November 2023

New API integrations 🧩

We have added 2 new data sources with the following report types:

VideoAmigo:

• NCS Comparisons Weekly report type
• Share of Voice Monthly report type
• Share of Voice Weekly report type
• NCS Comparisons Monthly report type
• Channels Entity report type
• Brand Categories Entity report type
• Uploads report type
• Countries Entity report type
• Competitive Sets Entity report type

ON24

• Event Registrants Entity report type
• Events Entity report type
• Event Attendees Entity report type
• Presenters Entity report type
• Event Attendee Sessions Entity report type

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Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

API changes ⚙️

Criteo

We have upgraded our CriteoAPI to v2023-10.
For more information, see Criteo API documentation

Pinterest API

We have upgraded our PinterestAPI to v5.
For more information, see Pinterest API documentation.

Spotify Ads

We have upgraded our Spotify Ads API to v2. You can see the API changes here.

Ads report type was replaced with a new set of separate reports including entity and performance for each level of granularity accordingly.

Entity reports:

• Campaigns Entity (campaigns_entity)
• Adsets Entity (adsets_entity)
• Ads Entity (ads_entity)

Aggregated reports:

• Aggregated Campaigns (aggregated_campaigns)
• Aggregated Adsets (aggregated_adsets)
• Aggregated Ads (aggregated_ads)

New Report Types 📊

The following report types are available starting this month:

Skai API (Kenshoo V3 API)

• Keywords by device report type

Piwik PRO

• Entries pages report type
• Exits pages report type