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Creative Analytics: Overview Reads Like a Briefing

Business Intelligence
September 10, 2026
The Insights widget on the Overview tab: one sentence on where spend goes, then spend share and ROAS against the account average for every archetype

The Creative Analytics Intelligence dashboard now opens on an Overview tab that starts from the conclusion, then shows the numbers behind it.

  • Insights. One sentence on where the budget goes and whether it pays off, with every archetype ranked by spend share, ROAS, and distance from the account average.
  • Prior period and funnel. Six KPIs against the previous period of the same length, and an impression-to-purchase funnel with the biggest drop-off highlighted.
  • AI Deep Analysis. Under the funnel, click Ask Agent for a written read of the current view, then refine it in chat.
  • Top and bottom creatives. Cards ahead of and behind average; strong creatives that get too little budget are flagged UNDERFUNDED.

Learn more in Dashboard and stats.

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