Improvado Partners with Walmart Connect to Enhance Retail Data Analytics

Improvado formed a partnership with Walmart Connect to enable seamless data integration, offering retail, consumer goods, and ecommerce brands a powerful solution for efficient, comprehensive revenue reporting.

We are excited to announce a new partnership between Improvado and Walmart Connect. This collaboration seamlessly integrates Walmart Connect's extensive retail media capabilities with Improvado's robust AI-powered marketing analytics and intelligence platform. Users can now effortlessly source data from Walmart Connect through Improvado's pre-built connectors, eliminating the need for manual data aggregation or the development and maintenance of in-house solutions. This integration significantly reduces time and resource investments, streamlining the entire process.

The streamlined integration between Walmart Connect and Improvado provides access to a wide range of data types, facilitating a variety of analytics use cases, including:

• Performance analysis of advertising campaigns 
• Keyword and search performance optimization
• Sales attribution and conversion tracking
• Ad group and campaign structure optimization
• Competitor and market analysis
• Bid strategy and cost management
• Creative and tactics analysis
• Detailed item and entity-level insights
• Target audience profiling and segmentation.

Integrating Walmart Connect data with Improvado enables marketing and data analytics teams to leverage the platform’s AI capabilities for automating performance analytics, marketing data governance, and campaign reporting and optimization. Get a demo with the Improvado team to explore our advanced analytics capabilities.