Paid Search

Description

Paid Search recipe provides you with information about the performance of Keywords from advertising and SEO platforms (such as Google Ads, Bing Ads, and others). All daily metrics, such as clicks, impressions, conversions, and others, are broken down by campaign, ad set, and keyword. This recipe consists of paid_search_keywords_recipe report.

Default data sources:

• Google Ads
• Bing Ads

Based on the data source, the final URL, match type, and platform values can be present in the report.

Dashboards

Paid Search Dashboard includes the following pages:

• Executive Summary
• Performance Overview