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Creative Analytics: Attribute Explorer and Combination Matrix

Business Intelligence
October 1, 2026
The Attribute Explorer: a dimension list on the left and spend share with a verdict for each archetype

Two new views on the Overview tab answer which creative attributes drive revenue and which combinations pay off.

  • Attribute Explorer. Pick any taxonomy dimension, such as archetype, visual style, hook type, or emotional tone, and see spend and performance by its values, each with a verdict: ahead of, around, or behind average. One panel replaces six separate breakdown cards.
  • Combination Matrix. Cross any two dimensions, for example Archetype × Pacing, and color the cells by ROAS, CTR, or Spend.
  • Thin evidence stays out of the ranking. Rows and cells with too little spend or too few conversions are marked THIN and never ringed as best or worst, and very small values no longer round to 0.00x.

Learn more in Dashboard and stats.

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