Documentation

Description

The Paid Ads Google Analytics Recipe provides analytics on marketing channel performance with granularity on web analytics metrics such as users, sessions, events, purchase, and revenue.

Default data sources:

• GA4
• Google Ads
• Facebook
• Bing
• Linkedin Ads

Default granularity for analytics:

• Datasource
• Campaign Name

This solution includes ads performance + GA4 metrics, so marketing receive super precise performance measurements by dimensions: users, sessions, events, purchase, revenue.

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• You need to use the same campaign names in GA4 and your paid ad platforms.
• If you want to match GA4 and Ads sources on Adset or Ads levels - you need additional research and implementation.
• Paid Ads Sources and Google Analytics data merged by UNION.

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Marketing value

The Paid Ads Google Analytics Recipe provides the benefit of allocating your website traffic traced to your ad campaigns. This will allow you to determine the key performance indicators, such as:

• Performance for ad level granularity for all channels with web analytics, all on one dashboard
• Granular web analytics outside of destination URL
• Reverse track page performance as it correlates to particular campaigns, ad groups, and engagement level analytics
• Ads spend performance across multiple regions, geographies, and devices as it correlates to particular campaigns, ad groups, and engagement level analytics
• Up to date with GA4 API

Dashboards

You can find the Paid Ads Google Analytics Dashboard here.