MCDM improvements 🎉
New version of the Marketing Common Data Model User Interface
Now you can manage the recipes available for you (e.g., apply changes in custom mapping) and check the status of your models, look through the list of other recipes and, request them in one click!
New Paid Ads Google Analytics Recipe
The Paid Ads Google Analytics Recipe provides analytics on marketing channel performance with granularity on web analytics metrics such as users, sessions, events, purchase, and revenue.
New eCommerce Recipe
The eCommerce Recipe allows you to join data with the eCommerce data In particular, the following sources are available:
- Shopify (joined by UTMs)
- Amazon Advertising
- Amazon Selling Central
- Amazon Vendor Central
Data Loading improvements 🎉
Workload Identity Federation authentication
We’ve implemented Workload Identity Federation authentication type for Google Big Query and Google Cloud Storage. This approach eliminates the maintenance and security burden associated with service account keys.
Service Desk improvements 🎉
Feedback or suggestion request type
The new Feedback or suggestion request type is now available via Improvado Service Desk.
New API integrations 🧩
We have added three new data sources with the following report type:
Rokt
- Campaigns report type
Salsify
- Products report type
iSpot
- Publisher Lift report type
- Conversion Types report type
- Publisher Campaign Creative report type
Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.
API changes ⚙️
LinkedIn Ads
We have upgraded our LinkedIn Ads API to v202302.
For more information, see LinkedIn Ads API documentation.
TikTok Ads
We have upgraded our TikTok Ads API to v1.3.
For more information, see TikTok Ads API documentation.
Amazon Advertising
We have upgraded our Amazon Advertising API to v3.
For more information, see Amazon Advertising API documentation.
New Report Types 📊
The following report types are available starting this month:
Dotdigital
- Campaign Opens report type
Youtube Organic
- Audience Retention report type
Marketing Cloud Account Engagement (Pardot API)
- Form Entity report type
Amazon Attribution
Amazon Vendor Central
Mixpanel
- Events report type
- Revenue By Store report type