MMM Budget Optimizer (Closed Beta)

The MMM budget optimizer suggests options for distributing your marketing budget across channels, based on your budget limits and goals. It runs on a marketing mix model (MMM) that Improvado builds on your marketing data collected in Improvado.

How it works

• Channel response. The model estimates how each channel responds to spend, taking into account saturation (additional budget brings less and less effect) and carryover (how long the effect of advertising lasts).
• Budget suggestions. The optimizer uses these dependencies, your budget limits and your goals to suggest options for distributing money across channels.
• Scenario planning. Set an objective, budget constraints or a target ROI and compare how different allocations are expected to perform before you change the budget.

The budget optimizer is in Closed Beta and is available as an additional service under a separate contract. Contact your Customer Success Manager to request access.

Learn more about the MMM Budget Optimizer →