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July 2025

Monthly update
July 31, 2025

New API integrations 🧩

We have added 3 new data sources with the following report types:

Nightwatch

Yahoo Japan

CreatorIQ

New Report Types 📊

The following report types are available starting this month:

Adform

  • Stats free-form report type

Bing Ads (Microsoft Advertising)

Criteo

Facebook Threads

Google Ads

‍LinkedIn Ads

Salesforce

‍Shopify GraphQL

TikTok Ads

New flat data source: Google BigQuery

🚀 Google BigQuery is now available in Improvado as a flat data source!

✅ Key Features:

  • Direct connection to your Google BigQuery project with seamless OAuth authorization.
  • Import tables effortlessly into Improvado Storage with full control over field selection, data types, and scheduling.
  • Flexible configuration for historical syncs, date formats, and skip rules to refine your data extraction.

Auto-transfer for invalid connections

Extraction orders from invalid connections will now automatically transfer to matching active accounts—keeping your data flowing without manual fixes. You can enable or disable this feature in your Organization Settings.

Smoother workflows, less hassle. 🚀

Settings tab updates

We’ve made two improvements in Settings tab to streamline your experience:

1️⃣ Settings tab split‍

The Settings tab is now divided into Organization Settings (for workspace-wide configurations) and Profile Settings (for personal preferences). Clearer navigation, fewer clicks!

2️⃣ Data Delivery ETA in UI‍

Customers can now set their Data Delivery Time & Timezone directly in Organization Settings — no CSM ticket required!

Note: Only owners can edit, others can view only. This helps power accurate delay monitoring in the Dataflow Dashboard.

Pre-filter Extraction

We’re introducing Pre-filter Extraction, a new option designed for advanced users who want more control over their data extraction. This feature allows you to apply filters before extraction begins, helping you limit the data pulled to only what’s necessary. It’s particularly helpful for data sources with strict limits.

Availability:

  • Pre-filters are available only for Custom (wide) configurations.
  • Currently available for GA4, CM360 (by Advertiser) (with more data sources to come!).

🛠️ This is an early version, available as an optional setting for advanced users. We're planning to add AI Agent support in the future, so you won’t need to write filters manually.

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Questions? The Improvado team is always happy to help. Send us an email, contact your Customer Success Manager, or raise a request in the Improvado Service Desk.