multiple platforms. Improvado ensures consistent UTM monitoring, enabling you to gather detailed performance data from Instagram, Facebook, LinkedIn, and beyond.

2

Cross-platform data integration: With larger audiences spread across platforms, consolidating performance metrics becomes essential. Improvado unifies this data and makes it easier to spot trends and opportunities.

3

Actionable insights: Improvado analyzes your campaigns, identifying the most effective combinations of audience, banner, message, offer, and landing page. These insights help you build high-performing, lead-generating combinations.

With Improvado, you can streamline audience testing, refine your messaging, and identify the combinations that generate the best results. Once you’ve found your “winning formula,” you can scale confidently and repeat the process to discover new high-performing formulas.”

VP of Product at Improvado
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