SEO

Description

SEO Recipe provides you with data from web trackers and search engines. It allows you to analyze the traffic coming from the organic search and define the optimal strategy to optimize your SEO channels and track their performance.

This recipe consists of Basic Performance (seo_basic_performance_recipe) report. This report allows you to get an overview and insights on the basic SEO channel metrics such as the total visitors/users, the total amount of sessions, the global bounce rate, the total events, or even a particular page's performance.

Dashboards‍

Search Engine Optimization Dashboard includes the following pages:

• ‍Executive Summary - overall summary of all the SEO sources’ performance. Represent primarily total values for views, sessions, users, and events amount.‍‍
• Page Performance - reports with the data broken down by pages and UTM sources providing a certain page or UTM source performance in terms of sessions, views, spends, conversions, etc.